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For Professionals: Lessons in Flexibility, Trust, and Founder Engagement

For Professionals: Lessons in Flexibility, Trust, and Founder Engagement

M&A Talk: #1 Podcast on Selling a Business

January 6, 202549m 3s

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Show Notes

Luke Smith, CEO and founder of Croud, a digital marketing agency with five global offices, discusses the unique nature of M&A deals. He shares Croud's M&A journey, detailing five acquisitions ranging from small data businesses to larger digital marketing firms. Luke highlights the importance of flexible deal structures and maintaining trust with founders. He advises sellers to value their businesses and time their sales strategically and stresses the significance of cultural fit in successful acquisitions.

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