Legal Talk Network - Law News and Legal Topics

How do institutions of higher education handle allegations of student-on-student sexual misconduct? Sean Flammer joins Rocky Dhir to talk through this legal process as outlined in his article in the March edition of the Texas Bar Journal. Sean explains how new Title IX regulations beginning in August 2020 have affected cross-examination requirements in misconduct hearings and what concerns around due process that have arisen in the wake of these changes. Sean offers insights on how the current system works and whether it effectively balances the needs and rights of complainants and respondents. Sean Flammer specializes in Title IX, student affairs disputes, employment issues, constitutional litigation, and general litigation. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve run into a problem that you can’t seem to solve in-house, it might be time to seek out an integration partner. Tressa Schultze and Catherine Stock talk with Laurence Colletti about the benefits of these partnerships and how they help lawyers streamline processes and develop efficient, profitable legal practices. Tressa Schultze leads product and integration strategy at MyCase. Catherine Stock is partnerships manager at InfoTrack US. Learn more about your ad choices. Visit megaphone.fm/adchoices

Following their keynote panel, Laurence Colletti sits down with Jazz Hampton, Erin Levine, Kimberly Bennett, and Jack Newton to hear their thoughts on the current state of technology in legal practice. They talk about dealing with fast-paced change, the pursuit of vision in the face of adversity, and engaging with technology to craft a better future. Jazz Hampton is CEO and general counsel at TurnSignl. Erin Levine is a certified family law specialist, owner of Levine Family Law Group, and founder of Hello Divorce. Kimberly Bennett is the Co-Founder of Fidu, a client experience platform. Jack Newton is the CEO and co-founder of Clio, a pioneer in cloud-based legal technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

On February 3, 2023, a Norfolk Southern freight train carrying hazardous materials derailed in East Palestine, Ohio starting a fire which spewed toxic fumes into the air, driving surrounding residents out of their homes. Since then, the U.S. Environmental Protection Agency issued a legally binding notice ordering Norfolk Southern to handle and pay for all necessary cleanup after this freight train derailment led to an intentional release of vinyl chloride. So what could be the long-term impact on residents? What about the air, soil, and water? And what needs to change in our laws to prevent another environmental disaster like this from happening again on our railroads? In this episode, host Craig Williams joins guest David Raack to discuss the train derailment in East Palestine, Ohio and the potential environmental legal issues that could stem from this disaster. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard? We released a new edition of our book! Our goal has always been to help lawyers better manage their firms. Now we have new strategies and stories to help in that journey. Today Jennifer sits down with co-authors of The Small Firm Roadmap Revisited, Aaron & Stephanie. They dive into the reframing they have done since writing the first edition and the major differences in our new book. Links from the episode: https://lawyerist.com/book/ If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it’s right for you. Thanks to Posh Virtual Receptionists, Clio, & Gavel for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

And Sidney Powell drew the judge she needed at the right time. It may tickle the search engine algorithms, but the phrase "quiet quitting" seems out of place among lawyers. A firm sued one of its former attorneys for "quiet quitting" on them and now she's hired Wigdor to countersue, which is about as loud as lawyers can get. Meanwhile, the Texas judge hearing the state bar's complaint against Sidney Powell was a tad too quiet with a sparse summary judgment order kicking the case citing confusion about exhibit numbering. Finally, Wikipedia tried to stand up for the Constitution... the federal government told it to sit down. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wouldn’t you love to know what jurors are thinking about your case? Focus groups provide valuable insights into case strategy and potential damages issues. They can also reveal issues you never considered or indicate where clarification or visuals might be needed to help the jury understand complex information. We’ll discuss the pros and cons of online and in-person focus groups, how to prep and present the case, and what you can learn from your results in Part One of our intro to focus groups for trial attorneys. Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve made a timely request for public governmental records but all you get are excuses. Under the law, you have to prove the delay is knowing and purposeful. How do you prove it and whom do you sue? Find out in our in-depth conversation about handling violations of your state’s Sunshine Laws. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hanging up a shingle takes more than a law degree. Today’s legal tech and software helps solo and small practices be more productive and organized than ever. “Good enough” isn’t good enough. Know what you need, and get it! Adriana runs through the tech foundation of a successful firm: from the computers to the office software to the case management software and add-ons that can streamline your practice and better serve your clients. Adriana names names, provides recommendations, and answers the questions she hears from clients regularly. This is the personal consultation you have wanted … for free! Got questions or ideas about solo and small practices? Drop us a line at [email protected] Topics: PC or Mac? Does it matter? Office management tools? Make sure everything integrates, from your accounting software (hint, most accountants use QuickBooks) to your PDF creation tools. Don’t be cheap! Case management tools and “add-ons” save time and organize your practice. And when it comes to labeling files, don’t be clever, be clear and concise. You have 256 characters to name a document, use them all so you can share work. Mentioned in This Episode: Microsoft Office 365 Google Workspace Adobe Acrobat Pro QuickBooks Clio Clio Integrations ABA Legal Technology Resource Center Mycase Rocket Matter CosmoLex Zolasuite Actionstep Centerbase Microsoft OneDrive Dropbox Loom.com Law Firm Autopilot Netdocuments Fastcase Casetext Textexpander.com TextexpanderforLawyers Vonage Nextiva Dialpad RingCentral Ruby Abby Connect Smith.ai Back Office Betties New Solo Back Episode Library A Listener’s Guide to the New Solo Back Catalog Learn more about your ad choices. Visit megaphone.fm/adchoices

Suffolk Law Professor Quinten Steenhuis discusses his team’s successful collaboration with legal aid orgs to use technology to scale help for the courtformsonline.org project and the potential to use tech to extend the reach of legal services. Learn more about your ad choices. Visit megaphone.fm/adchoices

Should reparations be given, and if so, who should get reparations and what form should they take? These are questions the U.S. has been pondering since General Sherman made the largely unanswered call for 40 acres and mule to be allotted to emancipated slaves during the Civil War. In this episode, hosts Maggie Mendenhall Casey and Jennifer Byrne are joined by the Mayor of the City of Evanston, Illinois, Daniel Biss, to discuss how Evanston has sought to implement the country’s first-of-its-kind reparations program, which seeks to distribute reparations to Black residents who were impacted by the city’s historical housing discrimination using revenue from cannabis taxation. Mayor Biss discusses the challenges the program has raised and how it may serve as a model for other U.S. cities looking to implement similar programs. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode’s discussion around the Community Table: Is hiring a temp I’ve already worked with previously a mistake? “It’s not personal,” it’s personnel. I need a body, even if s/he won’t stay with me. Is this reasonable? Sometimes, a contractor (even one you already know and know won’t stay with you) is the answer. Mr. Right vs. Mr. Right Now. How do you test the “seriousness” of a job candidate? Are you dealing with a real job candidate or just a person out fishing and wasting your time? Or is this 007 work from a competitor checking you out? Should I be overlapping an exiting employee with their replacement? Trying to squeeze out a bad employee while simultaneously onboarding a good employee – can this be done? And will keeping a less-than-perfect employee onboard, while offboarding and bringing in a new person, help? Learn more about your ad choices. Visit megaphone.fm/adchoices

Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up? Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case. As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers. Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages. Jeff gives listeners actionable tips on: [1:20] How Jeff decided to focus and narrow in on email marketing [4:10] Why Jeff's approach to email marketing is different and personalized [6:20] Defining 'generosity' and 'social proof' [9:00] How to balance being corporate and professional vs. relatable [12:30] How email marketing is different than a blog you'd put on a website [13:35] How to collect emails and bring them into an email sequence [14:40] What is an email welcome sequence [24:30] Email sequences you can run once a case has been closed [30:55] Jeff's book recommendation [38:00] One thing Jeff knows works when it comes to email marketing Resources mentioned in this episode: Obviously Awesome by April Dunford Connect with Jeff here: Instagram Twitter LinkedIn www.contentremedy.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessica Bednarz has spent much of her career representing people, researching access-to-justice issues and using that knowledge to try to find better ways to deliver legal services. That includes using what’s known as “design thinking” for developing client service programs. Learn more about your ad choices. Visit megaphone.fm/adchoices

With ChatGPT splashing across headlines pretty much everywhere, what’s left for us to know about this new and almost ridiculously hot tech? Dennis and Tom give their two cents on all the buzz that is ChatGPT, discussing thoughts on its many exciting and (possibly) concerning capabilities and its potential within the legal world. Later, have you ever felt like no one bothers to read your emails? The guys offer up their strategies for drafting quick, efficient, and attention-grabbing communications. As always, stay tuned for the parting shots, that one tip, website, or observation you can use the second the podcast ends. Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for answers to your most burning tech questions. Mentioned in This Episode: A Segment: ChatGPT: What Else is Left to Say? OpenAI B Segment: How To Draft Emails People will Read Parting Shots: Use Your iPad with Stream Deck to Run Teams Meetings Center for Law, Technology & Innovation 10 Best ChatGPT Examples, Prompts and Use Cases Learn more about your ad choices. Visit megaphone.fm/adchoices

Cyber attacks are almost entirely responsible for today’s data breaches, and, increasingly often, the details of these breaches are vague—leaving security experts with a growing list of questions. Sharon Nelson and John Simek talk with James Lee about the Identity Theft Resource Center’s latest Data Breach Report. They discuss current trends, the challenges of nebulous data breach notices, and what all organizations should be on the lookout for in the coming year. James E. Lee is Chief Operating Officer at the Identity Theft Resource Center. Learn more about your ad choices. Visit megaphone.fm/adchoices

This time on The Legal Toolkit, Jared forgoes his monologue to give more time to his conversation with Chris Stock. Tune in as this duo dig into criminal justice reform, ChatGPT’s future in legal and the world at large, legal tech business outlooks, Chris’s new venture as founder of a consulting firm, and more. Later, stick around for “Shit Australians Say” on the Rump Roast. You’ll learn what “fair dinkum” means and can decide for yourself whether our usage in the title was correct or just silly. Cheers! Chris Stock is CEO and founder of CGS Advisory. ----- Since we talked with notable Australian, Chris Stock, let's count down Australia's Greatest Hits! ----- Our opening track is Two Cigarettes by Major Label Interest. Our closing track is Scrappy by Famous Cats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you considered moving abroad full time? Have you wondered what it would take to make that a reality? Lawyerist Lab Coach Bernadette Harris moved herself and her business to Mexico and today she shares her journey with Stephanie. They discuss why, how, the challenges, and the surprising health benefits that came along with the decision. Links from the episode: Trust Bernadette If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, Clio, & Gavel for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does Corporate America stand today in terms of public perception, and how does this impact individual corporate clients? All persons, including corporations, are supposed to be equal before the law; however, individual jurors may have had experiences that lead them to harbor negative feelings towards companies - especially large corporations. Oftentimes, this bias can follow corporations into the courtroom. So what can companies do to combat anti-corporate bias in the jury pool? To explore this issue, two experienced commercial litigators, Mitch Edwards and Katherine Savage join the show to discuss what litigators and companies can do to combat anti-corporate bias in the courtroom. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's podcast, we discuss a North Dakota law firm sued its associates and won, seeking to clawback paychecks for failing to meet billing requirements during the pandemic. Wasn't there a program to protect employers from cutting salaries during the downturn, you might ask? There was! And the firm took gobs of it. Also, Clarence Thomas is likely getting a statue in his honor, because as they say in Unforgiven, "deserve's got nothing to do with it." Finally, the one simple trick to $100 million in billables that the Third Circuit doesn't want Jones Day to know about. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know when and why a public governmental meeting can close its doors to you? What recourse do you have to find out what they are discussing out of the public presence? Part Two of our continuing discussion on Sunshine Laws addresses the laws covering attending and recording meetings, redactions to meeting minutes, deleted text messages, and ways to get around roadblocks designed to keep you from obtaining the records you have a right to see. Learn more about your ad choices. Visit megaphone.fm/adchoices

Say you go on vacation and your condo reservation gets canceled just before you arrive, but you are promised a full refund. But after a gazillion texts, emails, and phone calls, you still don’t have your money. Now what? It happened to one of us and it turned out to be a great lesson in the basics of small claims court. You won’t want to miss this one….cuz when you try to cheat Amy Gunn, you get 4 highly-motivated attorneys coming after you. This means you, Randy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Some American patriotic myths are harmless; George Washington may have chopped down a cherry tree at some point in his life, but the popular story told to children where young George fesses up to the deed by saying “I cannot tell a lie” is made up from whole cloth. However, there are much more pernicious lies and misinformation circulated about our past as a country, and that misinformation is used for political ends. Princeton University historians Kevin M. Kruse and Julian E. Zelizer say they have been alarmed about this uptick in misinformation, censorship and rewriting of history. Having previously co-written Fault Lines: A History of the United States Since 1974, they decided to partner as editors of a book responding to this wave of false history. They commissioned a number of other prominent historians to contribute, and the result is Myth America: Historians Take On the Biggest Legends and Lies About Our Past. In this episode of the Modern Law Library, Kruse and Zelizer speak with the ABA Journal’s Lee Rawles about how their project began and what they see as the greatest challenges facing modern historians. They offer tips on how to evaluate claims about history as a non-historian. They also discuss one of the most pervasive myths in the legal community: the true importance of Federalist Paper No. 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can’t contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren’t you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi’s head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you’re asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News: A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors. Learn more about your ad choices. Visit megaphone.fm/adchoices

To settle or not to settle, often a question. Our guest, Jim Anderson, is a well-known Workers’ Comp attorney and a leader in the field in Mississippi. His input about “settlements” are respected, and he has led the field in helping both sides reach a solution. The best claim is a closed claim. Is it sometimes better to simply settle a case fairly, to reach an accord, than let it linger and get worse. When a significant injury is involved, going before a judge can be risky. Seeking a settlement that is fair can be a better solution. But how are settlement values calculated? This is the complicated part. Best case, worst case, and the fair target range. At what point do you make an offer? Every case is different, and there is no “standard.” By talking with each other, maybe we can understand what the worker needs and what the company is responsible for. This is Workers’ Comp, not tort cases. There is no “pain and suffering” as in a civil case, but that can be hard for workers to understand. And with older workers injured on the job, Medicare eligibility adds a whole new twist. It’s a major factor easily overlooked. A settlement isn’t always just between the insured and the worker, there are other parties to think about. This is an eye-opening episode full of insights into the fine art of settlements. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this SideBar episode, California Assemblymember, Buffy Wicks discusses the power of state legislatures to protect fundamental constitutional rights and the importance of diverse representation. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business? Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth. Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work for clients of the firm. He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans, along with succession plans to help companies continue for future generations. Mitch gives listeners actionable tips on: [1:25] The role systems play in marketing [3:45] Why not having systems can damage your reputation [5:20] Examples of systems you can create within your firm [10:45] The elements of email marketing [15:50] The basics when it comes to setting up automations and systems [20:15] Mitch’s book review [23:30] How to set up an email funnel campaign [31:30] One thing Mitch knows works when it comes to marketing and automation Resources mentioned in this episode: The Referral of a Lifetime by Tim Templeton Connect with Mitch here: Instagram Twitter LinkedIn Facebook https://beinhakerlaw.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This year, we have created a new Environmental Law series on Lawyer 2 Lawyer, where we will cover cradle to grave treatment of chemicals and our laws on environmental biology. In this episode, host Craig Williams joins LeRoy (Lee) C. Paddock, former associate dean for environmental law studies at George Washington University Law School, as they discuss the Pollution Prevention Act, the Clean Water Act, & the Clean Air Act, their intended impact on our environment, and a look ahead to future legislation. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Young Lawyer Rising, host Montana Funk is joined by law firm owner and adjunct professor, Karen Lapekas, to discuss the ins and outs of pro bono work. The two cover a wide range of topics, including: What is Pro Bono? Why Does it Matter? When to Take a Case? How to Get Involved? Pro Bono Burnout, Benefits of Pro Bono Work, and Common Misconceptions. Don't miss this great episode! By Karen Lapekas 5 (Good) Reasons Not to Do Pro Bono Work Additional Resources Stepping Up to Your 50 Hours Get Out There and Provide Pro Bono Develop Your Legal Skills by Supporting Disaster Survivors Participate in Meaningful Pro Bono from Your Home: ABA Free Legal Answers ABA Standing Committee on Pro Bono and Public Service ABA Young Lawyers Division Learn more about your ad choices. Visit megaphone.fm/adchoices

Is ChatGPT ready to pass the bar? Maybe not quite, but it’s learning rapidly and might just become a tool lawyers use on a daily basis in the future. Sharon and Jim are joined by Julie Bays to find out ChatGPT’s current capabilities in answering questions about legal practice and the law. Listen in to find out what ChatGPT has to say about access to justice, legal ethics, growing your law firm, and more. Julie A. Bays is the practice management advisor of the Oklahoma Bar Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

It sounds obvious, but it may need to be stated: your law firm needs a website. Today Stephanie talks with our own Legal Tech Advisor Zack Glaser about the importance of your online presence. He gives advice on how to set goals with clear CTAs, nurture leads, and offers suggestions to get started with your content marketing strategy. Links from the episode: Best Law Firm Websites If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it’s right for you. Thanks to Posh Virtual Receptionists, Clio, & Gavel for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

James Barbieri from independent adjusting company Claims Advantage discusses the complexity of handling negligent security claims. Learn more about your ad choices. Visit megaphone.fm/adchoices

On the latest episode of Thinking Like A Lawyer, Kathryn and Chris ponder the need for a rule against Confederate flagsin courtrooms in the UNITED STATES OF AMERICA the year of our Lord 2023. Speaking of bold stances on things that should be obvious, the American Bar Association would really like a Supreme Court ethics rule, but we know that's not happening. Plus if you want your full bonus this year at Perkins Coie, you're going to have to bill more hours. Which is a crappy move, but still better than the layoffs slow-moving through Biglaw. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest and longest-running legal technology shows in the country, the ABA Techshow, is right around the corner. From March 1 to 4, thousands of lawyers, legal professionals and vendors will descend upon Chicago to talk about technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Texas Two-Step isn’t just a country music line dance. It’s a controversial legal maneuver a company can use to avoid exposure to potential legal claims, and it could derail your case. We’ll examine the potential impact of bankruptcy on litigation and explain why you should always discuss bankruptcy with your client, how to seek relief if an insurance company claims financial insolvency, and offer clarification on judicial estoppel. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s one thing both sides can agree upon...government transparency is a good thing. But getting access to government information isn’t easy. In Part One of our in-depth discussion on Sunshine Laws, Attorneys Mark Pedroli and Joseph Martineau explain the basics of Sunshine Law and Freedom of Information Act requests and why they should be part of your discovery if your case involves a government entity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Experts discuss how plain language can help courts expand access to the courts on the latest episode of LSC's “Talk Justice” podcast, released today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Jill Francisco is joined by NEW Paralegal Voice cohost (and a longtime friend of the podcast) Tony Sipp. Together, they kick off the new year with a rundown of upcoming events and news in the paralegal profession. NALA Conference and Expo, July 12, in Boston. New continuing education requirements are coming. Are you ready? NALA’s six-part series on real estate education, coming soon (and why you need this) Black History Month and how diversity and inclusion makes you better and helps you support your firm. We’ll also take a look at the current state of paralegal work with the NALA jobs report. How has the profession changed in recent years? You’d be surprised at how technology affects the tasks we all do and why it’s so important to stay current. You never know when you’ll be asked to step up to something new. The paralegal profession is never dull. Mentioned in This Episode: Los Angeles Paralegal Association NALA American Heart Association 2023 NALA Conference and Expo NCCA PSI Exams NALA Job Analysis Survey Advanced Certified Paralegal Exam NALA Webinars Black History Month Embracing Diversity Through Inclusion: Round Table Learn more about your ad choices. Visit megaphone.fm/adchoices

What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results. Gert gives listeners actionable tips on: [1:30] How the digital marketing industry has evolved over the last 20 years [3:05] How user behavior has changed over time [6:50] How to make content more 'search-friendly' [9:30] The importance of content structure and design [13:35] ​​How to look at SEO from a conversion perspective [19:40] How to leverage your competitor's rankings and use it towards your benefit [24:10] The two types of SEO and how to use them [29:35] Leveraging change as your industry and the market changes [31:30] Gert's book recommendation [36:25] One SEO tip that works every time Resources mentioned in this episode: Work Less, Make More by James Schramko Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guests, Erik and Elliot, will be joining Christopher on our upcoming Community Table live Q&A on February 16, 2023 to discuss all things marketing. Sign up here (it's free) to join us so you can get your questions answered! ----- Acquisition, from cold lead to paying client, is the important stuff. Marketing is one of three pillars of a successful firm: finding and signing new clients. Guests Erik and Elliot Alicea, co-founders of Empirical360 legal marketing, have a passionate focus on law firm marketing built on ROI, return on investment. Get real bang for your marketing buck. Automation may not be your best bet when it comes to generating cold leads. The process differs from referrals, you need to be personal. People only look for a new lawyer when they are in trouble, so be compassionate, be human. Reach out. And by all means, answer the phone. Learn to measure the return on your marketing dollar. There should be accountability and measurable results. Know what it’s costing you to land every new client. How do you know if you got your money’s worth? And when you get a lead, hey, that’s not the end. Get the contract signed, that’s work. (Plus, if you had only ONE channel for marketing your firm, which would it be? Can you guess the answer?) Learn more about your ad choices. Visit megaphone.fm/adchoices

DeMario Thornton welcomes Professor Deleso A. Alford to discuss her work at the intersection of legal and medical education, where her scholarship helps students gain a broader understanding of how race, gender, and classism have shaped these two fields of study. Professor Alford shares highlights from her studies of Henrietta Lacks, critical race theory, cultural competency, and other histories (or HER stories) of black women and their experiences in our healthcare systems. Professor Deleso A. Alford is the Rachel Emanuel Endowed Professor at Southern University Law Center. Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of the unique challenges women face in their careers may actually stem from differences in the ways men and women communicate in the workplace. Molly Ranns and JoAnn Hathaway talk with bestselling author and executive coach Dr. Lois Frankel about strategies that help women communicate with impact, avoid common pitfalls, and advance in their career. Check out Dr. Frankel’s audiobook: Nice Girls Don't Speak Up or Stand Out: How to Make Your Voice Heard, Your Point Known, and Your Presence Felt Dr. Lois P. Frankel, President of Corporate Coaching International, is a bestselling author, executive coach, and an internationally-recognized expert in the field of leadership development for women. Learn more about your ad choices. Visit megaphone.fm/adchoices

In fall 1982, seven people in the Chicagoland area died after taking cyanide-laced Tylenol capsules, and no one knew why or who might be next. Law enforcement quickly determined that the poisoned bottles had been placed on store shelves to kill unsuspecting customers. But who would commit such a heinous act? What was their motive? Those questions would elude investigators for decades, making this one of the U.S.' most notorious unsolved cases. Award-winning investigative reporters Stacy St. Clair and Christy Gutowski of the Chicago Tribune have uncovered new and critical clues in the case and have detailed their findings in their new true crime podcast, "Unsealed: The Tylenol Murders." In this episode of CBA’s @theBar, they join hosts Trisha Rich and Maggie Mendenhall Casey to discuss what they uncovered and what the future may hold for the investigation. In addition to this episode, we encourage you to listen to the Chicago Tribune’s full podcast series discussing the case which is available on a variety of platforms available at the following link: Home - Tylenol Murders 40th Anniversary (chicagotylenolmurders.com). Learn more about your ad choices. Visit megaphone.fm/adchoices

Information governance, or IG, is the new term (and then some) for records management—now encompassing the entire life cycle of information from creation to disposition. Dennis and Tom talk lawyers through the basics of an effective IG framework and the need for us to understand up-to-date best practices and legal obligations for data privacy, security, litigation readiness, and, eventually, disposal of information. The guys also discuss AI developments in IG and its potential within future systems. Later, how would you like to have Dennis and Tom’s answer to any and every collaboration question you could think of? The guys discuss the possibility of developing a GPT3 chatbot fluent in The Lawyer's Guide to Collaboration Tools and Technologies: Smart Ways to Work Together. As always, stay tuned for the parting shots, that one tip, website, or observation you can use the second the podcast ends. Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for answers to your most burning tech questions. Mentioned in This Episode: A Segment: Contoural Webinars MER Sapient ACEDs B Segment: Creating a ChatGPT Chatbot out of our book Pick a Book to Talk to Parting Shots: Vacay Learn more about your ad choices. Visit megaphone.fm/adchoices

No one said hiring and keeping a strong team was easy, but it’s definitely possible. Sara interviews Lawyerist Lab member, Chong Ye, about the success he’s found in hiring great people and building a strong team, even in a down market. Links from the episode: Pre-order our new book! For Better or for Work Thanks to Posh Virtual Receptionists, Clio, & Gavel for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Also, let's talk about Biglaw and cancel culture. How much continuing power should a judge have over the lives of defendants who plead guilty? A judge recently forced a woman to withdraw and apologize for statements diverting blame for an incident that she'd admitted to in court. A January 6th defendant is in hot water for the same thing. Prosecutors use overcharging and the ordeal of trial to leverage defendants into pleading guilty but a guilty plea has to mean something, doesn't it? Also, we discuss whether Biglaw has a cancel culture problem (it doesn't) and Judge Ho's case research (it's bad). Learn more about your ad choices. Visit megaphone.fm/adchoices

Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of unbearable (but SEO-optimized!) legal content. We’re not sure who carries eggs in baskets anymore, but we’re all familiar with the classic idiom. And, it applies to your marketing mix as well. Gyi and Conrad evaluate each of the major marketing channels, weighing cost and time-to-success to help you think through how to build a own well-rounded (egg-shaped?) and effective marketing portfolio. Then the guys respond to a listener question: Has compelling, useful content died in Legal? Lawyers are supposed to be good writers, right? So, how come so much of their marketing content is just plain awful? It seems that we all stopped creating content that an actual person would find useful in favor of serving our SEO god, Google. Remember, the client journey doesn’t end when they click your link. You still have to convince them to actually hire you. Hold fast, don’t give up; you can still create good content and win the SEO wars. The News: Gyi talks Google Business Profiles on Legal Talk Network's New Solo podcast Google's latest approach to ChatGPT content Lawyerist’s "Best Law Firm Websites" contest ABA Tech Show: Register now! Learn more about your ad choices. Visit megaphone.fm/adchoices

Rule 8.4 of the Model Rules of Professional Conduct, dealing with Misconduct, is subtitled with the phrase “Maintaining the Integrity of the Profession”. When attorneys engage in unethical behavior, it is believed that their actions harm the industry. As such, disciplinary procedures are a key feature to maintaining the legitimacy of not only the profession, but the legal system as a whole. Usually, attorney disciplinary matters don’t enter the broader public discourse, but, in the wake of the 2020 presidential election, we have seen an increase in high-profile attorney disciplinary matters. Attorneys like Rudy Giuliani and John Charles Eastman, and the disciplinary charges brought against them in DC and California respectively, have been featured prominently in the news of late, and so it’s time we turn our attention to the issue of attorney misconduct and discipline. In this episode, host Craig Williams joins guest Leslie C. Levin, professor of law at University of Connecticut School of Law to take an overall look at prominent attorneys who have come under fire for their violation of the rule of law, measures taken to regulate attorney's actions, and the consequences that could stem from their actions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mediators are supposed to be unbiased but that’s not always the case. What should you do if your mediator appears to be favoring the other side or acts inappropriately? We’ve got some great stories about what happened to us, so listen in and learn what to do if/when you find yourself in a messy mediation, including when to walk and how to prep your client for that possibility. Learn more about your ad choices. Visit megaphone.fm/adchoices

You know depos and trial testimony will be different experiences, but does your client? Are they expecting something straight out of a legal drama TV series when they take the stand? Today’s encore episode offers tips on helping your client stay calm, cool, and collected on the stand and ways they can project the best version of themselves and their story in the courtroom. Learn more about your ad choices. Visit megaphone.fm/adchoices