Make It Happen Mondays - B2B Sales Talk with John Barrows

Start by asking yourself: What am I good at? What do I love doing? And ultimately, what will I get paid for?In this episode, John is joined by Roderick Jefferson to have a real conversation about ambition, ego, and the true cost of success across our lives, relationships, and leadership. Together, they unpack the importance of slowing down, why constant hustle can come at a price, and the powerful lessons Roderick learned after experiencing a stroke.If you’re at the stage where you’re focused on building a legacy and discovering your deeper “why,” this episode will challenge and expand your perspective on what it really means to be successful.Want to equip yourself for success before it’s too late? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy work-life balance is a lieThe impact of taking a breakHow to use AI to your advantageUnderstanding ambition vs egoBuilding your own legacyRoderick Jefferson is an internationally recognized speaker, author, and thought leader who lives and breathes enablement. With more than 25 years of experience, he has held senior executive positions at companies such as Siebel, NetApp, Salesforce, Oracle, and others. He had delivered keynotes, guest lectures, webinars, and podcasts in fourteen countries at prominent events and conferences, sharing his vibrant and engaging insights with a worldwide audience. Roderick is an acknowledged thought leader in the enablement space and the author of Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™, an Amazon #1 New Release and best-selling book, and the Sales Enablement 3.0 Companion Workbook™, which guides organizations aiming to enhance their sales strategies through effective enablement practices.Connect with Roderick Jefferson:Website: https://www.roderickjefferson.com/ LinkedIn: https://www.linkedin.com/in/roderickjefferson/ Facebook: https://www.facebook.com/ThevoiceofRod/ Instagram: https://www.instagram.com/roderick_j_associates/?hl=en YouTube: https://www.youtube.com/channel/UCShK1i36e1AY1yVHHPh93wQ X: https://x.com/thevoiceofrod?lang=en Grab a copy of “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence” on Amazon: https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190903 John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://go.jbarrows.com/ Join John's Newsletter: https://www.jbarrows.com/newsletter

Most startups obsess over growth. Very few actually understand when scaling makes sense—and when it doesn’t.In this episode, John talks with Mark Roberge about the real science behind building and scaling a company. They unpack the myths around product-market fit, the ethical decision point every salesperson faces, and why revenue alone can be a dangerously misleading signal for founders.If you're building, selling, or leading a team, this conversation will challenge how you think about growth, customer value, and the future of sales in an AI-driven world.Ready to sharpen your sales skills and stay relevant in a rapidly changing market? Head over to www.jbarrows.com and keep learning how to Make It Happen.What You’ll LearnWhy revenue isn’t product-market fitThe ethical decision point in salesWhy retention beats new revenueThe role of a customer success matrixHow AI may reshape sales careersMark Roberge is the founding CRO of HubSpot, where he scaled revenue from zero to over $100M and helped take the company public. After leaving HubSpot, he joined the faculty at Harvard Business School and co-founded Stage 2 Capital, the first VC firm run and backed by go-to-market leaders. He’s also the author of The Science of Scaling, which introduces a data-driven framework to help founders decide when to scale, how fast to grow, and whether scaling makes sense at all.Connect with Mark Roberge:LinkedIn: https://www.linkedin.com/in/markrobergeInstagram: https://www.instagram.com/roberge_markX: https://x.com/markrobergeMark's Bestselling Books Amazon: https://www.amazon.com/stores/author/B00NSKE4WYJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

AI is changing sales. But trust still wins deals.In this episode of Make It Happen Mondays, John Barrows sits down with negotiation expert Tim Castle to break down what it actually takes to negotiate and close deals in today’s AI-driven sales environment.They dive into the real difference between influence and manipulation, why belief in what you sell matters more than ever, and how preparation, emotional awareness, and cultural nuance shape successful negotiations. Tim also explains how AI can help sales professionals prepare faster while reminding us that human connection and trust are still the ultimate advantage.If you're serious about improving how you sell, negotiate, and build trust with buyers in the AI era, this episode delivers practical insights you can apply right away.Want to sharpen your sales skills and stay ahead of the curve? Head over to www.jbarrows.com and start building the systems that help you close more deals.What You’ll LearnWhy belief in your product mattersInfluence vs manipulation in negotiationsHow top negotiators prepareUsing AI for better sales prepWhy trust still wins in salesTim Castle is a globally recognized negotiation expert ranked among the Top 30 Negotiation Professionals in the World (2025) by Global Gurus. He is an award-winning author of multiple bestsellers, including The Art of Negotiation and The Momentum Sales Model, and the founder of the Negotiation Edge Training Academy. Tim works with ambitious organizations that want to win negotiations with integrity, build influence, and create stronger buyer relationships in an increasingly AI-driven world.Connect with Tim Castle:Website: https://www.timjscastle.com/Facebook: https://www.facebook.com/TimJSCastleLinkedIn: https://www.linkedin.com/in/timcastle3/Instagram: https://www.instagram.com/timjscastle/X: https://x.com/TimJSCastleTikTok: tiktok.com/@timjscastleTim's Bestselling Books Amazon: https://www.amazon.com/stores/Tim-Castle/author/B07G6LF77C?John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

Artificial Intelligence is transforming sales faster than any technology shift we’ve seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped his approach to leadership, hiring, and sales discipline. The conversation dives deep into how AI is changing enterprise sales, go-to-market strategies, and the future of work.They explore why AI literacy is becoming a mandatory skill, how sales organizations are evolving, and why the gap between top performers and average sellers is about to grow dramatically.If you work in sales, leadership, or technology, this episode will challenge the way you think about productivity, hiring, and the role of AI in modern business.What You’ll Learn in This Episode• How Peter Grant went from the military to leading revenue at multiple unicorn companies• Why AI is the biggest disruption to sales since the internet• The evolving role of sales professionals in an AI-driven world• Why top performers are becoming even more effective with AI tools• The risks of relying too heavily on AI without critical thinking• How enterprise companies are adopting AI and measuring ROI• The importance of AI literacy for professionals in every industry• Why the future of work will reward curiosity, adaptability, and continuous learningAbout the GuestPeter Grant is the Chief Revenue Officer at You.com, an AI platform helping enterprises deploy generative AI solutions with measurable ROI. He has helped scale several high growth technology companies, including Salesforce and Siebel, and is known for building high-performing revenue teams in emerging technology markets. MIHM Peter GrantKey TakeawaysAI is accelerating the performance gap.Top performers who embrace AI will become dramatically more productive, while those who rely on outdated processes risk falling behind.AI literacy is becoming essential.Understanding how to effectively use AI tools will soon be a core skill across nearly every profession.Sales roles are evolving.The traditional sales process is changing as buyers gain access to more information and automation tools.Curiosity and adaptability matter more than ever.Professionals who continuously learn and experiment with AI will have a significant advantage.Resources MentionedYou.com – https://you.com/businessJohn Barrows Training – https://jbarrows.com

Stefan Feuerstein isn’t just an expert in delegation—he’s a humanitarian leader with a track record of real-world impact. In this powerful episode, Stefan joins John to unpack the simple but transformational delegation model from his book ABC Delegation.But this conversation goes far deeper than business. Stefan’s approach—Autonomy, Briefing, and Consent—was born not in a boardroom, but in the field. From leading 250 people in Honduras (the murder capital of the world) to supporting migrant children at the U.S. border, Stefan’s leadership method was forged under pressure in some of the world’s most difficult environments.Together, they break down the mindset shift needed to delegate effectively (especially for control-prone entrepreneurs), the practical framework for implementing ABC, and real examples of how it’s driving results for teams worldwide—from humanitarian missions to Fortune 500 companies.If you’ve ever said “I’ll just do it myself,” this episode will challenge you—and give you the tools to lead and let go.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Stefan on LinkedIn: https://www.linkedin.com/in/stefan-feuerstein-0b35a7117/Check out Stefan's Website: https://abcdelegation.com/

This episode is different.Devin Reed returns to the podcast—but this time, it’s not about content strategy, marketing tactics, or growth frameworks. It’s about something far more personal and far more relevant.After posting a powerful message about how “business as usual” feels disconnected from reality right now, Devin made a conscious decision to stop staying quiet. That post sparked this conversation.Together, John and Devin unpack what it means to:Speak up without becoming divisiveUse your platform responsiblyNavigate uncertainty without pretending everything is fineFind your voice when you’re not sure what to sayLead with integrity in emotionally charged timesThis is a raw, thoughtful discussion about privilege, responsibility, fear of backlash, and the tension between staying silent and standing for something. It’s not about politics. It’s about humanity. It’s about leadership.If you’ve been feeling the disconnect…If you’ve been unsure how to show up…If you’ve been wrestling with whether to speak or stay quiet…This conversation might help you find clarity—and maybe even a little courage.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Devin on LinkedIn: https://www.linkedin.com/in/devinreed/Check out Devin's Website: https://www.thereeder.co/

In this episode of Make It Happen Mondays, John sits down with Saif Khan, Regional VP of EMEA and APAC at Semrush, one of the top SaaS platforms helping digital marketers drive visibility, traffic, and growth. But this episode isn’t just about tools or tactics—it’s about the real human side of sales leadership.From growing up in a council estate in West London to building elite sales teams across two continents, Saif shares how a single ride-along with his uncle sparked his lifelong passion for sales. He breaks down how five years in retail taught him more about buyer psychology than any formal sales training ever could—and why emotional intelligence, not just methodology, is the real differentiator in today’s market.The conversation dives into:• How burnout creeps in even during “success”• Why Saif hit pause on his career for a solo journey through Southeast Asia• The coaching crisis in frontline management• The line between AI augmentation and AI dependency—and what it means for the future of leadership.Whether you’re an SDR, a VP, or somewhere in between, this episode is packed with real stories, fresh takes, and valuable lessons for anyone navigating the evolving world of modern sales.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Saif on LinkedIn: https://www.linkedin.com/in/saif-khan-cism/Check out Saif's Website Semrush: https://www.semrush.com/Check out these additional links for SemrushEmployment Opportunities: https://careers.semrush.com/jobs/Apple Podcast: https://podcasts.apple.com/es/podcast/technically-her/id1871241654?l=en-GBSpotify: https://open.spotify.com/show/7nBfeFVia9d7ClK7CVOBcV?si=9ef5467e40644435Instagram: https://www.instagram.com/semrush_life/#Youtube: https://www.youtube.com/@SemrushLifeLinkedIn: https://www.linkedin.com/company/semrush/posts/?feedView=allTikTok: http://tiktok.com/@semrushlife

In this episode, John sits down with Ashley Herd, a former General Counsel and HR executive turned founder of Manager Method — a movement and book that gives managers the real-world tools no one else teaches. She’s also a LinkedIn Learning instructor, podcast host, and a powerful advocate for human-first leadership.Ashley brings a sharp legal and HR background from brands like KFC and McKinsey, and shares how those experiences opened her eyes to a problem most companies ignore: we don’t train our managers.This conversation dives into:Why most managers are set up to failHer signature framework: Pause. Consider. Act.How to shift from micromanagement to trustThe three leadership styles: Tight Jeans, Sweatpants, and Cozy JoggersWhat KFC taught her about recognition and cultureHow to support employees during grief, loss, and hard timesIf you’re a frontline manager, a senior leader, or someone trying to improve your org’s leadership culture, this episode is packed with honest insight, practical frameworks, and real empathy for the people doing the hardest job in business: managing other people.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyherd/Check out Ashley's Website: https://www.managermethod.com/Get Ashley's Book "The Manager Method" Here: https://www.amazon.com/Manager-Method-Practical-Framework-Support/dp/B0F88XQ919/ref=sr_1_1?crid=3OXJB8FFOLV4P&dib=eyJ2IjoiMSJ9.gCPkw0XjqseVzVOGs73g3eB07oBsCIPccO7Bg_F6_pJUk_7hYRf_o4C7UEKTRNAKfZZubHS4muiYeQwrCl2bTruXHFHdVzSIcOgY2Ro0vyR55Lg6emhKDYAInm1NlGQq4aRtfUIBaphOf1El-r00xw.zVw99DEqK3s5Fks8X-BIFrh6_YByNw6CA-exZYjmUhw&dib_tag=se&keywords=ashley+herd&qid=1770643943&sprefix=Ashley+Herd%2Caps%2C142&sr=8-1

Amy Leneker is a recovering workaholic turned joy strategist—and her message couldn’t be more timely. In this episode, Amy joins John to share insights from her upcoming book Cheers to Monday, a science-backed guide to breaking the cycle of burnout and embracing joy as a leadership strategy.A former C-suite executive and advisor to Fortune 100 companies, Amy opens up about hitting rock bottom—not once, but twice—and what it taught her about stress, success, and what really matters. She introduces her “Un-Stressing Method”: See, Sort, Solve, Celebrate—a practical and empowering framework that helps leaders manage their own stress while reducing the stress they place on others.They also dive into concepts like the Stockdale Paradox, the difference between happiness and joy, and why emotional honesty is the new leadership superpower. This episode is packed with actionable tools, honest reflection, and a refreshing take on what it really means to thrive in today’s high-pressure world.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Amy on LinkedIn: https://www.linkedin.com/in/amylenekerCheck out Amy's Website: https://www.amyleneker.com/Connect with Amy on IG: https://www.instagram.com/amy.leneker/Get Amy's Book "Cheers to Monday" Here: https://www.amazon.com/Cheers-Monday-Surprisingly-Simple-Method/dp/1394388802Check out Amy's Podcast "Less Stress, More Joy" Here: https://podcasts.apple.com/us/podcast/less-stress-more-joy-with-amy-leneker/id1864772376

In this episode of Make It Happen Mondays, John Barrows sits down with Jake Stahl, a former top-tier sales trainer turned psychological strategist and the creator of NeuroStrategy™—a groundbreaking approach that merges psychology, instructional design, and neuroscience to transform how companies train, sell, and scale.As the founder and CEO of Orchestraight, Jake has reimagined the sales enablement process through a psychological lens, revealing what really drives human decision-making. In this conversation, he and John explore how sales reps can better connect, communicate, and build trust by understanding the subconscious factors that influence every deal.They dive into topics like neuro-linguistic programming, instructional design, and the science behind engagement, unpacking how these tools can elevate your entire sales process—from first touch to closed won.If you’re tired of generic tactics and want to understand the deeper why behind successful selling, this episode delivers insight, science, and practical frameworks to sharpen your edge.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Jake on LinkedIn: https://www.linkedin.com/in/jakestahl/Check out Jake's Website: https://orchestraight.com/Connect with Jake on IG: https://www.instagram.com/jakethemindmechanic/Get Jake's Book "Own the Room" Here: https://www.amazon.com/Own-Room-Communicate-Heard-Respected/dp/1968318259/Check out the Own the Room Podcast with Jake Stahl Here: https://podcasts.apple.com/us/podcast/own-the-room/id1800525151

Todd Caponi, bestselling author of The Transparency Sale and now The Transparent Negotiation, joins to talk about what sellers and leaders are still getting wrong about closing deals. He breaks down the four key levers every negotiation hinges on, and why transparency, when used right, is your strongest closing strategy.From reframing discounts as a payment for revenue predictability to exposing how fake deadlines and end-of-month pressure tactics actually kill pipeline momentum, Todd shares how to negotiate with integrity, speed, and trust. Plus, there are some hilarious history lessons along the way involving sweaters, cheeseburgers, and sales tactics from the 1800s that still (shockingly) show up in boardrooms today.Whether you’re a frontline seller tired of price-pushing or a CRO trying to build a high-trust revenue engine, this episode will give you modern, actionable negotiation strategies that actually work.Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Todd on LinkedIn: https://www.linkedin.com/in/toddcaponi/Check out Todd's Website: https://toddcaponi.com/Get Todd's Book "Four Levers Negotiating" Here: https://www.simonandschuster.com/books/Four-Levers-Negotiating/Todd-Caponi/9781637748404Visit the "Four Levers Negotiating" Website Here: https://toddcaponi.com/four-levers-negotiating/Check out Todd's Podcast "The Sales History Podcast" Here: https://saleshistory.buzzsprout.com/