Episode 109
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Marketecture: Get Smart. Fast. · Ari Paparo
February 7, 202545m 32s
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Show Notes
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.
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