CreativeX - Analyzing and rating creative across a variety of ad types and platforms
CreativeX’s core product, Creative Quality, can analyze a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms, including Facebook, Instagram, YouTube, and more. It allows clients to rate creative quality according to market, brand, agency, channel, and other factors. It can also extract and measure themes like inclusiveness and can inform marketing mix models. In this interview with Jeremy Kagan, CEO Anastasia Leng talks about the platform’s features and use cases.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms.
For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4
The full version of this episode is available at https://www.marketecture.tv/programs/creative-x-anastasia-leng .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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