Episode 128: Everything that happened at Cannes with Ari and Eric
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discussion also covers how Cannes operates behind the scenes, from sponsorship deals to the growing presence of technology companies.
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