
Branch - Deep linking and attribution tools for apps
In this conversation with Eric Seufert, Branch Head of Market Strategy Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to drive customer utility and post-install engagement. The company works closely with app marketing and product teams in fast food, e-commerce and other verticals.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events.
For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert
The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer .
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