Episode 127
Episode 127: Mark Grether on What PayPal Ads Is Building
Marketecture: Get Smart. Fast. · Ari Paparo
June 13, 202543m 28s
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.
Learn more about your ad choices. Visit megaphone.fm/adchoices