Make More Money without Selling Your Soul

In today’s episode, I’m thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her “Fresh Princess of Email” approach, Liz helps entrepreneurs simplify email marketing and make real money from their email lists—without feeling overwhelmed or stuck.We’ll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.If you’ve been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribers—and make more money while staying true to yourself.Here are the highlights:(3:37) Liz Wilcox's Background and Email Marketing Journey(5:58) Challenges and Misconceptions in Email Marketing(10:08) Frequency and Content of Newsletters(14:45) Overcoming Objections to Email Marketing(24:47) Growing and Monetizing Email ListsMore about Liz:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.Get Liz’s FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I don’t endorse anyone who I haven’t or wouldn’t work with myself. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I sit down with Michaela Thomas, clinical psychologist, best-selling author, and the host of Pause Purpose Play podcast, to discuss all things ADHD. Michaela is a seasoned expert in supporting female entrepreneurs to navigate the unique challenges of ADHD while balancing the demands of their busy businesses. She shares her own journey of recognising and managing ADHD as a business owner, along with how it shapes her work with clients. We talk openly about the realities of life with ADHD, from the relief and grief of diagnosis to practical ways of working with your brain rather than against it. Whether you're ADHD or not, you'll take away valuable insights on thriving in business while honouring your mental health.Here are the highlights:(2:10) Michaela's Journey in Business (3:37) Recognising and Understanding ADHD (6:12) Holding Space for Clients (8:28) Grief and Relief in ADHD Diagnosis (12:33) Impact of ADHD on Business (14:20) Self-Awareness and Support Systems (17:11) Burnout and Self-Care (33:17) Slowing Down and Sustainable Success Connect with Michaela:About Us - The Thomas Connection To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’ll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being.Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing what’s truly within your control. From balancing client expectations to managing anxiety, I share practical tips that can save your energy and mental health.Get ready for some insights that you can apply today to protect your peace while still delivering excellent results for your clients.Here are the highlights:(2:39) Understanding the Role of a Coach (3:32) Personal Experience with Anxiety and ADHD (7:13) Setting Boundaries and Managing Client Expectations (10:10) Handling Client Discomfort and Maintaining Composure (16:38) The Importance of Boundaries and Breaks To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmap—my ultimate guide to scaling your business with ease. If you’ve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! I’m breaking down the final steps to simplify and scale your business without losing your sanity—or your weekends.We’ll talk about creating a standout group program that does the heavy lifting, understanding your data (yep, it’s a game-changer), and building a lean, mean team that works like clockwork. If you’re ready to move beyond the chaos and want a strategy that feels effortless and sustainable, grab the roadmap from the show notes, and let’s make scaling fun again. Here are the highlights:(2:21) Journey to Multi-Six Figure Threshold (4:41) Cherry on Top: Brand Positioning (12:37) Scaling and Streamlining Operations (16:31) Auditing and Improving Business Processes (18:25) Client Case Studies and Success Stories (20:43) Final Thoughts and Next Steps Get the Cushy CEO Roadmap HERETo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this one’s for you. We’re continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on top—where you refine your offer, master your strengths, and attract more of your ideal clients.It’s easy to get distracted by new tactics, but real growth comes from tweaking and optimising what you already have. I’ll share how to analyse your data, understand where your sales are coming from, and identify the right areas to scale, so you can keep moving towards those big revenue goals. Here are the highlights:(4:01) Challenges in Scaling and Distractions (10:08) Importance of Consistency and Data Analysis (15:07) Leveraging Existing Networks and Collaborations (16:41) Balancing Organic and Paid Growth Get the Cushy CEO Roadmap HERETo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this week’s episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless. Now, before you think, “But I don’t want seven figures,” stick with me. This roadmap isn’t just about the numbers—it’s about building a business that works for you. We’re starting with the “Cupcake” phase, where many entrepreneurs find themselves stuck in the cycle of chasing clients. I’ll share the common pitfalls and how to break free so you can create sustainable success.Here are the highlights:(2:39) The Cupcake Stage: Challenges and Solutions (6:10) Common Pitfalls in Online Business Models (12:27) Deciding on a Group Program (17:15) Practical Steps for Creating a Group Program (17:29) Conclusion and Next Steps To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, I’m bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and we’re diving deep into the Cushy CEO Roadmap.This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If you’re curious about how to simplify and streamline your path to becoming a Cushy CEO, this episode is for you.We’ll explore why this roadmap is crucial for avoiding the common pitfalls of complicating your business operations and how you can apply it to ensure smoother growth and scalability. Get ready to understand the phases of business growth through the Cushy CEO lens and how to navigate each stage effectively.Here are the highlights:(1:10) Creating a lead magnet for business growth. (3:06) Simplifying online business strategies for growth and profit. (6:59) Business growth phases. (10:35) How to scale a successful online business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked.This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business strategies and personal growth.Let's talk about why sometimes, the most crucial step in your growth is allowing yourself to be misunderstood or even disliked, and how this can ultimately lead to a more authentic and aligned business practice.This episode is for anyone who finds themselves moderating their actions or diluting their message for fear of disapproval.Join me as I share my journey and insights on staying true to yourself in a world that might not always understand your choices. Here are the highlights:(1:10) Courage to be disliked, masterpiece mindset, and people-pleasing tendencies. (5:23) Embracing authenticity and overcoming self-doubt in business growth. (9:31) Managing uncomfortable business tasks and setting boundaries. (14:30) Avoiding burnout. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we explore whether you’re putting enough effort into growing your marketing list—a fundamental yet sometimes neglected aspect of business. If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach. I'll share three telltale signs that you might not be focusing enough on list building, and offer insights on how to enhance your strategy. Whether you're new to list building or looking to refine your tactics, this episode is packed with practical advice to help you expand your reach and sustain your business growth. Here are the highlights:(1:47) Are you struggling with consistent sales?(3:41) List building for consistent sales. (7:40) Creating a freebie to attract new subscribers.(9:50) Creating a lead magnet for business growth. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, we're diving deep into how to effectively turn your social media followers into sales. I’ll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps. We'll explore the importance of defining the unique, valuable problem you solve and how to communicate this in a way that resonates deeply with your audience. Tune in to transform your social media strategy and start making sales with authenticity and ease.Here are the highlights:(1:10) Formula for effective social media sales. (4:40) Identifying and solving a specific, personalised problem for clients. (9:04) Marketing strategies for small businesses. (12:49) Creating a unique offer to stand out in an industry.To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth. While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities. Join me as I share personal experiences and insights from managing teams that ranged from just me to eight members, discussing the challenges and strategies for maintaining a productive team without losing sight of what drives your business. Tune in to learn how to ensure your team remains an asset, not a liability, in your growth journey.Here are the highlights:(1:10) The benefits and challenges of having a team for online entrepreneurs. (2:54) Managing a team, including the risks and challenges of hiring and leading others. (6:58) Leadership, vision, goals, and communication for business success. (12:16) Fostering a positive company culture. (17:01) Leadership qualities for small business success. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model. While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations. This episode is a candid exploration of how my high-ticket strategy began to feel more restrictive than liberating and the new methods I'm embracing to support my clients more effectively. Join me as I share the evolution of my business strategy, ensuring it aligns with both my goals and the needs of my clients, all while maintaining the integrity of my original vision.Here are the highlights:(4:57) Sales call conversion rates and client readiness.(9:24) Business growth and profit margins. (13:53) Challenges with offering multiple high-ticket offers.(18:49) Tiered program for business growth with personalised support. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected. As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer. I'll share actionable insights and personal experiences to help you tweak and evolve your offerings effectively. Whether you're struggling to see results or just looking for ways to improve, this episode will guide you through understanding the dynamic nature of online business offers and how to adapt for success.Here are the highlights:(2:46) Evolving online business strategies and overcoming obstacles to success. (5:00) Adapting your sales strategy based on feedback.(6:37) Giving yourself a realistic timeframe.(8:56) Evolving a signature offer to create a cushy business.To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, we delve into ADHD business hacks, building on my episode about “Is ADHD actually a superpower?”While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you.We'll explore strategies to harness these traits effectively, focusing on maintaining interest in long-term projects and finding sustainable rhythms.Join me for transformative insights that can help you navigate the dynamic intersection of ADHD and business.Here are the highlights:(1:10) Business hacks and personal experience with ADHD. (4:14) Overcoming boredom and maintaining consistency in your business. (10:32) Recognising and changing toxic habits. (14:12) Avoiding boredom in business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead. We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs. This episode is packed with actionable advice on making your business work smarter, not harder, so you can extend your impact without extending your hours.Here are the highlights:(1:10) Passive income vs. leverageable income in online business. (4:43) Choosing the best business model for online entrepreneurs. (9:42) Creating a group program to generate passive income.(11:49) Creating an offer that aligns with your brand.To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist. Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands. Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively. We’ll discuss how to turn your message into a movement and why now might be the perfect time to prioritise podcasting in your business strategy. Don't miss out on this game-changing conversation—it might just be the push you need to take your presence in the digital world to the next level.Here are the highlights:(6:20) Podcast guesting strategies and the importance of having a unique angle. (9:38) Podcasting for business growth. (15:48) How to get started and tips for success in podcasting. (21:19) Tips on repurposing content and building an audience. Connect with Natalie:https://nataliekoussa.com/Instagram: @nataliekoussa_To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, I’m sharing a controversial growth hack that isn’t flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business. Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenue—while maintaining personal health and energy—is what really contributes to lasting success. Join me as I discuss how integrating well-being with business growth isn't just possible, it's essential. Here are the highlights:(1:53) Self-care and well-being for online entrepreneurs. (2:55) Redefining success beyond financial metrics.(5:44) Growing a business with a focus on one-on-one coaching. (11:39) Prioritising quality over quantity in business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, we dive into why learning more isn't always the answer. After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space. Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not equal failure can dramatically streamline and enhance your business growth. Tune in to shift your mindset and simplify your path to success.Here are the highlights:(1:10) Business growth, marketing, and personal branding insights. (2:45) The importance of slowing down and focusing on the "boring stuff" to grow a business. (9:19) Mentorship, growth, and success in business. (12:56) Overcoming personal and professional challenges to achieve success. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients. This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers. Tune in to shift your content strategy from peer-focused to client-centered, and start making more meaningful connections.Here are the highlights:(1:10) The disconnect between industry-wide discussions and ideal client needs.(5:34) Creating effective content for clients. (7:43) Provide clarity in your content.(11:06) Prioritise your ideal client over entertaining peers.To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal. With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners. We dive into the essential aspects of branding, uncover common misconceptions, and discuss the transformative impact good branding can have on your business. If you're looking to stand out and show off your unique business confidently, this conversation is full of powerful insights. Tune in to learn how to harness the true power of branding and elevate your business to new heights!Here are the highlights:(4:33) The importance of branding. (10:01) Branding consistency and evolution.(13:25) Effective tips for rebranding. (17:35) The challenges of creating a memorable and authentic personal brand. (24:23) Branding, minimalism, and self-expression. Connect with Eva:instagram.com/evacoutodesignTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Join me in today’s episode as we explore how to maximise your growth and satisfaction in any coaching or group program environment.Whether you’re participating in a mastermind, running one, or engaging with a coach or mentor, understanding both perspectives is crucial.I’ll share insights from three years of running my own mastermind, the importance of creating safe, supportive spaces, and how clear communication enhances client experiences. We’ll also discuss the expectations and responsibilities on both sides to ensure everyone involved can thrive. Here are the highlights:(1:10) Creating safe spaces for clients in group programs. (5:16) Empowering clients in coaching/mentoring relationships. (9:16) The importance of honesty and vulnerability in coaching relationships. (11:22) Seeking guidance, not answers, in coaching/mentoring relationships. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, I'm diving deep into a common pitfall for seasoned business owners - overcomplicating sales funnels. I’m exploring why more isn't always better when it comes to creating passive revenue streams and scaling your business. Whether you're well into your entrepreneurial journey or just starting out, this episode will bring you invaluable insights on streamlining your strategies for better results. Get ready to rethink how simplicity can lead to your most profitable moves yet!Here are the highlights: (1:27) Creating too many funnels and offers(4:12) Prioritising business over ego (10:04) Creating a successful funnel and avoiding common mistakes(14:26) Clunky, complex funnels and offersTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today's episode, we're diving into why your online messaging might not be converting. We'll explore common pitfalls that many online business owners face and how to overcome them. I'll share insights from my experience helping hundreds of clients, offering you practical tips to enhance your messaging across platforms from social media to email marketing. Let’s learn to attract and convert your ideal clients with clarity and ease. Don't miss these game-changing strategies!Here are the highlights:(0:40) Messaging and conversion for online businesses. (3:51) Effective messaging tips for businesses. (9:41) Creating compelling messaging. (14:28) Differentiating yourself in a crowded market. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today's episode, we're taking a deep dive into the world of self-publishing and traditional book routes with guest expert Erin Chamberlain. With nearly two decades in the publishing industry, Erin brings a wealth of knowledge and inside tips on how to turn your book idea into a reality. We explore everything you need to know about navigating the publishing world, from deciding the right time and method to publish, to understanding the financial and creative investments involved. Whether you're a business owner looking to expand your influence, or simply curious about the book publishing process, this conversation provides valuable insights to help you make informed decisions. Here are the highlights:(3:40) Writing books, publishing, and time investment. (10:28) Self-publishing doubts and fears. (16:05) Writing a book to help grow your business. (19:55) Self-publishing vs traditional publishing. (30:42) When is the right time to write a book? Connect with Erin:www.erinchamberlain.comhttps://www.instagram.com/theselfpublishingmentor/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today's episode, I’ll be stepping away from business advice to share something deeply personal: my journey to getting married for the second time. This episode isn't about marketing or business growth. Instead, it's about the human experience behind the entrepreneur. From being a single mum and overcoming life's hurdles to finding love unexpectedly, I open up about the blend of joy and challenges that come with remarrying. This story isn't just mine; it's a reflection on change, acceptance, and the courage to embrace happiness when you find it. Let's dive into this personal chapter together, sharing the lessons learned and the beauty of finding love again.Here are the highlights:(1:50) Personal life, relationships, and parenthood.(5:51) Divorce, separation, and relationship dynamics. (7:07) Dating as a single mum, healing, and moving forward. (10:30) Second wedding planning and overcoming guilt. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, we're diving into the crucial world of cash flow. Ever felt like managing your business finances was a rollercoaster of stress? You're not alone. Today, we're breaking down the highs and lows of financial management, from the fears of falling into debt to the pressure of paying the team, and the extreme steps we sometimes take hoping for success. I'll be sharing some of my practical tips on creating a resilient cash flow that not only supports your business but also allows you to live your life to the fullest. Here are the highlights:(1:07) Burning out early in your business. (2:46) Financial stress and its effects on mental health. (4:38) Fear-driven business decisions. (5:41) Cushy business and cash flow for work-life balance. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly. I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, from the importance of direct communication to the insights gained from our launch experiments.If you're curious about the behind-the-scenes of launch strategies, the power of genuine conversation before rolling out an offer, and how fine-tuning your approach can attract the perfect cohort for your program, this episode is for you. Top of FormHere are the highlights:(4:21) Marketing strategies for a business coach. (7:34) Webinar optimisation and lead generation. (11:55) Validating an offer through webinar conversion rates. (15:06) Launching a business with data-driven decisions. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today’s episode, we're tackling the "sticky middle" phase many of us face after hitting the six-figure mark. It's that point where you've achieved a significant milestone but find yourself wondering, "What now?" I'll talk about the challenges and uncertainties that come with maintaining and scaling your business beyond six figures. We'll discuss the importance of communication, advocating for reasonable adjustments.I'll also share some insights on creating a roadmap tailored to your personal business needs, ensuring you're not just working hard but also working smart. Here are the highlights:(1:51) Scaling a business beyond six figures. (5:42) Mentorship and coaching for business growth. (10:41) Business growth and prioritisation. (14:48) Tapping into your business potential with a mentor. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Have you ever felt outpaced by the ever-changing social media landscape? Well, you're not alone. Today, we dive into how to measure real success on social media, beyond just chasing trends.We'll break down three crucial strategies to not just navigate but thrive on social media: generating demandconverting interest into sales retaining customer loyalty through your contentWhether Instagram is your playground or your battleground, this episode is packed with insights to help you approach your social media with strategy and intention, turning likes into meaningful business results.Here are the highlights:(1:17) Measuring success on Instagram through sales generation. (6:15) Measuring social media success through demand generation and retention. (10:36) Creating engaging content for social media. (15:06) Social media strategy for sales growth. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this week’s episode, I’m here to shed light on the power of numbers in scaling your business. We'll dive into how understanding your financials is key to forecasting, investing confidently, and ensuring long-term success, all without sacrificing what matters most to you. Whether you're just starting out or aiming for seven figures, join me as we explore the essential numbers that drive sustainable growth and make strategic decisions easier. Get ready to transform your online business with actionable insights and financial clarity. Here are the highlights:(3:31) Essential numbers for online business success. (7:53) Sales page optimisation and conversion rates. (11:36) Understanding business growth through data analysis.(15:17) Tracking data to grow a business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this week’s episode, we’ll explore the relevance of webinars and masterclasses in today's marketing landscape. We'll discuss the importance of finding what resonates with you and your business, debunk common myths, and dive into making masterclasses a powerful part of your strategy. Whether you're considering evergreen marketing or refining your current approach, this episode is packed with actionable insights to help you succeed. Tune in to discover how to leverage these tools for your business's growth.Here are the highlights:(1:34) The effectiveness of evergreen marketing vs. live launching. (6:47) Using masterclasses to generate sales in an evergreen business. (11:27) Creating high-ticket offers and overcoming fears. (15:37) Creating a successful evergreen business through free trainings. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this week’s episode, we're joined by Tamu Thomas, a transformational life coach and and former social worker, specialising in helping women achieve work-life harmony by aligning with their nervous system for holistic well-being.Tamu discusses her upcoming book, "Women Who Work Too Much: Break Free from Toxic Productivity and Find Your Joy," offering insights into overcoming systemic pressures and finding work-life harmony. She emphasises the importance of understanding systemic issues and adopting somatic coaching to establish healthy boundaries and self-trust. This conversation is a must-listen for anyone struggling with burnout, chronic stress, or seeking to liberate themselves from toxic productivity. Here are the highlights:(3:25) Burnout and its impact on women in a patriarchal society. (8:54) Gender bias and burnout in the workplace. (15:05) Burnout, perfectionism, and work-life balance. (21:48) Work-life balance and self-care for busy professionals.(25:53) The importance of setting a realistic income goal Connect with Tamu:Book website: https://www.womenwhoworktoomuch.co/International Amazon link: https://hayhs.com/wwwtm_pp_pb_azLive Three Sixty website: https://www.livethreesixty.com/Instagram: https://www.instagram.com/tamu.thomas/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Join me in this week’s episode, as we dive into why and how to make promises to your clients.We're looking at what works in marketing, how we've changed our approach to masterclasses, and why we've started offering guarantees to build trust. Learn how to draw in the right clients and stand by your offers with confidence.If you’re wanting to market your business authentically and successfully, then this episode is for you.Here are the highlights:(2:17) Launch strategy and marketing tactics. (6:35) Changing mindset towards making promises and guarantees in online business. (8:54) Creating a successful group program for unique clients. (13:36) Client success and program promises. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we're getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales. Ever heard "specificity sells"? Well, it's true, but there's a twist. I've seen so many people get tangled up in the jargon of their craft or drown their sales pitch in endless lists of features, losing their audience's interest fast. So, let's chat about flipping the script to focus on the real, life-changing impact of what you do, making sure your message hits home with the people who need to hear it most. Here are the highlights (02:17) Using specific language to connect with clients in a non-judgmental way (05:57) Sales page creation (07:37) Creating an effective sales pitch for a new program https://pollylavarello.com/better-than-the-rest-group-program

In today's episode, we delve into a topic close to my heart: creating effective group coaching programs.This is particularly important whether you’re already known for your expertise, or you’re exploring a new avenue in your business!Here are the highlights(01:56) Creating a successful group coaching program(05:57) Identifying ideal clients(11:28) Client attraction and communicationLinkshttp://www.pollylavarello.com/opt-in

In today’s episode, we're diving deep into the concept of creating a body of work for your business. Have you ever felt overwhelmed by the constant need to churn out new offers? I've been there, and I'm here to share how simplifying and refining your offers can not only declutter your mental space but also solidify your brand authority. We'll explore the importance of having a consistent and focused suite of offers that not only aligns with your brand but also makes marketing and content creation a breeze. If you're looking to reduce overwhelm, enhance your brand's authority, and create a sustainable business model, this episode is for you. Here are the highlights:(2:00) Marketing trends and creating fresh content. (4:02) Building brand authority and sales through consistency and patience. (7:20) The benefits of having a well-curated body of work for business growth. (8:49) Creating a body of work in coaching businesses. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this week’s episode, we'll be exploring how to shift from being fully booked in one-to-one services to a scalable one-to-many model. I'll share insights from my own experience transitioning from a Facebook Ads Manager to group coaching. You'll learn practical steps to validate your new business offering, leverage your existing network, and embrace scalable models like online courses or group programs. If you’re looking to grow your business without overworking, this episode is for you. Join me as we navigate the path to a more manageable and expansive business model.Here are the highlights:(1:57) Scaling a one-to-one coaching business through group coaching. (7:39) Transitioning from one-on-one coaching to group programs. (12:49) Validating an offer and creating a scalable group program. (20:02) Validating demand, optimising time, and scaling a business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Welcome to Episode 58, where we focus on the crucial steps for crafting a successful group program. I'm here today to share the top five mistakes you should avoid when building your group program, drawn from my experience and insights in the field. Whether you're just starting out or looking to refine your existing program, this episode is packed with essential guidance to help you navigate the challenges and maximise your program's impact and success.Here are the highlights: (2:22) Common mistakes in group programmes(6:34) Creating a scalable business with high-touch support(11:33) Ensuring a supportive and scalable coaching program(14:43) Creating accountability in group programs(20:10) Avoiding mistakes in group coaching programsTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today, we’ll discover how to infuse fun into your brand and learn three key reasons to embrace evergreen strategies for sustainable business growth. This episode is a must-listen for anyone eager to streamline their business for more freedom, impact, and joy. Let's dive in and transform your approach to business success!Here are the highlights:(0:28) Simplifying business for online entrepreneurs. (1:34) Creating a hybrid group program for busy professionals. (6:11) Combining live and on-demand content. (11:02) Creating a scalable and successful group coaching program. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

As we step into 2024, it's a perfect time for reflection and intention-setting, essential for personal growth and evolution. Today, I want to remind you of the power of reflection and setting intentions, not just at the new year but at any pivotal moment. I believe in the philosophy of 'slowing down to speed up,' and I encourage you, as entrepreneurs, to give yourselves permission to pause. This episode is about breaking the cycle of panic and mindless action that leads nowhere!   Here are the highlights (01:43) Slowing down to speed up in entrepreneurship (06:56) Intentionality in business growth (08:21) Simplifying online business strategies 

This week I'm excited to have Ali Mapletoft to talk about visual identity and the impact it can have on your brand. Ali is a coach, director, and multidisciplinary artist who has helped several women stand out visually and step out of their "Good girl" conditioning.Today we explore the power of visual representation and look at a few ways you can use it to shape your business and pivot.Here are the highlights: (04:18) We don’t want to be judged.(07:50) They will not remember you if you blend in.(11:28) Vision and vibes create value.(14:33) Your seal of distinction. (20:13) Where am I willing to find my edge? (23:18) Seeing is believing. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today's episode, we’re talking all about offer suites and their crucial role in your business’s growth. I’ll share my personal insights and the evolution of my own offer suite, and discuss how listening intently to client needs led to my realisation that a one-size-fits-all approach isn't always effective. Together, we’ll learn how to identify the needs of different client types and tailor your offerings to meet them effectively. Join me as I uncover the simplicity behind a well-structured offer suite.Here are the highlights:(1:26) Client journey and sales strategy. (2:53) Creating a mastermind program and lower-ticket offer for clients. (6:06) Improving sales call conversion rates through active listening. (8:11) Creating a signature offer and scaling a business. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

As we approach the holiday season, it's natural to slow down and reflect. In today’s episode, I'm here to show you how this downtime can actually benefit your business. With my three simple tips, you'll learn to plan ahead effectively, set and respect boundaries, and embrace genuine rest. Whether you're just starting out or are well-established, join me to discover how stepping back can lead to more creativity, inspiration, and ultimately, a more successful business.Here are the highlights:(1:32) Taking time off and avoiding burnout in business. (6:01) Planning ahead for work during holidays. (8:00) Setting boundaries in online business. (13:15) Automating business tasks for work-life balance. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Diving into the crucial decision of when to hire a creative director, this episode is a treasure trove of insights for business owners and marketers. Today, I’m guiding you through the journey of enhancing your brand with a creative leader. Whether you're mulling over a brand makeover, or aiming to revitalize your marketing, this episode brings the know-how. From my experience hiring a creative director to the significant impact it had on my business, prepare to uncover strategies and advice that could revolutionize your brand's narrative.Here are the highlights: (0:10) Hiring a creative director for online business growth(1:00) Personal branding and photo shoots(5:10) Brand photoshoots and authenticity(9:23) Personal growth and branding discomfort(13:42) Rebranding and business growthTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Welcome to this week’s very special episode, where we delve into the reasons behind business stagnation.Today, I’m joined by sales expert and business mentor Sara Dalrymple. Together, we'll dissect the common pitfalls that keep businesses stuck and reveal how to balance sales and systems for sustainable growth. Whether you're puzzled by inconsistent sales or struggling with overcomplicated systems, this episode is packed with insights to propel your business forward. Get ready for actionable strategies and transformative ideas to catalyze your success in 2024!Here are the highlights: (2:38) Selling and systems for long-term business growth(7:40) Balancing sales and systems in business(12:24) Building a sustainable, spacious business(17:43) Sustainability and growth through mastermind groups To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio Come mastermind with us! https://pollylavarello.com/mastermind-dayhttp://saradalrymple.co.uk/http://instagram.com/saleswithsara

Episode 50  In today’s episode I will be talking about how to turn your group programme evergreen. In this episode I want to highlight a key point: things don't have to be hard to be good.  Trusting in your approach can lead to a successful, manageable business. It's about believing in your method and wanting it enough.  Here are the highlights: (04:10) Creating a successful group coaching program (10:00) Community for business owners to support each other (14:34) Running a successful online program with coaching calls and support To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In today's episode, we’ll be unravelling the secret to creating ads that practically pay for themselves. If you're dreaming of a business that brings in consistent high-ticket clients, this one’s for you! I'll share my tried-and-true strategies from years of experience and over a million pounds in ad spend. We'll explore the power of  simple yet effective marketing, and how to make an irresistible offer that can transform your ad costs into an investment with returns. Here are the highlights:(2:27) Using ads to generate leads and sales with a specific focus on a funnel strategy. (6:59) Creating effective upsells for online businesses. (11:39) Creating a profitable low-ticket offer to complement high-ticket sales. (16:06) High-ticket offers, curriculum design, and evergreen programs. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Do you ever get CEO envy? Today, we're breaking down what it really takes to be the boss of your own biz.Forget the techy tools; we're talking mindset, time value, and game-changing systems. Get ready to scale without burnout. Tune in!Here are the highlights:(3:12) Entrepreneurship and business management. (7:43) Hiring for a business, prioritizing tasks, and delegating effectively. (12:41) Hiring, systems, and culture for a successful business. (17:12) Business growth strategies, including advertising and list building. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Whether  you’re already running ads, or you’re early on in your business journey…Then this episode is still for you!If there’s one area of your business that has a clear correlation with how many sales you're going to make, it's the size of your mailing list.Your mailing list has a vast impact on how much money you make.So, join me today as I bring you three organic and easy ways to grow your mailing list. Here are the highlights: (1:40) Growing a mailing list through organic means(5:03) Lead magnets for email marketing(8:42) Podcasts and social media stories(13:39) Content creation and social media engagementTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio Your FREE CEO tools: https://www.theoneacademy.co.uk/

Ever wondered what it's like to juggle a thriving business and family life? Spoiler: It's no walk in the park. Join me as I let you in on how my life outside of business shapes the business itself. Tune in to hear about my journey, discuss the chaos of daily routines, and share how setting boundaries saved me from burnout. Here are the highlights:(1:49) Parenting autistic and ADHD children with limited support. (4:15) Burnout, self-care, and work-life balance as an autistic entrepreneur. (8:40) The importance of maintaining a positive mindset for productivity.(10:56) Balancing business and parenting with additional needs. To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio