DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
DoubleVerify pioneered the verification space over a decade ago and has successfully positioned itself as a leader in viewability, fraud detection and brand safety as each of those categories emerged. In this conversation with Ari Paparo, CEO Mark Zagorski describes the company’s progress on integrating with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .
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