Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US regardless of distribution type. It leverages viewership data derived from set-top boxes spanning 42 million-plus households to enable planning, targeting, and measurement of audience-driven TV campaigns. In this interview, CEO Nicolle Pangis discusses the Ampersand offering in detail. Includes a demo.
Marketecture: Get Smart. Fast. · Ari Paparo
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices