S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
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Show Notes
Are your ads converting? Is conversion rate a vanity metric? What’s the deal with split testing?
This week’s guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he’s even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.
Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it’s not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.
Plus, in the age of AI, are analytics ever going to go away? Dylan doesn’t think so.
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