Sales Principles of Press Release Work to Sell Land (CFFL 0212)

Sales Principles of Press Release Work to Sell Land Jack Butala: Sales Principles of Press Release Work to Sell Land. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening. Jack Butala: Jack Butala from Land Academy. Welcome to our Cash Flow From Land Show. In this episode Jill and I talk about sales principles and press releases and how they work the same way to sell land. Let's take a question posted by one of our members on successplant.com, our free online community. Jill DeWit: Cool. Dee says, "I'm reading an article on Bigger Pockets about how marketing a property that you don't currently own in your name is considered brokering a real estate, and if you don't have a real estate license you can a fine and a misdemeanor on your record. Thoughts." Oh good question, good question. Jack? Jack Butala: I’m not an attorney. Jill DeWit: Take it away. Jack Butala: I think that’s a bunch of malarkey. Jill DeWit: I think so too. Jack Butala: What he’s referring to is optioning property. We talk about it all the time. Our members do it all the time. I do it all the time. You get a signed agreement. That’s what’s missing here. You get consent from the seller to say, “Yes, you can market my property if it’s not on my behalf.” You’re not representing … Here’s the thing about real estate agents, it’s representation. If you want to represent other people in their real estate transactions get a real estate license. If you want to represent yourself, or your immediate family, or an investor, a private investor you don’t need a license. It’s very common … In Bigger Pockets he mentioned Bigger Pockets … Bigger Pockets is a platform for very new people that want to learn more about real estate. Plus, agents love to make stuff up like this. I’m sure a broker or an agent wrote this. Jill DeWit: That’s funny. I know, like a little scare tactic. I’ve seen that. It’s hilarious. Jack Butala: Yeah. That’s what it is. Well said; it’s a scare tactic. Jill DeWit: You know what my first thoughts are? I want to make a phony website that says, “I can give you an online license today. You just fill this out and pay me 50 bucks and you can do it.” You know I mean? Jack Butala: Yeah. Jill DeWit: There’s so much phony stuff going out there. You don’t need that. Jack Butala: It’s just bad advice. Jill DeWit: Totally. Jack Butala: The right way to do it is to talk to the seller and say this, “Look, your price is not exactly” … This is the reason that we option property, because they didn’t accept our offer, but it’s a good piece of property. Let’s use a 40 acre property as an example. If we offered $4000 and the seller says, “You know what; I can’t sell it to you for 4. I’ll sell it to you for 6.” We all know it’s worth 8, but 6 is just a little tough to swallow, and we don’t want to outlay the cash. We say, “Look, I’ll option it. I own a ton of property. I’ve got a million buyers. I have a marketing machine in place. I’m going to option the property with you.” Sometimes you pay them 50 bucks, sometimes not. They sign a little agreement that says they are allowing you to … What you’re doing is you’re optioning to buy the property, and you happen to exercise that option when you find a seller. Are you marketing the property on behalf of the owner? No. You’re marketing it on behalf of yourself. You exercise the option; you buy it and immediately re-sell it. If you are an attorney and you can find something really wrong with this, or if there’s some state that really specifically says you can’t do anything like this, I’d love to hear from you, because everybody wins. It’s all in the representation. Jill DeWit: Exactly. Jack Butala: