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Blockgraph - Uniting data and audiences across TV operators

Blockgraph - Uniting data and audiences across TV operators

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks. In this conversation with Mike Shields, Blockgraph CEO Jason Manningham summarizes its identity matching system and how buyers access it.

Marketecture: Get Smart. Fast. · Ari Paparo

April 28, 202211m 32s

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Show Notes

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks.

For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://marketecture.tv/programs/jason-manningham-blockgraph .

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