Making a Marketer

Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sales. - That having a well-documented tracking and reporting system is important for attributing success to events. Understanding the impact events have on the customer journey, even if the sales correlation is not immediate, is key. Collaboration between marketing and sales is crucial for effective follow-up and nurturing of leads generated at events. - Events should be viewed as opportunities to create personalized experiences and make meaningful connections with potential customers. It's essential to focus on providing value and building brand loyalty rather than just selling. Adaptability is also crucial, as not every event or strategy will lead to immediate success; finding the right timing and approach that aligns with the target audience is super important. Give it a listen! Our guest Stefan Slattery Stefan is currently Head of Marketing at Cable a REG-tech startup, helping revolutionize the BaaS/Embedded Finance risk & compliance space, and before that, he was the Head of Growth at VGS, the world's largest cloud-based tokenization platform. Before entering the world of Fintech, Stefan spent 11 years leading digital and partner marketing efforts in SaaS, e-commerce, and consumer electronics. He currently lives in the White Mountains in NH and in his spare time, enjoys traveling, skiing, New England craft beer culture, and loves heading to meetups and connecting with other people in the fintech/payments scene. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 138! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over time. Integration of multiple AI models can maximize their strengths: Guest Dustin mentions that Magai integrates multiple AI models, allowing users to leverage the strengths of each. This approach can potentially enhance the overall capabilities and effectiveness of AI tools. Surrounding oneself with positive and supportive people is important: Dustin shares a personal business challenge and emphasizes the significance of having positive and supportive individuals around him. This highlights the importance of building a strong network and seeking support from others during challenging times. The episode concludes with a reminder to reach out for help if needed and to remember that difficult times are temporary. Our guest Dustin W. Stout Dustin is an entrepreneur, AI enthusiast, and Founder at Magai. Since starting his blog in 2011, Dustin has built a successful career as a full-time digital marketing consultant, speaker, and has created numerous products that help digital creators accomplish more. His current focus is Magai (maj-eye)—the world's best AI tools in one place. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 137! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers. Jodi also advises us how to handle interviews, such as preparing beforehand, asking insightful questions, and sending prompt thank-you notes. It might sound like common sense, but apparently it isn't as common as we would think. Whether you are on the hunt at the moment or not, it's all super useful info for everyone. Our guest Jodi Knittle is a human resources professional with a history of success influencing the strategic direction of organizations. She offers an exceptional ability to quickly assess employee strengths and weaknesses, and building teams aligned with organizational visions. Recognized as a trusted partner to business stakeholders who excels at driving cultural transformation to further organizational growth, Jodi intuitively identifies high-quality talent through recruiting efforts, which is critical to advancing the missions of companies. She plays a vital role in developing business strategies and delivering critical support to executives and employees. And she has a talent for uncovering business drivers that deliver a significant fiscal impact. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 136! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy. Learn about... Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles. Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary. Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences. Our guest Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts. Brooke has a Bachelor’s degree in graphic arts and film production from the University at Buffalo and a Master’s degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams. In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 135! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact. He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE. Our guest Phil Mershon Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Events are an essential part of the marketing mix! Look for more shows on how to do them well. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Part two of the reunion show with four season six guests is here! More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK - here. Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Sieh Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh Group 2 Lindsey Bowshier Ep. 112 - Clarity on Agency Traction & Growth with Lindsey Bowshier Dave Bruno Ep. 121 - What is the Value & Future of ChatGPT with Dave Bruno We hope you get some new insights and laughs (the video is HERE if you would like to see all the trials and tribulations with tech issues--our editor Avri really earned his $ on this one!), and that you're motivated to go back and listen to their episodes if you haven't just yet. We also tease the next episode with a very special guest Jen and I both have worked with! ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 133! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

SEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here. One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" GROUP 1 Rachel Bruce Ep. 128 - Exploring the Ever-Changing Marketing Landscape Cass Cooper Ep. 129 - Marketing in the Age of Trolls (and Counter-Cultural “wars”) GROUP 2 Jim Fuhs Ep. 111 - Broadcast on Amazon Live (guested w/Chris Stone) Madalyn Sklar Ep. 122 - Twitter Talk GROUP 3 Danny Monzon Ep. 123 - Humanize Your Brand Through Chat Automation Jeremy Linaburg Ep. 119 - Nurturing a Community on TikTok ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 132 - the 1st of Season 7! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Squirrel! Another way we refer to that shiny new thing that distracts us. Marketers classically have shiny object syndrome, and admitting it is the first step, right? This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas. We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation! Our guest Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment. As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve. With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results. Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023. Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 131 - the last one of Season 6! Please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions." The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing. Our guest Amanda Natividad Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. Resources from Amanda: Original post on Zero-Click content Being refreshing, not different Zero-Click marketing Amanda's book reco: "Lost and Founder" by Rand Fishkin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through." We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness. Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

We cover SO much ground in a short show! Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly. Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all. Our guest Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies. Rachel resides in the Chicago suburbs with her husband and 2 sons. Rachel's book reco: The Catalyst: How to Change Anyone's Mind ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 128 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on! From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com Our guest Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle. In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity. Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life. Marisa's book recos: "The 4 Agreements" by Don Miguel Ruiz "Selling Boldly" by Alex Goldfayn VIDEO: We recorded this one live (naturally!) if you'd like to watch it. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results. Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot. Our guest... Brooke B. Sellas Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches Digital Marketing courses (online) at the University of California, Irvine. Brooke's book reco: "Teenage Wastebrand" by Evelyn J. Starr ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 126 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform. "The head of Instagram has come out and said multiple times that they are moving towards more personalized conversations; that they see more and more behavior on the platform where people are sharing things within direct messages -- more so than sharing their stories or posting things publicly." Our guest... Jenn Herman, Owner/Founder of Jenn’s Trends Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.” Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!) ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia? Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get." We learn a lot about how to think about communication on this episode -- get your note taking devices ready! Our guest... Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien. If you'd like to watch us record this (we livestreamed it), the video is HERE. And if you'd like to check out her previous episode - 24 - it's HERE. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations. "Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure." He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools. Our guest... Danny Monzon From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits. Danny's book recos: "The Presentation Secrets of Steve Jobs" "Talent is Overrated" by Geoff Colvin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Twitter has been going through MASS changes since it came under new ownership! #Understatement Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it. We recorded this one LIVE if you'd like to watch the video. So much fun! Our guest... Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 27 years of digital marketing experience and 18 years of social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings people together in an active one hour discussion revolving around Twitter marketing. Since launching more than seven years ago, it has reached over 15 billion impressions. Madalyn also hosts three weekly audio rooms in Twitter Spaces. And she interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the All Things Audio podcast with Suze Cooper. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow. Madalyn's book reco: Arlan Hamilton's book "It's About Damn Time" Tools: - SUPER cool tool she recommended to track Twitter Spaces recordings (there are podcast tools too!): Flowjin.com - And HERE is the discoverability tool for Spaces she shared with us ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 122 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Generative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools." Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge. We would love your feedback on this episode! Email megan @ powersofmarketing.com. Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?” Our guest Dave Bruno Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie, and GERS. He has built his brand by helping businesses identify and take advantage of opportunities where technology intersects with industry challenges and consumer behaviors. And ChatGPT technology, despite all the hype and hyperbole, clearly has the potential to impact every business on the planet. He joins us today to help us separate the hype from the reality and see if there’s really a there, there. Dave's book reco: ANYTHING written by Seth Godin. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 121 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN. An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational. From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us. Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros. Our guests Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments. Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand. Ashley Bowen Cook, President of Greteman Group Ashley grew up in aviation. And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision. Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree. Sonia's book reco: "A Big Life" by Mary Wells Lawrence ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Is TikTok just for the kids? Or will your grandparents be taking over the platform? Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created. People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives. Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness! Our guest Jeremy Linaburg, Co-Founder & Owner of Wholesome Media Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them. Jeremy's book reco: "Creativity, Inc." by Ed Catmull ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about. Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more. Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim! Our guest Julie Riley Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs. Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business. Do you know what your personal brand is? Our guest Christine Gritmon Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections. Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition. Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also. Our guest Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. Her YouTube page and her Facebook page are also great resources. Brie's book reco: "Bad Ass Your Brand" by Pia Silva ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there. We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization. Community also comes into the chat, and so much more. Our guest... Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation. Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"! Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing. We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners! Jeff's book reco: "Creativity, Inc." by Ed Catmull Grace's book reco: "Building a Second Brain" by Tiago Forte ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his music on Spotify!**

The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event. Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO! Also, May King has a giggle you will never forget. Our guest... May King Tsang May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference. She does this by creating Live Social Media Content on your best performing platforms. She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business. May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer. And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too! May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his music on Spotify!**

Our guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully. Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things. So many ideas shared through her own experience for those who own their own business or are considering it. We also hear a bit about how they implemented a 4-day workweek! Our guest... Lindsey Bowshier Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers. Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible. Lindsey’s book reco’s: “Rocket Fuel” by Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino Wickman CliftonStrengths by Gallup ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify. Their book recos: - How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke - Conviction Marketing by Kelly Roach ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened. On this one... Rain Bennett Episode 101: "Turn Your Tragic Flaw into Your Super Power" Jen Cole Episode 105: "Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest" Julia Jornsay-Silverberg Episode 106: "Empowering Online Authenticity" Cass McMann Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)" We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

We are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests. Group 1 Angus Nelson Episode 90: "How to ask the right questions" Richard Porter Episode 108: "Connection through the Human Interaction of Events" Group 2 Dan Gingiss Episode 96: "Develop Influence Through Shareable Content" ...And back to 2019 he was on Ep. 44: "Customer Experience IS Marketing" Elisa Camahort-Page Episode 95: "How to Engage Positively with Press/Media" We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-) Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard). This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way… Our guests... Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons). Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel. Craig's book reco: "It’s Not About How Good You Are, It’s About How Good You Want to Be" by Paul Arden Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG. As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved. Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?! Our guest... Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting. His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife. Mike's Book Recos: - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber - Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives. They are intertwined! We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement! You will be better for learning from JJS. Our guest... Julia Jornsay-Silverberg - #AntiHighlightReel creator, brand manager at Now Marketing Group, speaker, and dance party enthusiast; she helps people show up unapologetically. Julia is a social media enthusiast who loves to excite, inspire, and motivate people to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and Telesco Creative Group. As the 2018 recipient of the “Emerging Alumni Award,” granted by the University at Buffalo School of Management Alumni Association, Julia has more than 10 years of experience working in digital marketing, and is known for delivering powerful presentations that leave people feeling excited and empowered. Julia's Book Reco: Big Magic by Elizabeth Gilbert on Audible – listen to it vs reading it, per Julia! If you are interested in hearing more about Now Marketing Group's Social Media Week Lima, head to the event website. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 106 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer. Our guest... Greteman Group and co-owner of X-Stand Standing Desk Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world. Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies! ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think! Our guest... Uscreen “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform. When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family. Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich"). Optimal Confusion Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking! Events Progress We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI. Awe & Wonder You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people. Our guest? Do you know me? Let's connect! Here's my latest bio... Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing. Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN. Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience" ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! THIS show was edited by Megan:)**

Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :) We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content? Amy gives us some really solid tactics and strategies we can put to work right away! Our guest... Amy Knightley - Founder & Chief Strategist @ Savvy Mudder Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels. Amy's book reco: great on the job by Jodi Glickman ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Turn that obstacle into an opportunity. He gives us a deal on his OWN book as well - you gotta listen all the way through for that! Our guest... Rain Bennett Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time. Rain's book recos: The War of Art by Steven Pressfield We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real. She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one. "I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else." We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more. Are you listening to your audience? Your audience will tell you what content is and isn’t working! There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure. Our guest... Ann Handley As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary. Ann's book recos: The New Rules of Marketing and PR by David Meerman Scott Linchpin by Seth Godin We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself. It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring! We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you. Our guest... Mel Kittle Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement. Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence. Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership. She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022. Mel's book reco: "Together" by Dr. Vivek Murthy We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode. Our guest... Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging. Chad's book recos: Storyworthy by Matthew Dicks Cumulative Advantage - Mark Schaefer’s (past MaM guest!) We have a new website coming SOON - MakingAMarketerPodcast.com (not quite live at time of publishing)! We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"? After a very interesting few weeks the lessons for this episode were not difficult to pull out! Being snowed-in taught me one... The never-give-up mentality of my QB / team taught me another... And, finally, after quite a few "new" adventures being kicked off in '22 - there was another... This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts. Megan's Blog - she's a writer too (blog post on this ep to come)! Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results! Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind. “A great customer experience strategy is the best way to get people talking about a brand.” Our guest... Dan Gingiss Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show. His book reco: Big Little Breakthroughs by Josh Linkner We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us! Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree. You'll be able to put this knowledge to work right away - whether you work with the press / media or not! Our guest... Elisa Camahort Page Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition. Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce. Elisa’s past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech. Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com. Elisa's course - genConnectU Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All Her book recos: Caste by Isabel Wilkerson The Empathy Edge by Maria Ross Radical Empathy by Dr. Terry Givens If you'd like to watch the video to see us do this live - here. We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves. And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way. SO much inspiration on this one! "What the mind believes, the body receives." Our guest... Candice Denise Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness. Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one’s well-being (mind, body and soul). She’s fueled by a passion to connect with, fuel and embrace one’s true self. Currently based in Maryland she’s a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated. Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info) Her book reco: Year of Yes by Shonda Rhimes The GLOW She-eo Community We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!) If you'd like to watch the video - we recorded this one LIVE. We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)! She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur. She is known as the "Tweeting Goddess," and you will absolutely understand WHY! The viral tweet she told us about is HERE. Our guest... Sam Kelly Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman. Her book reco: Little Book of Twitter Magic by Samantha Kelly Bonus: The Daily Reflections We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what? Our guest Dr. Allana Da Graca helps us get out of our heads on this one! Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime. Harvard Business Review article mentioned on the show. Our guest... Dr. Allana Da Graca Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible. Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more. Her book reco: Expert Secrets Power Your Profits by Susie Carder We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh. When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started. More than likely you'll listen to this episode more than once -- there's so much GOLD in this one! Our guest... Angus Nelson Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs. GIFT from Angus: "7 Questions to Change Your Life" His book reco: Expert Secrets by Russel Brunson His Instagram is a great place to follow / connect with him! We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish. Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:). Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen). Megan's Blog - she's a writer too! Book recos: Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book It’s Not Just Who You Know by Tommy Spaulding We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **