Episode 124
Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
Marketecture: Get Smart. Fast. · Ari Paparo
May 23, 202554m 37s
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Show Notes
Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior.
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