Limited Supply
The unfiltered truth behind DTC. This podcast doesn’t play nice.
Nik Sharma
Show overview
Limited Supply has been publishing since 2022, and across the 4 years since has built a catalogue of 197 episodes, alongside 1 trailer or bonus episode. That works out to roughly 150 hours of audio in total. Releases follow a weekly cadence, with the show now in its 11th season.
Episodes typically run thirty-five to sixty minutes — most land between 36 min and 53 min — though episode length varies meaningfully from one episode to the next. Roughly 33% of episodes carry an explicit flag from the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed yesterday, with 39 episodes already out so far this year. Published by Nik Sharma.
From the publisher
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.