Episode 105
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Marketecture: Get Smart. Fast. · Ari Paparo
January 10, 202549m 53s
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Show Notes
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".
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