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Bad Math - Undercapitalization || Riches in the Niches?
Season 1 · Episode 97

Bad Math - Undercapitalization || Riches in the Niches?

Lunch Hour Legal Marketing

December 27, 202332m 45s

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Show Notes

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? 

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Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you’re not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals. 

To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn’t all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice. 

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