Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company has created a proprietary metric that predicts the likelihood of attention and subsequent outcomes from media. CEO Marc Guldimann talks with Marketecture’s Mike Shields about the product and customer use cases (primarily brand advertisers that are buying media at scale).
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Show Notes
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/adelaide-marc-guldimann .
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