A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
As Roku’s user base keeps growing, it’s a good time to review the company’s paid media and data offerings. In our interview, Adam Markey, director of product for the company’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets and more. Much of this interview focuses on the Roku approach to data, including ACR data, third-party data, guardrails around publisher data and more. Adam also shares some color on the company’s forays into original content and “T-Commerce.”
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey .
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