Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show

Making a Scene Presents - Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show

There used to be a standard indie-touring ritual. You stared at a map, circled cities you had heard were “good markets,” texted a few friends, checked which clubs had an open Thursday, and called it strategy. Then came the long drive, the half-full room, the weak merch table, the gas bill, the post-show talk where everyone said, “It was still good exposure,” which is music-business language for “the math did not work.”

That old way is not brave. It is lazy. Or, more accurately, it is what artists were forced to do when the people with the good data kept it for themselves.

Now the wall is cracking. An indie artist can look at streaming geography, social engagement, ticket-click behavior, search interest, audience segments, and most important of all, owned fan data, before they ever email a promoter. AI can take that messy pile and help turn it into a map. Not a fantasy. Not a guarantee. A map. A risk map. A money map. A “where are my real people actually concentrated?” map.

http://www.makingascene.org