Limited Supply

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 01:03 - Intro 05:37 - Nik's experience with direct mail 08:07 - PostPilot performance analysis 02:36 - Costco and Kimberly-Clark just in time operations 05:32 - Native's just time inventory 07:50 - Costco 10:38 - Reselling on Amazon 14:22 - BulbHead 26:05 - Flextape 26:54 - ChatGPT 28:57 - Outro

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Follow Ty: LinkedIn: linkedin.com/in/ty-haney-a4b1561a Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Introduction 04:07 Normalizing Hard Things 05:14 High Stakes 06:13 The Shift To Female Fitness 09:02 Building The Uniform 13:11 Finding Joy In A Scrappy Startup 16:10 Baked In Excellence 19:54 Zigging When Others Zag 20:42 Budget Real Talk 23:17 Incentivizing Mobile Customers 28:11 The Online Sales Breakdown 33:22 Sticky Customers, Shifting Perspectives 35:27 The Paid Channel Flywheel 40:06 Three Strategies For Growth 45:53 Kudos From Moiz 46:28 How Quick Is Too Quick? 50:20 Slow And Steady As A Strategy 53:02 Shopping The AI Way 01:03:44 Building Superfans Through Apps 01:09:07 Helping CBD Not To Suck 01:14:00 Creating A Mobile Model For Ads

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz:

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:10 Affiliate World Conference 08:21 A Flurry Of Bankruptcies 08:40 That Last Knockout Punch 12:24 When Ego Takes Over 17:52 The Winc Business Model 20:12 Everyone Prefers Predictability 23:53 What Blew Moiz’ Mind 25:52 Back To Black 30:10 Why Gift Cards Keep Giving

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 03:57 What Would Moiz Do? 05:45 The Surprising Black Friday Email Win 08:56 Let’s Get Into The Stats 13:40 Now We Can Play Mariah Carey 17:29 SM Ad Spends In Numbers 23:01 Why An Early Black Friday Works For DTC Business 30:34 How Not To Harm Your Brand 35:38 How To Think About Send Times 48:16 How Facebook Thinks About Ads

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at: https://www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:57 When To Email Stripe 05:15 Why Nik Vets Customers 10:20 Do Your Due Diligence 14:14 Don’t Settle For Bottom Level Talent 14:38 The Right Way To Hire An Agency 18:03 When To Hire In Customer Service 22:25 The Power Of Influencer Marketing 27:58 Harry’s Subscription Service 32:21 The Worst Part About Subscriptions

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 06:07 What Makes Moiz Angry 09:48 Live Video For Your Shopofy Site 14:16 Going After SMS WIth Clavio 18:00 When Others Are Talking About You 19:09 3 Types of Social Proof To Hit 20:30 5 Questions To Optimize Your Landing Page 27:59 Influencer Marketing 28:52 The Right Way To Create Product Reviews 41:26 Liquid Death

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures. Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 0:00 Intro 01:08 The Twitter Musk Debate 05:10 Twitter’s Winners and Losers 10:13 Setting Fire To Your Own Fortune 12:23 The Trump Prediction 16:54 The Absolute Worst 19:01 Exposed 26:53 Yelp For Influencers 30:09 What Goes Down, Must Go Down? 33:11 How To Win The Game

Nik and Moiz get into some of the hard truths facing DTC business, In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:01 The 2 Hardest Things To Sell Online 05:04 Zero Cost Collabs 10:16 Know Your Why 14:51 Payment Tokens 17:03 How To Make $500K The Easy Way 24:18 The Devil Of ECommerce 30:42 UTMs and Understanding Your Audience 34:58 Facebook And The Election 42:19 The Zapier Question

When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis. Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store. He gets into why he looks for quality and caliber when it comes to investing in founders, why extraordinary people lead to breakthroughs, and why the CEO is ultimately responsible for everything. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Keith: LinkedIn: linkedin.com/in/keith Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 intro 05:52 Just Enough Risk 06:41 Keith Raboi’s Investment Thesis 11:50 10 X Breakthroughs Start With Great People 17:56 The CEO Role Broken Down 22:20 Those Middle Of The Night Epiphanies 30:41 Longtail Influencers 33:54 Lessons Learned 42:27 Always Looking For 10X Growth 51:08 The Quick Fire Round

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS. The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian. They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps 00:00 Intro 02:14 The Blind Leading The Blind 05:09 What People Forget About Insta 10:20 The $30 Million Dollar Question 17:58 2 Minutes On Instagram Vs TikTok 19:01 The Kardashians Get Into Vitamins 25:07 The Billion Dollar Worse Case Scenario 29:51 Jumping Into Aggregators 35:09 Zero Means Zero 46:07 Stop Chasing Losses

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Follow Harley: LinkedIn: linkedin.com/in/harleyf Twitter: twitter.com/harleyf Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality. Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Follow Harley: LinkedIn: linkedin.com/in/harleyf Twitter: twitter.com/harleyf Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 0:00 Intro 4:18 Harley's Lesson From Law School 8:32 The Antithesis of Entrepreneurship 12:25 Build a Business 16:21 The Cost of Failure 19:29 The Key to Shopify 35:30 Public Forum Feedback 44:42 The Risk of Over Complication 52:24 Opinionated Software 57:29 Shopify is a Bullet Train Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes. Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1. You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali 0:00 Intro 6:04 You're a 1 But You're Spending Like a 10 6:45 The Mop Mentality 7:42 Price Isn't Always The Metric 8:32 Not Everyone Is Going To Love You 9:00 Content That Creates Experiences 9:55 How Jolie Did It Differently 11:15 The Blur Factor 12:32 Nik's Sustainable Growth Tactics 18:50 Exploring Non Traditional Routes Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode. Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping. You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro 0:00 Cutting Edge Campaign Finance 01:58 Are You Out of Coconut And Vanilla? 4:10 From Facebook’s Biggest to Smallest Customer 10:54 Trading Down 15:06 Cashing In On The Stimulus Check 16:34 How Influencers Are Destroying Traditional DTC 32:52 Netflix’ Next Play: 37:52 The Inherent Racism of Consumer Shopping 44:49 The Illusion of a Free iPhone 50:18 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go. Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro: 0:00 What Companies Get Wrong About Repeat Purchase Rates: 3:33 Growth and Marketing Spend: 6:17 Getting Your P&L House in Order: 14:41 Hyper Tactical Retargeting: 24:45 Crushing It With Culture: 31:03 The Cease And Desist Story: 33:34 To Discount or Not? 38:55 What Coupon Code? 41:37 The Shout Out: 48:37 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode. How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Introduction: 0:00 Get A Question Answered With Nik And Moiz: 01:57 Let’s Talk Allbirds’ Numbers: 04:17 Three Things New Brands Need To Do: 17:22 Why Building in Public is Great For Business: 24:27 What Everyone’s Looking For: 24:59 The Quiet Launch: 29:58 Why Procurement is Like Your Indian Mom: 33:03 Why Nik Loves Moscot: 44:52 Why Moiz Loves Sanzo: 46:00 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever. Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Rate our podcast: https://ratethispodcast.com/limitedsupply Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro: (00:00) Apple DSP: (00:38) How Apple is thinking of Advertising: (06:40) P&G's influence in Soap Operas: (09:30) Infomercials and other channels brands should try: (09:56) Nik's case study on Allie Webb, president of Canopy: (14:09) Ben Horowitz's take on running a company during hard times: (19:03) Building businesses in a high regulated environment: (21:34) Thoughts of new business opportunities: (26:35) Brands Nik & Moiz love (and why they love them): (30:18) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: (00:00) - Intro (02:48) - Bankruptcies and DTC (07:00) - Nik’s Investment in House (10:29) - Managing Debt and Payment Terms (13:44) - Overvalued Startups (18:49) - How is Valuation Determined? (21:10) - Shopify’s investment in Klayvio (28:25) - Coming up Next Week / Outro Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics. Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro (00:00) How to Drum Up Cash (1:00) Shopify And Facebook Earnings (16:10) From iPhone to Shopify (23:01) Personalization Gold Standard (27:24) Has Insta Called it Wrong? (30:52) But TikTok Hasn’t (34:19) Biggest Benefit of Going Public (40:42) Outside Of The Box Marketing (45:05) Your Daily Metrics (51:34) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC. Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime. You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro (00:00) Nik’s Credit Card Take (01:17) The Sales Tax Black Hole (11:19) The Truth About Prime Pricing (18:19) Nik’s Life Lessons From Moiz (20:18) Is Jeff Bezos a Genius? (26:30) Snap Slow (26:56) The Biggest Waste of Money In The World (29:58) Personalized Help Desks (46:36) The Best Post Purchase Email (51:39) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list. You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast here: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Timestamps: Intro: 00:00 Grow NYC: 1:36 Nik’s Brand Latest: 11:11 Bootstrapping a Business: 29:52 Let’s Talk Prime:31:09 Diaper Talk: 32:27 The Prime/Shopify Collab: 44:41 Let’s Talk Stripe: 50:42 Don’t Hire a Branding Agency: 54:56 Why Moiz Hates Pringles: 56:17 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation. Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins. These DTC pros introduce their business models, how they scaled their brands, and sold one for $10,000,000, and why Kim Kardashian is the buyer persona you need. The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast here: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Timestamps: Introduction: 00:00 Horrible Customer Service: 05:27 Landing Page Inside Track: 15:27 The Birth of Sharma Brands 18:21 The Moiz Story 20:06 Creating a Safe Space for CEOs: 30:14 Pumping The Ad Dollars: 36:05 The Craziest Pitch Ever? 42:48 Classic Founder Mistake 51:50 The Common Theme Of Broken Businesses: 57:03 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com