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BidSwitch offers one API call to rule all bid requests

BidSwitch offers one API call to rule all bid requests

Marketecture: Get Smart. Fast. · Ari Paparo

July 10, 20236m 0s

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Show Notes

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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