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Show Notes
Most people are still treating AI like a tool. The real opportunity is treating it like an employee.
In this solo episode, Nik goes deep on how AI has evolved over the past few months and why the gap between people experimenting with it and people fully adopting it is about to get massive.
He breaks down:
- The difference between AI models and wrappers
- How tools like Claude and ChatGPT are becoming second brains
- Why learning to prompt with context is the new operating skill for marketers and operators
Nik also shares how he’s personally building and running AI agents, connecting them to emails, Slack, calendars, and call transcripts to automate daily workflows.
If you’re building a brand in 2026 and beyond, this episode is a blueprint for staying lean, fast, and culturally relevant in a world where everyone has access to the same tools.
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