Making a Scene Presents

Making a Scene Presents an Interview with the Avery Set The Avery Set began in the early 2000s in Frankenmuth, Michigan, growing out of a close friendship between Chris (lead singer) and Jake (drummer). What started as two friends making noise quickly turned into a real band with a shared sense of purpose—writing songs, chasing shows, and building a sound that felt honest and lived-in. In 2006, the band released their debut record, Wishful Thinking, capturing the early energy of a group finding its voice. A year later, in 2007, The Avery Set relocated to Nashville, a move that pushed the band into new rooms, new influences, and a wider circle of musicians. With an expanded lineup, they released Returning to Steam in 2009, a record that marked a clear step forward in confidence and craft. http://www.makingascene.org

Making a Scene Presents - Subtractive EQ vs Additive EQ: The Secret to Clean Mixes There is a reason so many home studio mixes sound busy, cloudy, and weirdly tired even when every track is “exciting” on its own. It is not always the mic. It is not always the room. It is not always that you need some expensive boutique plugin blessed by a guy on YouTube wearing a beanie in July. A lot of the time, the problem is simpler and a little more humbling. We boost before we listen. We decorate before we clean. We keep reaching for more when the track is begging for less. That is where subtractive EQ comes in, and it is why this one move can make a mix feel more expensive, more open, and more professional without adding a single new sound. Fender Studio Pro is built on the Studio One platform, and Fender’s current Studio Pro pages describe its Standard EQ as a parametric EQ with dynamic EQ and visual feedback, while the platform also includes broader mix tools like multiband dynamics and a modernized workflow in version 8. That makes it a very good place to learn restraint instead of hype. http://www.makingascene.org

Making a Scene Presents an Interview with Christina Crofts Christina Crofts is a singer, songwriter, guitarist, and slide guitarist—and a true veteran of Australia’s blues and rock scene. Known for her uncompromising bottleneck tone and a “big sound” that far exceeds her small frame, Crofts has spent years building a reputation as one of the country’s most commanding live performers and distinctive slide players. Born in the coastal town of Coffs Harbour, Christina grew up in a multicultural household with a Norwegian immigrant father and an Australian mother. Her family later moved to Brisbane, where her passion for guitar took hold in her early teens and quickly became central to who she was. As her playing developed, she headed to Sydney, where she met guitarist Steve Crofts. What began as guitar lessons eventually became a lifelong musical partnership, and the two later married. http://www.makingascene.org

Making a Scene Presents - Creating a Touring Syndicate for Increased Leverage For years, indie artists have been told the same tired story about touring in America. Build your streaming numbers. Pray for algorithm luck. Hope a promoter notices. Spend money on ads. Guess which city might work. Book the run. Drive the miles. Cross your fingers. Lose money in three towns, break even in two, and call the whole thing “building.” That story has made a lot of middlemen comfortable. It has not made a lot of artists stable. The next version of touring is going to look different. It is going to be less like gambling and more like infrastructure. Less like each band wandering alone through the dark and more like a network of artists carrying a flashlight together. And the artists who get there first are going to stop acting like their fan data is just a mailing list and start treating it like a shared economic engine. That is where the idea of a touring syndicate comes in. http://www.makingascene.org

Making a Scene Presents - Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show There used to be a standard indie-touring ritual. You stared at a map, circled cities you had heard were “good markets,” texted a few friends, checked which clubs had an open Thursday, and called it strategy. Then came the long drive, the half-full room, the weak merch table, the gas bill, the post-show talk where everyone said, “It was still good exposure,” which is music-business language for “the math did not work.” That old way is not brave. It is lazy. Or, more accurately, it is what artists were forced to do when the people with the good data kept it for themselves. Now the wall is cracking. An indie artist can look at streaming geography, social engagement, ticket-click behavior, search interest, audience segments, and most important of all, owned fan data, before they ever email a promoter. AI can take that messy pile and help turn it into a map. Not a fantasy. Not a guarantee. A map. A risk map. A money map. A “where are my real people actually concentrated?” map. http://www.makingascene.org

Making a Scene Presents - Stop Sending Fans Back Into the Machine There is a bad habit all over independent music right now. An artist works hard to get attention on Instagram, TikTok, YouTube, Facebook, Threads, or X. A new fan finally bites. They click. And what do they find? Another stack of links, another rented profile, another platform asking them to wander off and forget why they came in the first place. That is not a funnel. That is a leak. Pew’s latest U.S. social media data still shows huge reach on YouTube and Facebook, with Instagram and TikTok especially strong with younger adults, which is exactly why these platforms matter for discovery. But reach is not ownership, and attention is not the same thing as a relationship. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Jamie Williams and The Roots Collective Jamie Williams & the Roots Collective are a roots-driven live band built for one thing: a great night out. Fronted by singer-songwriter Jamie Williams on vocals and rhythm guitar, the band also features Dave Milligan on lead guitar, Jake “The Dude” Milligan on bass, and James Bacon on drums. Together, they walk what they describe as an imaginary tightrope between Tom Petty and The Rolling Stones—hooky songs, swaggering grooves, and a rootsy bite that lands somewhere between country blues, rock, and Americana. http://www.makingascene.org

Making a Scene Presents an Interview with the Badrock Blues Band Shadows, the debut album from The Badrock Blues Band, is a record built on perseverance—three decades of hard-earned chemistry, a sudden global shutdown, and the heartbreaking loss of a bandmate who helped define their sound. Formed in 1992 by Gerald “Mercy” Schuldenzucker (guitar, vocals), Siegfried Horvath (bass, vocals), and Franz Kollmann (guitar), Badrock spent more than 30 years shaping their own take on the meeting point between blues and rock. Over countless shows across Europe, they steadily refined a style that pulls from nearly every corner of the blues spectrum while staying connected to the roots of rock ’n’ roll. Their reputation grew the old-school way—through relentless live performance, loyal audiences, and a sound that kept getting sharper with time. http://www.makingascene.org

Making a Scene Presents - Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep There used to be a simple rule in the music business. If you wanted more reach, you needed more people. A label. A manager. A publicist. A radio plugger. A street team. A content person. A marketing assistant. Maybe even somebody whose whole job was just following up on emails you forgot to answer. That old system did not disappear because it got fair. It disappeared because it got too expensive, too centralized, and too slow for the average independent artist. The jobs are still there. The work still has to get done. The difference is that now the artist is usually the one doing all of it. That is where the idea of an AI twin gets interesting. Not because you need a robot version of yourself making fake handshakes and fake friendships. Not because fans want a plastic imitation of your soul. And definitely not because art should sound like software. The real reason is much simpler than that. A working indie artist needs scale. You need to answer more messages, write more posts, send better emails, follow up with more promoters, and keep your voice steady across a dozen channels, even when you are in a van, loading out at 1 a.m., or half asleep after a six-hour drive. http://www.makingascene.org

Making a Scene Presents - The Real Reason Streaming Pays So Little, And Why It Was Designed That Way Streaming did not become unfair by accident. The dominant payout model was built to make giant catalogs easy to license, cheap to sell, and sticky for listeners. That helped platforms grow and helped major rights holders protect old power in a new format. It did not build a healthy middle class for working artists. The next fight is not just about a better royalty formula. It is about ownership, fan data, and turning streaming back into what it should be for independents: discovery, not destiny. The music business loves a clean rescue story. Piracy nearly burned the whole thing down. Streaming rode in like a hero. Subscriptions brought the money back. Everybody got saved. End of movie. Except that is not how it feels from the van, the home studio, the merch table, or the monthly distro report. For a lot of independent artists, streaming feels like standing in the middle of a giant city, singing into a megaphone, and getting tipped in pocket lint. The audience is massive. The access is global. The numbers look big on the screen. But the money that reaches the artist often feels weirdly small, almost insultingly small. And because the platforms are wrapped in the language of “access,” “discovery,” and “democratization,” artists are often pushed to think the problem is them. Maybe they just need more streams. Maybe they need better playlisting. Maybe they need to crack the algorithm. Maybe they need to go viral. That is the trap. http://www.makingascene.org

Making a Scene Presents - The Music Industry’s War on Ownership Platforms want access. Artists need ownership. There is a war on ownership in the music business, and most of it is happening in plain sight. It is not being fought with lawsuits or angry speeches. It is being fought with product design. It is being fought with dashboards, autoplay, pre-save buttons, short-form feeds, and a thousand tiny choices that train artists to believe reach is enough. The message is always the same. Be everywhere. Post more. Feed the machine. Stay visible. Hope the platform keeps showing you to people. That sounds like opportunity. A lot of the time, it is really dependency. http://www.makingascene.org

Making a Scene Presents - EQ-Based Gating: The Smart Way to Leave Space in a Mix Without Killing the Music There is a point in almost every mix where the fight starts. The vocal wants the center. The guitars want width. The bass wants weight. The kick wants authority. The toms want to sound huge for three moments in the song and then politely disappear before they turn the whole bottom end into a muddy parking lot. This is the part where a lot of home studio mixers either over-EQ everything until the track sounds skinny, or they give up and let the arrangement stay crowded. EQ-based gating is the move that lives in between those two bad decisions. And that is why it matters to indie artists. http://www.makingascene.org

Making a Scene Presents an Interview with Dida Pelled Dida Pelled walks into a room with the kind of cool confidence that makes people pay attention—and then she backs it up with the musicianship to keep them there. A jazz prodigy with a wide-open musical imagination, Pelled is a Brooklyn-based guitarist, singer, and songwriter known for her playful personality, laid-back charm, and fierce dedication to authenticity. Her sound moves easily across jazz, blues, and roots-driven songwriting, and her audience has grown around one simple truth: she’s the real thing—steady, intimate, and impossible to ignore once you’ve heard her. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Gina Coleman Gina grew up in the South Bronx, New York, surrounded by rhythm, grit, and the kind of life experience that eventually turns into real blues. Her musical story began early. At five years old, her grandfather gifted her a piano and lessons, planting the first seeds of a lifelong relationship with music. In middle school, she joined the Latin drum corps “El Primer Grupo de Batuteras Cheerleaders y su Banda,” where she played drums and learned what it meant to drive a groove from the inside. http://www.makingascene.org

Making a Scene Presents - Layering Tracks Like a Pro: Building Big Sounds with Minimal Gear There is a lie floating around home recording culture that has probably cost indie artists more good songs than bad microphones ever did. It says big sounds come from big budgets. Big rooms. Big mic lockers. Big consoles. Big plugin folders. Big racks of preamps you can barely afford and barely explain. It is the same old gatekeeper story in new clothes: your art is not ready until somebody with more money approves it. That idea needs to die. A big record is usually not about having more gear. It is about making better choices. It is about knowing when to double a part, when to leave space, when to stack a harmony, when to pan something wide, and when to keep it dead center so the song still punches like a fist. The truth is that a lot of the size people hear on pro records comes from arrangement and layering, not from luxury. And that is good news for indie artists, because arrangement is ownership. Layering is leverage. The better you can build a big, emotional, competitive master in your own room, the more value lives in your catalog instead of leaking out to somebody else’s studio bill. That matters for streaming, for sync, for licensing, for direct sales, for fan-funded releases, and for every other way artists are trying to build a real music industry middle class. Fender Studio Pro, the current Fender-branded evolution of the Studio One platform, is built for exactly this kind of fast, idea-first workflow, with tools like Channel and Arrangement Overviews, AI-powered Audio-to-Note conversion, Chord Assistant, updated samplers, Studio Verb, and built-in Fender guitar and bass plug-ins. Fender’s own documentation also identifies the current platform as Fender Studio Pro 8. http://www.makingascene.org

Making a Scene Presents an Interview with Geoff Newhall from Farmhand Long Hollow Blues may be Farmhand’s debut album, but it doesn’t sound like a first step. From the first track, it feels like you’ve been dropped into the world of a band that’s been doing this for years—tight, confident, and completely sure of its voice. That sense of history comes from the players themselves: Farmhand is built on decades of collective experience, and you can hear it in every groove, every lyric, and every turn of the melody. http://www.makingascene.org

There was a time when an independent musician could still pretend the old system might eventually work out. Maybe the right manager would show up. Maybe the algorithm would suddenly turn generous. Maybe a label would finally care. Maybe streaming would lead to touring money, and touring money would lead to merch money, and merch money would somehow turn into a stable life. That fantasy is running out of gas. The new era for independent musicians is not about waiting to be chosen. It is about building a career like a real business. It is about using AI to move faster, think smarter, and work like a bigger team. It is about using decentralized technology to own access, own data, own membership, and own the relationship with fans. That is the real shift. Not hype. Not jargon. Not shiny objects. Ownership. http://www.makingascene.org

Making a Scene Presents - The Indie Artist’s Field Guide to Booking the College Circuit There is a certain kind of silence that only happens on the road on a Tuesday afternoon. The van is full of cables, hoodies, and half-finished gas station coffee. Friday and Saturday look decent. Sunday might work if the room is right. But the middle of the week is where a lot of tours quietly bleed out. That is the part nobody romanticizes. Gas does not care if your Friday show sold well. Hotels do not care that your last single made a playlist. A route becomes profitable when the dead spots stop being dead. That is where the college circuit starts to matter. Not as some shiny fantasy about “breaking into campuses,” but as a practical, artist-owned way to fill weekdays, earn guarantees, meet new fans, collect real fan data, and build relationships that can outlive one set in one room. That is the part of the live business too many indie artists still ignore. http://www.makingascene.org

Making a Scene Presents - Why Networking Still Runs the Music Business There is a lie floating around the modern music business, and a lot of artists have swallowed it whole. The lie says your career is built on content. It says your future lives inside metrics. It says if you post enough clips, chase enough trends, and feed enough short-form platforms, the machine will reward you. Maybe you will get lucky. Maybe an algorithm will tap you on the shoulder. Maybe some stranger in a hoodie in a tech office will decide your song belongs in a playlist and your life will change. http://www.makingascene.org

Making a Scene Presents an Interview with Claire Lugar of the Minnesota Music Resistance! Minnesota Music Resistance is a Minneapolis-area grassroots music activism collective built around a simple idea: local music scenes can do more than entertain, they can organize, raise money, and protect community. Through benefit shows and artist-led action, the group channels the energy of the Minnesota music community into support for people and organizations pushing back against authoritarianism and the harms tied to immigration enforcement. Their public messaging describes the mission as fighting authoritarianism through music and mutual support. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Boone Froggett of Otis OTIS is a blues-based rock ’n’ roll band born out of Kentucky’s deep musical tradition. The Commonwealth is famous for producing more country stars per capita than anywhere in the U.S., but Kentucky’s musical roots run far wider than country alone—stretching from bluegrass and gospel to rock and rhythm and blues. OTIS pulls from that whole landscape, turning it into a sound that’s gritty, melodic, and built for the stage. http://www.makingascene.org

Making a Scene Presents an Interview with Dan Leary of Institutional Green Institutional Green is a St. Paul, Minnesota rock trio that turns sharp writing, lived-in musicianship, and Twin Cities grit into what the band itself calls a kind of “heartland indie rock hot dish.” The group features Dan Leary on vocals and bass, Kevin Henretta on guitar, and Billy Dankert on drums and vocals. Their debut full-length, Deep Pockets, arrived in April 2025 and introduced a band rooted in post-pandemic reflection, local history, and the stubborn spirit of the Minnesota music community. Public profiles and coverage describe the trio as part of the St. Paul scene, with songs that balance catchy hooks, social observation, and a strong sense of place. http://www.makingascene.org

Making a Scene Presents - Why Direct-to-Fan SMS Marketing Is Beating the Algorithm Your followers are not your audience until you can reach them without asking a platform for permission. There was a time when building a following on social media felt like building a community. You posted. Your fans saw it. They liked it, shared it, showed up, bought a shirt, streamed the new single, and maybe brought a friend to the next gig. It was never perfect, but it felt like the work and the reward were connected. That deal is dead. In 2026, the big feeds are no longer built mainly to help you reach the people who already chose you. They are built to keep users scrolling through an endless stream of AI-ranked recommendations, trend tests, cold discovery, and behavior-driven guesses. Meta says Facebook Feed Recommendations are selected, ranked, and delivered by AI, TikTok says its For You feed is built to help users discover new interests and creators, and Meta has expanded personalization of content and ads using interactions with its AI features. Meanwhile, organic reach keeps sliding into low single digits. Sprout Social says typical Instagram posts now reach roughly 3 to 4 percent of followers, and WordStream says Facebook page posts average about 2.6 percent organic reach. That means the audience you worked to earn can be standing right there and still not see what you made. For independent artists, that is not just annoying. It is a business problem. If your next house concert date, vinyl drop, ticket presale, Patreon push, or direct merch offer depends on an algorithm deciding whether your own fans deserve to see it, then your business is sitting on rented land. And rented land is fine for discovery, but it is a terrible place to build a future. That is why SMS is winning. http://www.makingascene.org