Making a Marketer

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home). Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot. OUR GUESTS... GROUP 1 Rachel Stephan is the senior event marketing strategist/influencer with Snoball.events - an event influencer marketing tool (and Sensov Marketing). She was on Ep.29 - Influencer Marketing in Events. Influencer marketing can be a bit misunderstood and there's a ton of opportunity in the meetings and events space -- Rachel & Mariska are working in this space every day. Mariska Kesteloo is the founder of Word of Mice. She was also on Ep.29 - Influencer Marketing in Events with Rachel and Tamar Beck. Dahlia ElGazzar is the coffee-fueled founder of Dahlia Plus - she was on Ep. 33 - Is Marketing More About Bandwidth or Brain Width? Dahlia's team works with corporations and associations in unique ways to help them market themselves, teach their attendees, work with sponsors - you name it! GROUP 2 Tahira Endean is head of events with SITE Global - she was on Ep. 30 - Transformative Events. Tahira looks at things from a unique perspective, and is just the right person to be heading up events for the world's largest incentive travel organization. Emma Parston is a partner with ConnectSeven Group - she was also on Ep. 30 - Transformative Events. Emma "walks the walk" in terms of transforming events from "normal" to exceptional, and she shares with us how it doesn't have to be BIG change. Christy Lamagna is the CEO and Master Stratgist with Strategic Meetings & Events - she was on Ep. 32 - Marketing's Role in Incentivizing Performance. While Christy has been well known as a strategist (and great writer) in the space, she is now looking at all of that strategy being able to be applied towards LIFE. She shares her latest endeavor with us. GROUP 3 Jessika Phillips, Founder of NOW Marketing Group - she was on Ep. 34 - Relationship Marketing - Be a Magnet, Not a Megaphone. Jessika is a magnet for everyone who meets her, and you'll be reminded why! (...and you'll likely listen to 34 if you haven't just yet) Michael Cuschieiri the managing director of MC Square Marketing - he was on Ep. 36 - Build Relationships to Build Business. Michael is based in the UK, and understands that the best business comes from face-to-face encounters... and sometimes you need to pivot. Bella Vasta - Jump Consulting - she was on Ep.35 - Marketing Magic - Grasping Facebook Groups. Bella is a rockstar coach to her pet business clients. She's sharing all of the wisdom that is helping her mastermind groups (and Facebook Groups) successfully build community... and she's sharing it with the world through speaking on some incredible stages. We are "Making a Marketer"... in all ways. Check Ep.38 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks. OUR GUESTS... GROUP 1 Azriel Ratz of Ratz Pack Media - find him on Facebook as Ratz Pack Media --he was on Ep. 27 talking about paid ads on FB - he is the “King of FB ads” Amanda Robinson is the Digital Gal. The best place to find her is on Facebook as The Digital Gal. She is an FB ads expert, and we had her on to chat about her embarkation into the Digital Nomad world on Ep. 21. Ben Roberts - his Website is Ben-M-Roberts.com, and he’s on the twitter as @Roberts_Ben_M. Sir Ben also has his own podcast called The Marketing Buzzword podcast. Ben was on Ep. 28 where we chatted about freelance marketing & building your personal brand. GROUP 2 Ilo Neukam is the founder and Marketing Strategist of a non-agency called The Collective SD, and she was on Ep. 22 talking about non-agency life. Her company is unique--she has a bench of people she can count on to collaborate with to serve her clients. Kelly Noble Mirabella is THE bot-babe who has a YouTube channel called Baby Got Bot where she provides the absolute best videos on how to develop chat bots using Many Chat. Kelly was on Ep. 23 talking about CHATBOTS -- their emergence and use in our digital marketing. Stephanie Liu knows it all with regards to marketing, and is a Facebook Live Strategist in particular. We had her on Ep. 24 where we dove into livestreaming, while livestreaming. She has a free group on FB called Social Media Strategists & a show called Lights, Camera, Live, among a million other things. She’s a video P.R.O. GROUP 3 Demian Ross has remarkably recorded and published more than 500 videos (as this is posted) in-a-row! The show is called “Road to 1,000,” as that is the goal. He could def do a show with us on video (and likely will!), but he was on Ep. 21 talking about the "Digital Nomad" life. He also has since launched an apparel co. called Rootless, and a podcast called Plan D! Michaela Alexis is a LinkedIn expert and she was on Ep. 25 talking about just that! She will be speaking at LinkedInGlobal, she’s a part of a docu-series coming out on Amazon Prime called The Social Movement, and is also about to launch a LinkedIn Pages course called Profit with Pages. Kendra Losee is the Founder and CMO Fueled Marketing and Mota Marketing… She works in the cannabis marketing space with Mota, and that’s what we discussed on Ep. 26! We are "Making a Marketer"... in all ways. Check Ep.37 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results. His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant. As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta. This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentically will lead to strong business connections… and friendships. Check out the last episode of season 2! Episode 36 will not disappoint, and will leave you looking forward to the start of Season 3 in August. Check out this quick show with industry friend COOSH... We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MaMEp36_YT. We are "Making a Marketer"... in all ways. Check Ep.36 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!ill :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking. Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment! The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor throughout the bulk of this episode is UNMATCHED! It's unlikely you'll think of Facebook Groups the same again. While co-host Jen Cole commented in the chat while recording this episode "totally felt like a chill out sesh," we guarantee you will learn and laugh. No question! If Pet Marketing is your thing, this show is for you too, as we start out talking about her evolution as a successful business owner in that space… and she's a resource for you (still) if you want to join her Mastermind to help you improve your business. Be sure to listen through to the end to learn what tech/gadgets/apps she’s recommending these days. Grab yourself a beverage and *hold on* for episode 35, as it's our second to last show in Season 2 & it moves fast! We are "Making a Marketer"... in all ways. Check Ep.35 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after getting some coaching herself, she is now offering to coach other entrepreneurs. She's also the host of Social Media Week Lima -- one of the Midwest's largest social media conferences happening June 18-19… There's an incredible speaker line-up of marketers who will provide a "Craveable" experience. Relationship marketing and relationship sales are very closely tied, and the crux of it is that we all have a sense of belonging, and connecting with people who are similar is something we all desire. We talk about this, in addition to what coaching can do for your self & career, and about Social Media Week Lima 2019! Check out this quick show, chock-full of GOOD stuff. We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MamEp34_YT. We are "Making a Marketer"... in all ways. Check Ep.34 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest... Dahlia El Gazzar - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting solutions, tech news, and social media expertise. Her mission is to untether the busy professional from their desktop and office, and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps. Some shows are simultaneously hard to describe, and at the same time we could go on and on… this is one of those. Dahlia and Megan, along with the viewers, share so many marketing insights and tips on this one in 31-short minutes. "It's less about bandwidth and more about brain width..." is just one nugget of a quote from Dahlia when asked why many event organizers still haven't fully embraced social media. She also says "it's not their fault." Give this quick one a listen - we promise you’ll learn something no matter your level of expertise (always our goal, by the way)! We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/ep33vidYT We are "Making a Marketer"... in all ways. Check Ep.33 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about. Our guests... Christy Lamagna, CMP, CMM, CTSM CEO and Master Strategist at Strategic Meetings & Events Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November. @SMEChristy Lisa Meller, CMP Managing Director of Meller Performance Events Group Lisa is an expert corporate event designer, connector, and sourcing resource. Her original inspiration and spark came from personally achieving her first President’s Club group travel award in the direct sales industry with Creative Memories, Inc. She realized the impact of inspiring and motivating people through rewarding motivational experiences – a different approach to improving lives from her field of study, which was cancer research. On this episode we learn the true value of the role marketing has in incentivizing performance across the company. If your company no longer has an incentive program, for sure you'll want to re-visit that after listening to this episode because it will pay dividends. Mentions on the show... - The research is the proof - Theirf.org - "Love languages" doesn't just apply to romance, y'all! Love Languages - We are doing business with HUMANS (not just businesses vs. consumers) - check out our Human to Human Episode - One guest recommends this app that enables you to go straight to voicemail - Slydial We are "Making a Marketer"... in all ways. Check Ep.32 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly! Our guest... Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline." Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic. Check out this quick show, and then go back to your organization and make it a priority. We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants. There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you. Our guests… Tahira Endean - @tahiracreates / Vancouver, BC Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca Emma Parston - @EmmaCParston / Vancouver, BC A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/ For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest. Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events. We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry. Our guests... Rachel Stephan - @StephanRachel / Montreal, Canada - Senior Event Marketing Strategist with sensov/ event marketing(tm) - Chief snöballer / snöball event influencer marketing She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad. Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK - CEO at Gleanin Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration). Mariska Kesteloo - @MariskaKesteloo - Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product. "I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub. If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura. Sit back and relax, as we deep-dive into the important topic of influencer marketing. We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST! It is possible to do both, and Ben Roberts gives us some great tips on how to manage. Our guest... Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries. He's writing his first Business Book: The Marketing Buzzword Book. Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business. If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially. We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses. Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on! Whether you’re a pro or just getting started with FB ads, this is the show for you. We are “Making a Marketer”... in all ways. Check Ep. 27 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky! Our guest... Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing! Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry. Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started. We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show. In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one! Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show. We are "Making a Marketer"... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our guest... Stephanie Liu Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable. This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way! If you'd like to see it on video, check it out - http://bit.ly/MaMEp24_FYTvid LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video. We are "Making a Marketer"... in all ways. Check Ep. 24 out -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites. Our guests... Kelly Noble Mirabella Stellar Media Marketing Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Media Marketing—catering to nationwide professionals who strive to grow their own businesses with online strategies. Suzanne Sanders Suzanne Sanders is a data-driven tech marketer with early roots in the creative world, who fuses analytics and imagination to drive marketing for innovative tech and media firms. She thrives on optimizing ROI, whether using the best data science to drive investment goals, or deploying a savvy PR and social media strategy to amplify media spend. Learn more @ www.suzannesanders.work. AI Chatbots can be used in many different ways! Our guests on this episode highlight two uses for them, which gives us all some really interesting insight into how they work. We discuss using them for both marketing and in customer service. Check out this super informative episode. We are “Making a Marketer”... in all ways. Check Ep. 23 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime. Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way. Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that comes with it, is what The Collective SD is about. Ilo is one smart cookie, and we know you will learn from her on this one! Tune in to learn about the why and how of an "anti-agency.”" It’s a quick listen (or watch if you want to check out the video) -- please share it! We are “Making a Marketer”... in all ways. Check Ep. 22 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to show. Entrepreneur magazine wrote-up a great article about the nomad life - check it out: http://bit.ly/ep21entrarticle. Guests... Demain Ross Demian is a sales and marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. Right now he works full-time in business development for Social Media Examiner. And he’s living in an RV (NOT a motorhome, as he is quick to point out!). Check out his “Road to 300” - https://www.youtube.com/demianross Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads and chat bots, to social media content strategy, she will help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. And she is just embarking on her digital nomad journey. Here are links to a few great tools shared on the show: Open Signal Boondockers Welcome Campendium These two are engaging and FUN (so many laughs), and we know you'll dig it. We are “Making a Marketer”... in all ways. Check Ep. 21 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up so far). It’s an important topic. Any harassment -- online or otherwise -- shouldn’t be tolerated, and the only way to stop it or put it at bay is to keep it as part of the conversation. It’s a quick listen (or watch if you want to check out the video) -- please share it! Here are some resources to help you recognize what harassment is, and ways you can get help. Kristy’s story - http://bit.ly/ep20Link1 Ten different types of harassment to watch out for - http://bit.ly/ep20Link2 Volunteer organization working to halt online abuse - http://bit.ly/Ep20lin3WHOA How do you recognize harassment? http://bit.ly/ep20Link4 Thank you, Kristy. We wish you all the best on this journey--you’ve helped so many people! We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them. Here’s how the groups rolled out on this one... GROUP 1 These three are cutting-edge #eventtech pros Ep. 7 - Marketing a Start-Up: Scott Vitale and Rachel Stephan Ep. 13 - Creating & Amplifying Thought Leadership: Mary Ann Pierce We spoke about changes in their marketing approaches, the integrated tech stack (geek-out, right?), and what their social media focuses are within their businesses. Great insights! GROUP 2 Experiential events / peer-to-peer learning / facilitation Ep. 6 - Marketing a Different Kind of Event: Liz Lathan and Nicole Osibodu Ep. 8 - Speaker. Podcaster. Marketer.: Thom Singer Ep.10 - What is Inbound Marketing, Anyway?: Will Curran Times have really changed in terms of the expectations of our attendees, and peer-to-peer learning and facilitation is more and more prevalent. These guests know first-hand how things are evolving, and offer some enlightening perspectives. GROUP 3 Using Marketing for Your Crisis Communications Ep. 5 - Marketers on Event Marketing: Alex Plaxen and Nick Borelli Ep. 9 - Exhibiting as Part of Your Marketing Strategy: Danalynne Menegus Wow, do we get some great nuggets from these three, as things have really changed in the world of events with regard to crisis management. Or have they? They really should, and we explore this VERY important issue and how it relates to marketing in particular! Revisiting with these folks was fresh and amazing! We hope you enjoy this second hour of our REUNION… Be sure to go back and listen to season one, and stay with us moving forward. So much great content coming your way for the rest of season two! Subscribe to the show on iTunes so you get every episode as soon as it drops. Check out Part 1 of this reunion: http://bit.ly/ep18mam - Social Marketing Chat (mostly!) We are “Making a Marketer”... in all ways. Check Ep.19 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this! GROUP 1 Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin Things have changed in the past year - Customers are now reaching out much more via FB Messenger! We revisit this important topic. --- Building Community (Ep. 2) with Brian Fanzo “Community is the future of business.” BOOM! Brian shares more knowledge bombs with us -- always a great guest. Events are missing the mark now, but opportunities to connect face-to-face is what the newer generations crave. --- Live Streaming - Use Video to Amplify Your Message (Ep. 16) with Kelly Noble Mirabella Number one message: if you’re going to broadcast, do it consistently! We revisit this important, HOT topic. GROUP 2 Digital Marketing - Strategies for Building your Business and Brand (Ep.11) - Amanda Robinson and Kiki L’italien These two were on one of our most popular episodes of season one. If you need some tips for your business, be sure to check it out. GROUP 3 Learn How to “Twitter Smarter” with top Twitter Pro (Ep.4) - Madalyn Sklar Always a fountain of great information, we asked Madalyn what she thinks the biggest opportunity is for Twitter right now. Listen to hear her answer! --- Using Pinterest - Drive Traffic to Your Business (Ep.15) with Jeff Sieh & Cara Chace We learned how crazy good Pinterest is for driving business, and we learned some more nuggets in our brief time with them on this reunion show. We hope you enjoy this first half our our REUNION, and that it sparks you to listen to Season one! Subscribe to the show on iTunes so you get every episode as soon as it drops. We are “Making a Marketer”... in all ways. Check Ep.18 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode. We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and more, leverage the human element. Our stellar guests on this episode... Bryan and Courtney Kramer Bryan Kramer Co-Founder, President/CEO - PureMatter Bryan is a Social Business Strategist, author, speaker and President/CEO of PureMatter in Silicon Valley. His first book, “There is no B2B or B2C: It’s Human to Human #H2H” reached the Top 1% of business books its first week on Amazon. In ‘16 he released his second title “Shareology: Understanding Sharing to Power Human Business”. Check out his books. Courtney Kramer Co-Founder, Executive Creative Director, Author & Consultant - PureMatter Courtney Smith Kramer is a Marketing Consultant, Executive Creative Director, Strategist, Designer, and author of “21 Reasons Creativity is Like Sex: Why Everyone Can Do It, Have a Sense of Humor About It, and Use It To Make the World a Better Place” (only 9 left in stock on Amazon!), which launched in November 2016 at the #1 spot in Business Humor books on Amazon. Courtney was recently named a “Top 200 Global Influencer in Content Marketing”, earning the #17 Top spot in Agency Strategy by UK-based Onalytica. Every person within an organization now has an opportunity to be “the voice” of their brand because of social media. So now we aren’t just being “human,” but the emergence of social over the last ten years has changed how we communicate. We now live in an environment where SHARING is powering the human economy, which is something we also dive into with Bryan and Courtney. Honestly, these are now two of the smartest people we know, and this is a must-listen no matter what your role is in your organization. We are “Making a Marketer”... in all ways. Check Ep.17 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Live video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listening to this show. Guests... Chris Strub with I Am Here, LLC truly is a FORCE FOR GOOD... He's a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course. Kelly Mirabella - Stellar Media Marketing Kelly’s a social media trainer, consultant & manager helping professionals take their social media to the next level. Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated her current business, catering to nationwide professionals who strive to grow their own businesses with online strategies. We explore some new opportunities with live (new stuff everyday with social media, right?!), answer questions from our viewers, and dig into the why and how of this participatory medium. If you haven’t yet included LIVE into your marketing strategy, this show will surely give you the motivation. We can all benefit from it! We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams! Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine. You’ll likely listen to this show more than once -- even we will, and we were on it! That’s how much value this episode provides about marketing your business using Pinterest. Our guests... JEFF SIEH is a visual marketing consultant, specializing in Pinterest, Instagram, and video. Jeff is the owner and Creative Director at His Design, Inc. where he has worked to help clients market themselves in the best way possible using a variety of mediums for over 14 years. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of The Manly Pinterest Tip Show. With top tips, comedy, storytelling, and just plain fun, Jeff teaches Pinterest techniques like no other. Jeff is also on the Social Team at Social Media Examiner and manages their Pinterest and Instagram as well as appearing in and producing much of their live video content. Visit www.manlypinteresttips.com where Jeff explores visual marketing with character as big as his beard. CARA CHACE Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for your business. When she’s not geeking out on Pinterest and Squarespace, she’s listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat. Grab your favorite note-taking tool -- you’re going to need it for all the awesomeness these experts share on this Making a Marketer episode. We are “Making a Marketer”... in all ways. Check Ep.15 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses. Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses. Salena shares her background - how she got “here” - and THIS gold: - Cash Flow: 3 Places your business is leaking and how to fix it. - 3 Hacks to significantly change your online store. On this live show we had a great question from a viewer too, so Selena had a bunch of great tips. Here's the link to a retail guide she created! Also be sure to check out her Podcast on iTunes - Bringing Business to Retail. We are “Making a Marketer”... in all ways. Check Ep.14 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key. Our guests... Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing. Mary Ann Pierce - In 2017 “Meetings & Conventions Magazine” named Mary Ann Pierce, founder and CEO of MAP Digital, as one of “The Top 25 Women in the Meetings Industry,” noting: “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.” Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative conversation shows that there is room for everyone. Two very bright women address data and its place in the industry AND the continued importance of events and face-to-face communication. Using data in cooperation with these face-to-face experiences is gold. Sit back and tune in as we make a marketer... We are “Making a Marketer”... in all ways. Check Ep.13 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients. As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing. Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental Marketer. He’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches. Check out this quick 30-minute show! Other ways to find Michael: Twitter Instagram If you'd like to see the video recording of the show, here you go - Episode 12 Video. We are “Making a Marketer”... in all ways. Check Ep.12 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners. WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien. Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media content strategy, see how she can help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. Kiki L’italien Founder & CEO of Amplified Growth & host of Association Chat. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients. We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal branding, specific tools & tips, and so much more! {Like Chatbots - do you know about chatbots? Here’s an example from Amanda - Valentines Chatbot} Whether you’re a seasoned pro or a beginning marketer, we guarantee you’ll gain a ton of valuable insight from this one. Sit back and relax, and make sure you have a way to take some notes (or re-listen if you’re driving or working out!) -- you’ll want to... on this Making a Marketer. We are “Making a Marketer”... in all ways. Check Ep.11 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA. On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for. Give this quick episode a listen, and see how you can automate your marketing and sales processes. We are “Making a Marketer”... in all ways. Check Ep.10 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic. Guests... Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer. Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate about the technology that accompanies the events space, and within exhibiting in particular. He’s also one of the hosts of TSNN’s weekly “Tweet Chat” called #ExpoChat - every Wed. at 1pm EST. Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show. We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more. Sit back and enjoy this insightful conversation with two of the best folks in the industry. We are “Making a Marketer”... in all ways. Check Ep.9 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster. This fun 30-minute show is a must-listen! How to reach Thom: @thomsinger ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do" If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests: Scott Vitale – Founder and CEO of Spigot Labs Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using. Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand. Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode! We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests: Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference. Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design. The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part. Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)! We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers and her Event Marketing professional guests on Episode 5: Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully. Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.” All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more. We are “Making a Marketer”... in all ways. Check Ep.5 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

The 4th episode of the Making a Marketer show is all about Twitter, sharing best practices, and even some hidden treasures you might not have known about. Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guest: Madalyn Sklar – Social Media Speaker & Consultant and Twitter Marketing Expert Do you take part in “Twitter Chats”? Madalyn is the master, and we talked quite a bit about how she and her team handle her weekly high-volume #TwitterSmarter chat (Thursdays, 1pm EST). We also talked about the great importance of having your social media included in a crisis communication plan for events… Is she “team 140” or “team 280”? (If you don’t know what that means, you must listen!)… and so much more (even Netscape getting a mention on this one). Sit back, plug in and enjoy this one! We are “Making a Marketer”... in all ways. Check Ep.4 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

The third episode is our first of the mid-month 30-minute live shows! This one is recorded on Facebook LIVE on the "Powers of Marketing" page. Join crew members Megan Powers and Jen Cole as they talk about LinkedIn — video, and "Active Status on LinkedIn Messaging." Has LinkedIn gotten better or worse? Do the new features make it more appealing? They talk about the overall changes, and the value LinkedIn has now and historically. We are “Making a Marketer”... in all ways. Check Ep.3 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::

Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guests on Episode 2, talking about Relationship Marketing. Brian Fanzo – Millennial Keynote Speaker, Founder and CEO at iSocialFanz LLC, Change Evangelist Jessika Phillips – President at NOW Marketing Group, Relationship Marketing Evangelist These two guests pride themselves on being connectors and evangelists of the relationship building that happens both online because of social media, and then offline because of these online experiences… A perfect foundation for our topic at-hand: building community in business. Enjoy the show! ::: Show produced by Corey Moss of Convergent AV Radio. :::

Our very first episode of Making a Marketer! Negativity is a reality that all businesses have to deal with on social media, and the crew and their guests discuss the different ways they can handle this for their businesses and their clients. Reputation management and customer service go hand-in-hand on the Internet, and social media is a primary avenue for all of that these days. Every comment, whether negative or positive should be responded to, and all on this episode dug into the topic. Join host Megan Powers and her crew as they talk with guests Jenn Herman, Kari Embree and Kylene Kaelin about social media, reputation management and more! We are “Making a Marketer”... in all ways. Check Ep.1 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show produced by Corey Moss of Convergent AV Radio. :::