Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. The conversation also touches on how paid and earned media are managed within marketing teams.
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