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Branch - Deep linking and attribution tools for apps

Branch - Deep linking and attribution tools for apps

In this conversation with Eric Seufert, Branch Head of Market Strategy Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to drive customer utility and post-install engagement. The company works closely with app marketing and product teams in fast food, e-commerce and other verticals.

Marketecture: Get Smart. Fast. · Ari Paparo

May 17, 20228m 44s

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Show Notes

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. 

For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert

The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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