Udi Ledergor: Courage Over Clichés in Modern Marketing
Make It Happen Mondays - B2B Sales Talk with John Barrows · John Barrows
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Show Notes
Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today’s AI-drenched world of “best practices.”You’ll hear:
- Why courageous marketing requires risk, not just reach
- The 10-20% “crazy idea” budget every brand needs
- How sales and marketing can truly work together
- The real difference between vanity metrics and valuable growth
- How to craft a brand people feel, not just see
Whether you’re a marketer looking to break the mold or a seller tired of lead-gen lip service—this episode is for you.
Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!
Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/
Connect with John on IG: https://www.instagram.com/johnmbarrows/
Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1
Join John's Newsletter: https://www.jbarrows.com/newsletter
Connect with Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/
Get Udi's book Courageous Marketing: https://mybook.to/courageousmarketing
Check out Gong's Website: https://www.gong.io/