Emodo - A native SSP and DSP backed by Ericsson’s data
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native, and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs. It also offers an AR ad type. Emodo’s audience segments include verified, predictive, and geo-contextual audiences, some of which use Ericsson’s network data. In our interview, Marketecture’s Eric Seufert interviews CEO Alistair Goodman about Emodo’s products and use cases.
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Show Notes
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs.
For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert
The full version of this episode is available at https://www.marketecture.tv/programs/emodo-alistair-goodman .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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