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S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

Limited Supply

December 4, 202443m 22s

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Show Notes

BFCM broke RECORDS. 

No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. 

Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing?


Visit motionapp.com or watch a demo of Motion here


Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose


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