Limited Supply
The unfiltered truth behind DTC. This podcast doesn’t play nice.
Nik Sharma
Show overview
Limited Supply has been publishing since 2022, and across the 4 years since has built a catalogue of 190 episodes, alongside 1 trailer or bonus episode. That works out to roughly 140 hours of audio in total. Releases follow a weekly cadence, with the show now in its 11th season.
Episodes typically run thirty-five to sixty minutes — most land between 36 min and 53 min — though episode length varies meaningfully from one episode to the next. Roughly 34% of episodes carry an explicit flag from the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 4 days ago, with 32 episodes already out so far this year. Published by Nik Sharma.
From the publisher
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Latest Episodes
View all 190 episodesS17 E7: The TV Playbook That Unlocked Jones Road's Meta Performance
S17 E6: Why Your Company's AI Chats Are a Total Mess (And How to Fix It)
S17 E5: Your Moat Already Expired (And Most Founders Don't Know It Yet)
S17 E4: Stop Building Landing Pages by Hand...Here's What's Next
How Brands Are Building Creator Armies Right Now (Live from Social Commerce Summit NYC)
S17 S2: The Creative Supply Chain Every Brand Needs (And Most Don't Have)
S17 E1: Founder Mode: Building a Second Brain to Supercharge Execution (Live from Ecom AI Summit)
S16 E13: Shopify's AI Revolution: What You Need to Know
S16 E12: The Anatomy of a High-Converting Listicle
S16 E11: How AI Is Revolutionizing Landing Pages
S16 E10: Practical AI for Brands
S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)
S16 E8: Your Retention Strategy Is Probably Broken
S16 E7: How Brands Are Winning on Reddit Right Now
S16 E6: The Funnel Strategy Driving Brands Right Now
S16 E5: What $100M E-Commerce Brands Know That The Others Don’t
S16 E4: 7 Strategies Behind Today’s Fastest Growing Brands
S16 E3: The Step by Step DTC Build Playbook
S16 E2: How to Break Through Your Next Growth Ceiling
S16 E1: The Real Launch Playbook for Founders
Most founders think launching a brand is about logos, packaging, and a Shopify theme. But the ACTUAL hard part? Figuring out why anyone should buy in the first place. In this solo episode, Nik breaks down the bootstrapped zero-to-one playbook for getting a brand off the ground without wasting money on the wrong agencies, bloated tech stacks, or unnecessary complexity. He walks through the real sequence that matters, starting with finding your wedge in a crowded category, then moving into website strategy, landing pages, tech stack, email and SMS, and more. Nik explains how to think about each part of the business in a lean, practical way so you can move faster, learn faster, and avoid expensive mistakes early. If you’re starting a brand from scratch - or trying to figure out why your early setup still feels messier and slower than it should - this episode is for you. --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma. --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma