Episode 129
Episode 129: Justin Evans on “The Little Book of Data”
Marketecture: Get Smart. Fast. · Ari Paparo
July 3, 202521m 8s
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Show Notes
Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans’s time in ad tech, his writing process, and what data can (and can’t) explain.
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