
Know Your Numbers with Craig Alexander Rattray
27 episodes

S4 Ep 7From the Tools to the Boardroom - The Best of the Know Your Numbers Podcast
In this very special episode of The Know Your Numbers Podcast, Craig Alexander Rattray takes a sunny moment in Crete to reflect on the journey so far, and to share some of the best insights, most powerful lessons, and biggest turning points from over 25 incredible guests. From footballers-turned-financiers to business owners fighting for survival, from funding experts to accountants on a mission to deliver real value - this episode brings together some of the most memorable and meaningful moments. If you’ve ever felt alone, overwhelmed or just wanted to hear from people who truly understand the rollercoaster of running a business – this is the one for you. Key Themes Covered: ✅ How getting financial clarity changes everything ✅ The emotional cost of not knowing your numbers ✅ Real stories of risk, resilience, and rebuilding ✅ What banks and funders really want to see ✅ Why ignoring your finances can quietly sink you ✅ The mindset shift from doer to director ✅ And the undeniable truth: You don’t know what you don’t know Key Takeaways: ✅ Every business has a story behind the numbers – but clarity and structure make a difference ✅ Don’t wait until it’s too late – ask for help early ✅ You need up-to-date information to make good decisions – otherwise you're flying blind ✅ It's not a weakness to bring in support – it's how the best businesses grow ✅ From cash flow to confidence – the right systems change the whole game Memorable Quotes (Direct from the Guests): “You wouldn’t jump in a car, put a blindfold on, and expect to get to your destination safely.” – Craig Alexander Rattray “You can build a business from anything – but you need to learn how to run it properly.” – Peter Archibald “This will change everything – real-time satellite imagery, the internet of things... and real global impact.” – Chris Newlands “I went from earning over £100k to selling photocopiers for £18k. I had to start over.” – Lee Mair “We don’t sell accounts. We sell insight. That’s where the value is.” – Laura Taylor “If you get the right funding, the right team, and the right focus – you can turn anything around.” – Jordan Howard 🔗 Resources Mentioned: 📌 Know Your Numbers Website – Helping business owners go from chaos to clarity 📌 SpaceAye – Chris Newlands’ groundbreaking platform for global change 📌 Mair Finance – Lee’s mission to support footballers into finance 📌 Halden Construction – Peter’s company rebuilding stronger 📌 Bright Flamingo – Laura Taylor’s consultancy for modern accountants

S4 Ep 6From Redundancy to Resilience: Craig Talks with James Fleming on Belief, Business, and The Power Within
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with James Fleming, founder of The Power Within and a leading voice in motivational intelligence and leadership training. James’ story is nothing short of remarkable. From growing up in a Glasgow housing scheme, struggling in school, and finding work the old-fashioned way (via the Yellow Pages!)… to working internationally as a talent director, getting made redundant just before Christmas, and turning that moment into the catalyst for building The Power Within. This is an episode about mindset, momentum, and what’s possible when you stop waiting and start acting. Key Topics Discussed: ✅ Why redundancy was the greatest gift James ever received ✅ How motivational intelligence changes behaviour - and results ✅ Going from “just a boy from a scheme” to global talent leader ✅ What most companies get wrong when it comes to leadership development ✅ Why business owners must stop playing small ✅ How The Power Within is helping people lead themselves first ✅ And why the numbers still matter… even when you’ve got belief Key Takeaways: ✅ A setback can be your greatest opportunity - if you choose it ✅ Leadership isn’t about title or position - it’s about action ✅ Motivation will fade - but motivational intelligence creates consistency ✅ Investing in your mindset is the best ROI you’ll ever get ✅ “Just get started” is often all the plan you need Memorable Quotes: 📢 “I thought, ‘Oh ya b*****d’... then I thought, ‘Oh ya beauty.’” 📢 “You’ve got to lead yourself before you can lead anyone else.” 📢 “People wait until they’ve got everything in place. I just start.” 📢 “The only way to change your business is to change your behaviour.” 📢 “My goal is to help others believe in themselves - because belief changes everything.” Timestamps: 00:54 Meet James Fleming: Background and Early Life 02:34 Challenges and Early Career 04:14 Finding a Path in Engineering 08:46 Transition to Oil and Gas 10:14 Leadership Roles and Career Growth 12:56 A New Direction: HR and Talent Management 14:30 Personal Life and Business Ventures 16:21 Career Change and Relocation 17:13 Unexpected Job Loss 18:03 Starting a New Business 18:20 The Power Within Training and Development 22:11 Challenges and Adaptations During COVID-19 24:37 Financial Management and Cash Flow 29:16 Ideal Clients and Business Growth 30:40 Success or Excuses: The Book 33:08 Final Advice for Business Owners Resources Mentioned: 📌 The Power Within Training 📌 Connect with James on LinkedIn 📌 Know Your Numbers website – Helping business owners lead with clarity and confidence 📌 You Can Have SUCCESS or EXCUSES, You Cannot Have Both – Book by James Fleming

S4 Ep 5Construction, Contracts & Cash: Craig Talks with Lloyds Bank’s Jim McFadzean
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Jim McFadzean, Head of Client Management at Lloyds Bank Invoice Finance, where he leads the team specialising in construction sector funding. Jim brings over 40 years of experience at Lloyds and offers a no-nonsense perspective on what it really takes to run a successful and sustainable construction business. From pay-less notices and paper trails to the vital role of accurate forecasting, this conversation is packed with practical insight for anyone operating in one of the UK's toughest sectors. This is a must-listen for construction business owners and anyone working with them - from funders to accountants to advisors. Key Topics Discussed: ✅ Why invoice finance is critical to construction sector growth ✅ How to know if a contract is really worth taking ✅ Why “know your numbers” isn’t just a slogan – it’s survival ✅ Pay-less notices, poor paperwork, and how to avoid nasty surprises ✅ The power of building a proper management team ✅ Why a good QS and lawyer can save you a fortune ✅ How Lloyds Bank are seeing cautious optimism in the sector Key Takeaways: ✅ A profitable contract isn’t just about turnover – it’s about margin ✅ You can’t run a construction business on outdated MI ✅ Reputation, delivery and good systems matter more than ever ✅ Good funding relationships are built on transparency and trust ✅ It’s not just about invoices – it’s about families and livelihoods Memorable Quotes: 📢 “The last MI was 5, 6, 7 months ago… I don’t know how you run a business like that.” 📢 “Good businesses get funding - but you’ve got to know your numbers.” 📢 “Pay-less notices are part and parcel of the sector – but they don’t have to ruin you.” 📢 “Get the variation in writing. Every time. Or it’ll cost you.” 📢 “We want to be seen as trusted advisors. Our average invoice finance client stays with us for 9 years.” Timestamps: 00:52 Meet Jim McFaren: A Journey in Finance 02:32 The Importance of Cash Flow in Business 03:24 Challenges in the Construction Sector 10:48 Understanding Invoice Finance 20:15 Advice for Business Owners 29:46 Conclusion and Final Thoughts Resources Mentioned: 📌 Know Your Numbers Website – Helping construction businesses build with clarity 📌 Rolling 13-week Cash Flow Forecasting Training – The tool that became a client’s Bible

S4 Ep 4From Legal Practice to Business Ownership: Craig Talks with David Beveridge on Risk, Leadership, and the Business of Law
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray speaks with David Beveridge, Managing Partner of corporate law firm Macdonald Henderson, about his extraordinary leap from lawyer to law firm owner - during one of the most turbulent times in financial history. Three months after Lehman Brothers collapsed in 2008, David took the biggest risk of his career: acquiring the firm he worked for with personal guarantees, limited capital, and a burning belief that he could make it work. David shares what that transition was really like – from legal advisor to leader of people and strategy – and why understanding the business side of law was essential for long-term success. It’s a powerful conversation about resilience, reinvention, and the difference between delivering technical excellence and building something that lasts. Key Topics Discussed: ✅ Taking over a law firm at the height of the Great Recession ✅ The shift from being a professional to being a business owner ✅ The emotional weight of employing people and leading a team ✅ Why he now believes in open-book finance and regular reporting ✅ How personal development and mindset shifted everything ✅ The hidden lessons in adversity - and why you shouldn’t wait until you’re ready Key Takeaways: ✅ Buying a business is never just a financial decision - it’s an emotional and personal one too ✅ Running a professional services firm requires business skills, not just technical ones ✅ There’s power in knowing your numbers - and using them to guide strategic action ✅ Leadership means responsibility for people, culture, and future direction ✅ Timing is never perfect - sometimes you just need to take the leap and back yourself Memorable Quotes: 📢 “I took an absolutely ludicrous risk in acquiring a law firm three months after Lehman Brothers hit the wall.” 📢 “You’re not just responsible for yourself anymore. You’re responsible for the people, their mortgages, their families.” 📢 “I’d spent 20 years advising entrepreneurs - but when I became one, I realised how different it really is.” 📢 “We now run a tight monthly management process. It gives me clarity, and it gives the team clarity too.” 📢 “You’ve got to be your own biggest critic. If you’re not questioning yourself, you’re not learning.” Timestamps: 02:08 Early Life and Education 03:09 Starting a Legal Career 06:12 Building a Legal Practice 10:01 The Challenges of Running a Law Firm 10:50 Adapting to Economic Changes 15:21 Implementing Financial Discipline 19:15 Fostering a Business-Minded Legal Culture 20:22 Diverse Legal Services and Client Engagement 22:21 The Importance of Time Management in Law Firms 24:11 Client Communication and Financial Transparency 26:14 Empathy and Understanding Client Pressures 31:26 The Growing Appeal of Scottish Businesses 32:59 Personal Reflections and Future Ambitions 35:50 Advice for Business Owners Resources Mentioned: 📌 Macdonald Henderson website – The award-winning corporate law firm led by David 📌 Know Your Numbers Website – Helping business owners grow with clarity and control 📌 Follow David Beveridge on LinkedIn – Insights on leadership, law and growth

S4 Ep 3From Family Business to Honest Broker: Craig Talks With Cameron Young on Selling Smarter and Knowing Your Number
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Cameron Young, Partner at Business Partnership - one of the UK’s largest independent business brokers - for a frank, funny and eye-opening conversation about selling businesses the right way. Cameron shares his personal journey from family-run start-up to successful seven-figure sale and now into business brokerage, helping others navigate the same path with honesty and transparency - a rare trait in a sector with a well-earned bad reputation. If you’ve ever thought about selling your business (even one day), or want to understand how to build real value in what you’ve created, this is a must-listen. Key Topics Discussed: ✅ Cameron’s journey from school-hater to top of his class ✅ What it really takes to scale a successful e-commerce business ✅ How selling took over his life - and nearly the business ✅ Why many business brokers are doing sellers a massive disservice ✅ What a realistic valuation and timeline actually looks like ✅ Why "Know Your Number" applies just as much to your exit ✅ The power of honest advice - even if it means saying “you’re not ready yet” Key Takeaways: ✅ Don’t try to sell your business alone - it’s a full-time job ✅ Most business brokers focus on fees, not your future ✅ The best advice isn’t always what you want to hear ✅ You should be exit-ready years before you plan to sell ✅ A good sale is about more than price - it’s about legacy, team and fit ✅ Valuation starts with knowing your numbers - and your number Memorable Quotes: “It was like a lightbulb moment: what if this is all just a distraction tactic from our competitors?” “We had the best quarter in our company’s history because I got back to running the business.” “Too many brokers will tell you what you want to hear. That’s not our job.” “There shouldn’t be smoke and mirrors around selling a business. Business owners deserve better.” “You’ve got to know your number - not just your numbers.” Timestamps: 00:57 Cameron's Early Life and Family Business 03:31 Joining and Transforming the Family Business 04:37 University and Applying Knowledge to Business 07:30 Navigating Business Growth and Potential Merger 10:45 Challenges of Selling a Business 14:18 Seeking Professional Help for Business Sale 15:41 Reflecting on a Record-Breaking Quarter 16:09 Transition to Head of E-Commerce 17:24 A New Opportunity in Glasgow 18:27 Joining the Business Partnership 19:56 The Honest Broker Approach 27:12 Advice for Aspiring Sellers 31:09 Final Thoughts and Contact Information Resources Mentioned: 📌 Business Partnership - Honest business brokerage with nationwide reach 📌 Know Your Numbers Website – Helping business owners grow with confidence 📌 Value Builder UK – Tools for growing business value and exit planning (talk to Criag for more on Value Builder)

S4 Ep 2From Dishwashing To Seven Figures: Craig Talks With Calvin Bannan On Belief, Branding, And Building Something Better
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Calvin Bannan, a driven entrepreneur and founder of CB Services Group, a fast-growing heating and plumbing business. Calvin’s journey is one of grit, growth, and transformation, from washing dishes and selling solar panels at 17 to building a seven-figure trades business with a focus on excellence and branding. With honesty and warmth, Calvin shares the ups and downs of his journey: the hard lessons, the leap of faith to go out on his own, and the moment he realised he was out of his depth. Crucially, he also shares how knowing his numbers - and learning how to run a business properly - has given him clarity, confidence and control. This is one for anyone who’s ever doubted themselves, worked through the fear, and dared to dream bigger. Key Topics Discussed: ✅ From dead-end jobs to entrepreneurship - Calvin’s unconventional path ✅ What the trades get wrong - and how CB Services is doing it differently ✅ The power of brand, service, and customer experience in standing out ✅ Why many tradespeople underestimate the business side - and pay the price ✅ The impact of journaling, mentoring, and self-development ✅ How financial clarity transformed Calvin’s business and mindset ✅ Apprenticeships, education, and the future of the trades Key Takeaways: ✅ You can build a brilliant business from any starting point - if you’re willing to learn ✅ Being a good tradesperson isn’t enough - you need to run the business too ✅ Understanding your numbers takes away the stress and guesswork ✅ Real growth happens when you invest in yourself and ask for help ✅ Young people need better pathways into the trades - and role models like Calvin Memorable Quotes From Calvin: 📢 “I was a good engineer, but I didn’t know how to run a business. That’s when I realised I needed help.” 📢 “At the start, you get away with not knowing your numbers - but it catches up with you.” 📢 “Before, I was scared to look at the bank account. Now I check it every day.” 📢 “People told me not to do it. But I had to try. I had to see what I was capable of.” 📢 “Everything I’ve earned, I’ve put back into the business. This is about building something that lasts.” Timestamps: 00:41 Meet Calvin Bannon: From Humble Beginnings 01:42 Early Career Struggles and Breakthroughs 02:58 The Turning Point: Pursuing a Career in Heating Engineering 07:35 Starting a Business During COVID 12:37 Overcoming Financial Challenges 16:11 The Importance of Forecasting in Business 16:49 Daily Financial Discipline 17:06 Overcoming Financial Fears 17:48 The Strength in Asking for Help 19:08 Mentorship and Business Growth 20:45 Expanding into New Markets 22:49 The Value of Apprenticeships 26:39 Challenges with Youth Work Ethic 28:55 Advice for New Business Owners 30:30 Future Goals and Vision 33:53 Final Thoughts and Encouragement Resources Mentioned: 📌 CB Services Group website – Calvin’s business is changing the game in heating and plumbing 📌 Know Your Numbers Website – Giving business owners financial clarity and control 📌 Follow Calvin on LinkedIn – For more insight into his journey and growth

S4 Ep 1The Spaceman: Craig Talks with Chris Newlands About Satellites, Global Impact, and Changing the Game
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by long-time friend and visionary entrepreneur Chris Newlands, Founder and CEO of Space Aye. Chris is a former Royal Navy accountant and sniper (yes, really!) who’s now changing the world - literally - with a satellite tech platform that’s been called “the most exciting thing to happen in space in the last 10 years.” Chris has been named the #4 space entrepreneur in the world, behind Musk, Bezos and Branson. He’s doing it differently. Building differently. Thinking differently. From tackling wildfires and deforestation to fighting global crime, Chris explains how real-time satellite imagery combined with ground-level intelligence is reshaping how we see and respond to the world’s biggest challenges. Backed by NASA, supported by the UN, and lauded by Interpol, Space Aye isn’t just a tech business, it’s a global mission. In a conversation packed with ambition, integrity, and practical advice, Craig and Chris discuss the financial lessons behind building a game-changing company, why relationships matter more than pitch decks, and what it means to think really big. Key Topics Discussed: ✅ The leap from military life to global tech entrepreneurship ✅ Why Space Aye is more than just “Google Earth live” ✅ Building credibility without PowerPoints or investment decks ✅ How to partner with the UN, Interpol and emergency services ✅ Balancing moonshot thinking with grounded financial discipline ✅ The future of data, security, and global visibility Key Takeaways: ✅ World-changing ideas don’t need big budgets - they need belief, grit, and clarity ✅ Real innovation starts by seeing the problem differently ✅ Relationships drive results more than slides or spreadsheets ✅ True financial control empowers visionary thinking ✅ Sometimes, it pays to not fit the mould Memorable Quotes: 📢 “It’s Google Earth, but live.” 📢 “We’ve agreed with the UN to capture the Amazon rainforest every day.” 📢 “Interpol told us this could remove physical crime on a global scale.” 📢 “I didn’t have a pitch deck or a business plan - just a belief in what this could do.” 📢 “This isn’t about space - it’s about people, safety, and the future of the planet.” Timestamps: 00:42 Meet Chris Newlands: CEO of Space Eye 02:20 Chris Newlands' Early Career and Military Service 06:36 Transition to Financial Services 09:15 The Birth of Talk Holiday 11:30 From Talk Holiday to Space Eye 13:15 The Concept of Space Selfies 17:00 Patent and Future Prospects 19:08 Revolutionising Wildfire Management with Space Eye 19:48 Expanding Applications of Space Eye Technology 20:52 Transforming Shipping and Logistics 22:15 Defence, Security, and Environmental Impact 23:16 Innovative Funding and Investment Strategies 25:51 Global Impact and Future Prospects 27:12 Advisory Board and Key Partnerships 30:57 The Future of Space Eye and Final Thoughts Resources Mentioned: 📌 Space Aye – Chris Newlands’ game-changing satellite platform 📌 Know Your Numbers Website – Helping business owners grow with confidence

S3 Ep 6What’s Your Number? Craig Talks Exits, Risk, and Financial Discipline with Chris Peace
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Chris Peace, founder of Peace Recruitment and now independent business coach, for a frank and energising conversation about growing, exiting, and what really matters in business. Chris talks candidly about starting a recruitment company in the depths of the 2009 recession, scaling it to 25 staff and £10 million turnover, and planning a successful exit with military-style precision. From risk-taking and frugality to cash flow discipline and strategic vision, this one’s full of insights every ambitious business owner needs to hear. He also shares what he’s doing now... coaching other founders to build businesses with less stress, more time, and a whole lot more cash. Key Topics Discussed: ✅ Why he launched a business in the middle of a recession ✅ The “dinghy and the tanker” approach to market change ✅ Building a self-financing temp model without invoice factoring ✅ How and why he planned his exit years in advance ✅ Creating a management team ready to take the reins ✅ The difference between good input, culture, and clear numbers ✅ Why authenticity is everything in business Key Takeaways: ✅ Focus on cash - always! ✅ You don’t need to spend big to scale successfully ✅ Culture and clarity will drive loyalty and long-term results ✅ Be honest about your numbers, and your limitations ✅ You can’t delegate responsibility, but you can delegate tasks ✅ Exit doesn’t happen by accident... it needs a plan Memorable Quotes: 📢 "I didn’t want to be on the big tanker when the tsunami hit. So I jumped off and paddled my little dinghy in the opposite direction." 📢 "Delayed gratification is a must. Don’t believe the hype." 📢 "If you get the culture right, your team will do the hard yards for you." 📢 "What’s your number, and what’s your timescale?" 📢 "Cash is king. Nothing else really matters." Timestamps: 01:46 Starting Peace Recruitment 02:28 Navigating the 2008 Recession 03:21 Building a Successful Business 06:36 Focusing on Cash Flow 10:18 Operational and Financial Management 15:55 Planning for Exit 24:41 Becoming a Business Coach 27:37 Final Advice and Contact Information Resources Mentioned: 📌 Chris Peace on LinkedIn - Independent strategic business coaching 📌 Know Your Numbers Website – Helping business owners grow with confidence

S3 Ep 5From Confused to Confident: Craig Talks With Shane Lukas On How Business Owners Can Finally Understand Their Numbers
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Shane Lukas, Managing Director of AVN – The Accountants Network, for a straight-talking conversation about how business owners can finally stop feeling overwhelmed by their finances. Shane shares why so many entrepreneurs are left confused by reports, frustrated with their accountants, and unsure how to use financial data to make better decisions. Together, Craig and Shane break down what needs to change – not just in the numbers, but in the conversations around them. If you've ever received a report and thought, “What am I meant to do with this?” – this episode is for you. Key Topics Discussed: ✅ The disconnect between analytical accountants and big-picture business owners ✅ Why most business owners still don’t get real value from their accounts ✅ The difference between information and insight – and why translation matters ✅ Why real-time data is only useful when it’s actually explained ✅ How to shift from producing reports to having powerful conversations ✅ The accountant’s role in helping business owners make confident decisions Key Takeaways: ✅ Most business owners don’t need more reports – they need clearer communication ✅ Accountants should be asking better questions, not just delivering numbers ✅ Business owners who don’t understand their numbers are running on guesswork ✅ Emotional barriers often prevent owners from engaging with finance – they need empathy and clarity, not just spreadsheets ✅ The real value is in the relationship, not the report Memorable Quotes: 📢 “Entrepreneurs are big-picture thinkers. They don’t go into the detail – they need that translation to understand how to use the data.” 📢 “If a business owner doesn’t understand the numbers, how can they make good decisions?” 📢 “You can’t make change if you’re not aware of where things are right now.” 📢 “It’s not just about the numbers – it’s about what those numbers mean to the person.” 📢 “A great accountant doesn’t just deliver information – they create understanding.” Timestamps: The Journey to Coaching Accountants 03:07 Evolution of Accountancy and Technology 06:04 The Added Value Network (AVN) 07:08 The Importance of Real-Time Information 12:53 Human to Human: Understanding Clients 17:38 Engaging with Accountants for Better Decision Making 18:40 Building a Strong Financial Team 19:05 The Importance of Knowing Your Numbers 19:35 Educating Business Owners: The Ford Acronym 21:18 Advisory Services and Overcoming Fears 23:54 Case Study: Transforming an Accounting Business 26:11 The Future of Accountancy with AI 29:20 Advice for Accountants and Business Owners 30:41 Connecting with Shane and Final Thoughts Resources Mentioned: 📌 AVN – The Accountants Network – Tools and training for value-driven accountants 📌 Know Your Numbers Website – Helping business owners grow with confidence 📌 Shane’s Book: Putting Excellence Into Practice

S3 Ep 4From Roofer to Real Business: Craig Talks with Jamie Taylor on Trades, Growth and Knowing Your Numbers
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Jamie Taylor, founder of Taylor Roofs and host of the popular Taylor Talks Trades podcast. Jamie shares his journey from apprentice roofer to building a multi-million-pound business – and the wake-up calls, mindset shifts, and financial lessons he learned along the way. From realising he didn’t “own a business, just a job” to making the leap into serious financial control, Jamie’s story is one that will resonate with thousands of business owners in the trades and construction world – and beyond. It’s an episode packed with practical insights, honest reflections, and powerful takeaways about growth, resilience, and what it really means to run a business that works without you. Key Topics Discussed: The turning point that made Jamie stop and start taking finance seriously Why most tradespeople end up owning a job, not a business – and how to change that What Jamie learned after working with three different accountants How he uses data, scorecards, and forecasting to make better decisions Why personal development matters just as much as process and pricing Moving away from subcontract work and into a profitable, scalable homeowner model Key Takeaways: ✅ You don’t need to become an accountant – but you do need to understand your numbers ✅ If you can’t step away for 3 months without the business collapsing, it’s not a business ✅ Good decisions come from real-time data – not annual accounts ✅ You can build a multi-million pound business in the trades without selling your soul to subcontract work ✅ Progress starts when you stop running blind and start using numbers as a tool Memorable Quotes: 📢 “You’ve not got a business – you just own a job. That was the best advice I ever got.” 📢 “Once we had the numbers, I got obsessed – I realised I was playing a real-life game.” 📢 “You don’t need to be an accountant. Just find a way to tell the story of your business in a language you understand.” 📢 “Running by your bank balance is not a business strategy – it’s a gamble.” 📢 “We built a business that works for us – and we’ve proved you can scale it in the right way.” Timestamps: 02:48 The Importance of Trades and Apprenticeships 06:11 Challenges in the Trades Industry 08:17 Starting and Growing a Roofing Business 12:41 The Role of Accountants and Business Coaches 14:26 Networking and Mentorship 19:01 Book Recommendations and Early Lessons 19:34 Discovering Financial Tracking 20:31 Importance of Knowing Your Numbers 21:30 Transition to Management Accounts 25:13 Challenges with Subcontracting 28:06 Focusing on Private Homeowners 28:49 Scaling the Business 29:39 Cash Flow Management Strategies 33:37 Final Advice and Contact Information Resources Mentioned: 📌 Taylor Roofs – Jamie’s award-winning roofing business 📌 Taylor Talks Trades Podcast – Interviews and insights for trades business owners 📌 E-Myth Revisited by Michael E. Gerber – The book that sparked Jamie’s business transformation 📌 Know Your Numbers Website – Craig’s programme for ambitious business owners

S3 Ep 3Mental Health in Construction: Craig Talks with Nicola Campbell from Lighthouse Charity About Pressure, Support, and Saving Lives
In this deeply important episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Nicola Campbell, Lead Partnership Manager at The Lighthouse Charity, to talk about mental health in the construction sector, business pressures, and the support that’s available to those who build the world around us. Nicola shares the heartbreaking reality that the construction industry loses two workers every working day to suicide, and explains how Lighthouse Charity provides free, 24/7 support to anyone in the industry – from site workers and subcontractors to business owners, directors, and their families. This conversation is about more than business – it’s about people. It's a reminder that your mental health matters as much as your financial health, and there is help available when things feel heavy. Key Topics Discussed: ✅ The silent pressures that business owners in construction face every day ✅ How Lighthouse Charity is saving lives through proactive, practical support ✅ Why reaching out for help isn’t a weakness – it’s a responsibility ✅ The hidden struggles behind the scenes of running a business ✅ The ripple effect of stress on teams, families, and entire communities ✅ How to access the wide range of support Lighthouse offers Key Takeaways: ✅ Suicide is preventable – but we have to talk about it, and offer real support ✅ Business owners often carry silent burdens – financial, emotional, and personal ✅ It’s not selfish to take care of yourself – it’s essential ✅ Even just one phone call to Lighthouse can be life-changing ✅ Mental wellbeing should be treated with the same urgency as any business risk Memorable Quotes (Direct from Nicola and Craig): 📢 “We do lose two construction workers every working day to suicide.” – Nicola Campbell 📢 “Every time someone phones, we have an opportunity to save a life and keep a family together.” – Nicola Campbell 📢 “We have to assess ourselves – we have to look after ourselves before we can go forward.” – Nicola Campbell 📢 “It just becomes all-encompassing… it’s what you think about last thing at night and first thing in the morning.” – Craig Alexander Rattray 📢 “If you’re affected – or know someone who is – please, please get in touch.” – Craig Alexander Rattray Timestamps: 01:32 Nicola's Journey from Criminology to Charity Work 04:15 Lighthouse Charity: Mission and Support 06:01 Challenges in the Construction Industry 08:40 Mental Wellbeing and Support in Construction 12:14 How Lighthouse Charity Makes a Difference 15:03 Promoting Lighthouse Charity and Its Resources 23:46 Encouragement and Final Thoughts 25:46 Conclusion and Contact Information Resources Mentioned: 📌 The Lighthouse Charity – 24/7 wellbeing and crisis support for construction workers and business owners 📌 Lighthouse Support App – Free app providing easy access to mental health, financial and wellbeing support 📌 Know Your Numbers Website – Learn how Craig helps business owners take control of their finances and reduce stress

S3 Ep 2Funding with Personality: Craig Talks with Emma Ross on Building Trust, Telling the Right Story, and Standing Out in Finance
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by the dynamic Emma Ross, founder of Ross Commercial Finance. Known for her no-nonsense approach, distinctive personality, and deep lender relationships, Emma is quickly becoming one of the most trusted names in UK commercial finance. From her early days winning credit card competitions at the bank, to launching her own brokerage and turning it into a profitable, growing business in under a year, Emma’s journey is all about drive, clarity, and backing yourself. She shares her experiences navigating male-dominated spaces, building a business on trust and service, and why helping her clients tell the right story is key to unlocking funding. Key Topics Discussed: ✅ Why commercial finance is all about storytelling – and getting the detail right ✅ How Emma went from bank employee to award-winning broker ✅ What it really takes to go from a six-figure salary to launching your own business ✅ The power of personal brand – and doing things your own way ✅ What lenders are actually looking for (and how to give it to them) ✅ How Ross Commercial Finance supports the local community beyond business Key Takeaways: ✅ Success isn’t just about the numbers – it’s about how you present the numbers ✅ Leaving security behind to build something of your own takes courage – and clarity ✅ Building strong relationships with lenders is as valuable as knowing the products ✅ Profitability isn’t accidental – it comes from strategy, structure, and support Memorable Quotes: 📢 “If you give me a one-liner saying, ‘I flipped a property before,’ how am I supposed to sell that to a lender? But if you tell me what you paid, what you spent, the before and after photos – now we’re building the picture.” 📢 “I knew how much passion and drive I was giving to them. If I could give that to something that wasn’t mine – what could I give to something that was?” 📢 “For my mental health, I would have gone back to a £34K job – that’s how important clarity and peace of mind became.” 📢 “I know it’s not healthy – but I’ve built something I believe in, and I’m all in on it.” Timestamps: 00:43 Meet Emma Ross: A Unique Journey in Finance 03:00 Early Career and Determination 07:12 Transition to Banking and Commercial Finance 09:33 Becoming a Broker: Challenges and Successes 12:59 Starting Ross Commercial Finance 17:46 Community Involvement and Personal Insights 19:39 Work-Life Balance and Team Building 21:19 Future Plans Resources Mentioned: 📌 Ross Commercial Finance – Learn more about Emma’s brokerage and services 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances 📌 EKFC / She Can Football Club – Learn more about the community organisations Emma and her team support

S3 Ep 1From Chaos to Clarity: Craig Talks with Paula Wingate on Mindset, Margin, and Scaling Smarter
In this powerful and wide-ranging episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Paula Wingate, founder of Influential Minds – and a force to be reckoned with in the world of business coaching. Paula brings a rare blend of mindset mastery and razor-sharp commercial strategy, helping business owners scale sustainably, increase their profit margins, and finally get the freedom they started their business for in the first place. From growing up in a Barnsley council estate to running a high-performing team in banking, from losing everything to building it all back again, Paula shares a story packed with lessons, mindset shifts, and practical advice that every business owner needs to hear. Key Topics Discussed: ✅ How Paula went from high-performing corporate leader to successful entrepreneur ✅ Why mindset, not marketing, is often the missing piece in business success ✅ The overlooked power of net profit (and why she won’t buy a business without it) ✅ How Paula helped a client grow net profit by 420% with just a 12% increase in turnover ✅ The three numbers Paula looks at first when working with any business ✅ Why business owners wear “busy” like a badge of honour – and how to break that cycle Key Takeaways: ✅ Business success starts with clarity – not just on what you do, but why you do it ✅ Most entrepreneurs don’t need to work harder – they need better systems, pricing, and processes ✅ Cashflow, net profit, and pricing strategy are often the difference between chaos and freedom ✅ Business data tells a story – and most business owners aren’t reading it Memorable Quotes: 📢 “If you improve your business by 1% every single day, it’s not 365% improvement – it’s 3,678% because of the compound effect.” – Paula Wingate 📢 “People say to me, ‘Have you been busy?’ and I say, ‘Absolutely not – I’ve been productive.’” – Paula Wingate 📢 “Even just one piece of data can make you millions.” – Paula Wingate 📢 “A five-figure business can be more profitable than a seven-figure one – it all comes down to the numbers.” – Paula Wingate Timestamps: 00:42 Meet Paula Wingate: Business Coach Extraordinaire 01:55 Paula's Journey: From Barnsley to Business Coach 05:30 Lessons from McDonald's: Systems and Simplicity 06:58 Banking Career: Overcoming Challenges and Bullying 12:30 From Football to Business: Paula's Diverse Background 16:02 A Tough Financial Lesson and New Beginnings 18:22 The Unexpected Contract 19:25 Setting Boundaries and Taking Control 19:53 The Importance of Knowing Your Numbers 20:49 Challenges Business Owners Face 21:23 The Role of Accountants in Business Success 22:58 Working Smarter, Not Harder 23:46 The Power of Data in Business 28:44 Transforming Business Owners' Lives 34:46 Key Metrics for Business Growth Resources Mentioned: 📌 Influential Minds – Learn more about Paula Wingate and her coaching work 📌 Know Your Numbers Website – Discover how Craig helps business owners gain control, clarity and confidence 📌 Follow Paula Wingate on LinkedIn – Regular insights on business, mindset, and scaling with intention

S2 Ep 5Lessons in Growth: Craig Talks with Jordan Howard on Scaling, Cash Flow, and Learning the Hard Way
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Jordan Howard, Managing Director of D2 Integrated Systems, to talk about the highs, lows, and hard lessons of building a business. Jordan’s journey is one that many business owners will recognise – starting out with big ambitions, learning some tough financial lessons, and ultimately transforming his business through better cash flow management, processes, and people. From risky partnerships and restructuring to scaling a business beyond £4 million, Jordan’s story is a real-world lesson in why knowing your numbers isn’t just important – it’s essential. Key Topics Discussed: ✅ How Jordan grew his business – and the mistakes he learned from along the way ✅ The importance of mentorship – and why he wishes he’d sought guidance earlier ✅ How a lack of financial visibility nearly cost him his business ✅ Why cashflow forecasting is the number one thing every business owner should focus on ✅ The lessons learned from restructuring and taking back control of his company ✅ How focusing on processes and the right people has transformed his business Key Takeaways: ✅ Start with mentorship. Jordan believes that business owners should seek guidance from day one – not wait until things go wrong to ask for help. ✅ Cash flow is king. Without clear visibility on cash, business owners risk making decisions in the dark. ✅ The right people and processes make all the difference. Jordan learned the hard way that hiring the best people isn’t enough – you need clear processes to set them up for success. ✅ Turnover is vanity – profit and cash are everything. Many business owners focus on top-line revenue, but it’s gross margin and cash flow that truly determine success. Memorable Quotes: 📢 “If you don’t know where your cash is going, things can go bad very, very quickly – and you won’t even know it’s happening.” – Jordan Howard 📢 “Looking at your cash flow is scary – so a lot of business owners stick their heads in the sand and just hope for the best. That’s the biggest mistake you can make.” – Jordan Howard 📢 “I’m not scared of finance anymore. Before, I used to just look at my bank account and hope. Now, I understand where the business is really at.” – Jordan Howard Timestamps: 01:22 Jordan's Career Beginnings 02:55 Starting His Own Business 05:17 Forming a Group Company 07:34 Challenges of Managing a Group 12:48 Seeking Mentorship 16:22 Joining Know Your Numbers Mastery 17:42 Reflecting on Achievements and Lessons Learned 18:31 Overcoming Business Challenges 19:36 Financial Strategies for Business Growth 21:21 Building a Strong Team and Structure 24:08 Focusing on Recurring Revenue 31:13 Advice for Aspiring Entrepreneurs Resources Mentioned: 📌 D2 Integrated Systems – Learn more about Jordan Howard’s business and services on his website. 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth. 📌 Download Craig’s Free Cash flow Template – Get the tool Jordan used to transform his financial visibility on the KYN Download Page.

S2 Ep 12Bold Growth, Big Challenges: Craig Talks with John Hillis on Scaling a Business and the Energy Transition
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with John Hillis, Managing Director of Blackhall & Powis, to discuss the journey from starting a business with little financial knowledge to scaling it into a key player in renewable energy and infrastructure. John shares how he and his team have navigated the challenges of rapid growth, why cashflow is the one number he watches every day, and how having the right financial insights transformed his business. With Blackhall & Powis supporting multi-billion-pound energy projects across the UK and Europe, this is a must-listen for any business owner looking to scale with confidence. Key Topics Discussed: ✅ The realities of scaling from startup to multi-million-pound business ✅ Why cashflow is the lifeblood of any business – and how to manage it ✅ The importance of forecasting and financial visibility for business growth ✅ Navigating the challenges of hiring and investing in people before the revenue comes ✅ The role of renewables and the energy transition in shaping future opportunities ✅ Why resilience and bold decision-making are key to success Key Takeaways: 💡Business owners should focus on financial knowledge from day one. John believes that anyone starting a business should be directed towards financial education, as understanding the basics early on provides a strong foundation for growth. 💡Adversity fuels growth. Challenges in business are inevitable, but the ability to push through them helps entrepreneurs develop both professionally and personally. 💡Cashflow is the ultimate priority. John and his team monitor cash flow daily and weekly because it’s the lifeblood of the business and crucial for maintaining stability and funding growth. Memorable Quotes: 📢 “If you've got the information, then you can use the information. Even if it's bad news, it kind of doesn't really matter because we know we've got the team that can work through it.” 📢 “You're not going to fall off a financial cliff tomorrow. The movements in the finance of the business are trend-based. And even if what is happening in the business financially is not a good thing, knowing that reasonably close to when it's happening enables you to take action.” 📢 “We were too pedestrian. The business was actually growing much faster than we had planned for it to grow. And that ultimately was the cause of our cash issues in mid-2023.” Timestamps: 01:08 John Hillis' Background and Career 02:06 Challenges and Successes in Business 02:26 The Genesis of Blackhall Powis 03:03 Major Projects and Industry Impact 04:02 Early Career and Personal Insights 06:05 Transition to Corporate and Entrepreneurial Ventures 07:51 Building and Growing Blackhall Powis 10:48 Financial Management and Growth Strategies 12:40 The Importance of Cash Flow 25:17 Future Plans and Business Vision 29:51 Final Thoughts and Advice Resources Mentioned: 📌 Blackhall & Powis – Learn more about John Hillis and his team’s work in renewable energy and infrastructure. 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth. Visit here

S2 Ep 11Breaking the Limits: Craig Talks with Billy Farrell on Mindset, Marketing, and Business Growth
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Billy Farrell, CEO of Mayhem Marketing, to explore the mindset, resilience, and bold thinking needed to build a standout business. Billy shares his journey from a tough start in Glasgow to building multiple successful ventures, highlighting the power of authenticity, positioning, and refusing to accept limits. From marketing strategies that cut through the noise to the mindset shifts that drive real success, this conversation is packed with insights for ambitious entrepreneurs. Key Topics Discussed: ✅ Why mindset is the foundation of success – in business and life ✅ The power of storytelling and authenticity in marketing ✅ How to position yourself as the only choice in your market ✅ What most businesses get wrong about branding and visibility ✅ How marketing is really about ‘buying customers’ – and why that shift in thinking changes everything ✅ The importance of taking bold action – even when you don’t have all the answers Key Takeaways: 💡 “For me growing up, everyone was telling me what I couldn't do, and they were basing my possibilities on their limitations.” – Billy Farrell 💡 “If a thing is possible, consider it within reach.” – Billy Farrell 💡 “Build the businessman before the business plan.” – Billy Farrell Memorable Quotes: 📢 “If they don’t know you, they can’t pay you.” – Billy Farrell 📢 “Most people won’t go straight from an ad to a sale – you need to give them value first.” – Billy Farrell 📢 “Hustle mentality matters – but it’s got to be balanced with practicality, strategy and sense.” – Billy Farrell 📢 “You only want to work with people you believe will be at the top of the game or the top of their sector, their niche, whatever they’re working in.” – Craig Alexander Rattray Timestamps: 00:41 Meet Billy Farrell: A Journey Through Business Highs and Lows 03:01 Growing Up in Glasgow: Overcoming Adversity 08:13 The Turning Point: Embracing Possibility Thinking 12:28 Venturing into Business: Early Failures and Lessons Learned 16:40 Building a Multi-Million Pound Company 18:18 The Grant Cardone Story: Seizing Opportunities 18:56 Steve Jobs' Return to Apple 19:37 The Grant Cardone UK Tour Idea 20:48 Meeting Grant Cardone in Miami 21:25 Challenges of Organizing the Tour 22:29 The Success of the 10X UK Tour 25:12 Marketing Strategies and Client Acquisition 28:56 The Importance of Value in Marketing 34:19 The 'Is Your Cash Flow Limiting Your Growth? Scorecard' 34:39 The Better Decisions, More Money Webinar Resources Mentioned: 📌 Billy Farrell on Instagram – Learn more about Billy Farrell’s marketing strategies for ambitious businesses. 📌 Is Your Cash Flow Limiting Your Growth? Scorecard 📌 The Better Decisions, More Money Webinar 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.

S2 Ep 10The Banker’s Perspective: Craig Talks with Chris Lawrie on Funding, Growth, and Smarter Business Decisions
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Chris Lawrie, Area Director for SME Banking at the Bank of Scotland, to uncover the realities of business banking, funding, and how SMEs can best engage with their bank. Chris debunks the common myth that "banks aren’t lending," explaining how businesses can position themselves for funding success and why early engagement with your bank is key. From working capital and funding growth to understanding gross margin and financial forecasting, this episode is packed with practical advice for business owners looking to scale with confidence. Key Topics Discussed: ✅ Why banks do want to lend – but need your help to make it happen ✅ How business owners can build stronger relationships with their bank ✅ The importance of financial forecasting for securing funding ✅ Working capital: Why you should arrange funding before you need it ✅ How Scottish Enterprise and government-backed schemes can fuel business growth ✅ Why focusing on gross margin is just as important as chasing revenue Key Takeaways: 💡 “When I hear people saying banks aren’t lending, it’s like saying to a house builder, ‘you’re not building houses.’” – Chris Lawrie 💡 “The earlier you engage with your bank, the quicker they can understand your business and support you.” 💡 “Business owners often focus too much on top-line revenue – but it’s gross margin that really matters.” Memorable Quotes: 📢 “If you don’t know your numbers, you’re just guessing – and guessing doesn’t pay the bills.” – Craig Alexander Rattray 📢 “Banks aren’t just there to provide finance; they also have a responsibility to make sure businesses can afford it.” – Chris Lawrie 📢 “Get your bank around the table early – they’re not just lenders, they can be strategic partners in your growth.” – Craig Alexander Rattray Timestamps: 01:06 Role of Bank of Scotland in Supporting SMEs 02:39 Challenges and Support for Growing Businesses 05:37 The Importance of Forecasting 05:53 Debunking the Myth: Banks Aren't Lending 08:05 Understanding Business Financials 14:35 The Role of Working Capital 22:18 Government Lending Schemes 26:10 Barriers to Business Growth 32:58 Transitioning to Net Zero 35:16 Final Advice for Business Owners Resources Mentioned: 📌 Bank of Scotland SME Banking – Learn more about how Chris and his team support businesses across Scotland. 📌 Scottish Enterprise – A valuable funding resource for scaling businesses. 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.

S2 Ep 9Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership
In this special episode of The Know Your Numbers Podcast, the tables are turned as host Craig Alexander Rattray takes the guest seat to share his entrepreneurial journey, philosophies, and financial insights. Interviewed by the lively and ever-curious Gary Muircroft, Craig opens up about his path from a numbers-loving schoolboy in Wishaw to a business mentor transforming the lives of entrepreneurs. From reflections on childhood inspiration to candid thoughts on the shortcomings of traditional accountants, this episode offers a rare glimpse into the mind of a man who believes finance is simple – and essential for business success. Craig shares his two rules for business, the importance of being a forward-looking advisor, and how his unique "co-pilot" approach can empower business owners to navigate challenges and seize opportunities. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom, actionable tips, and some laughs along the way. Key Topics Discussed Craig’s journey: From algebra prodigy to forward-thinking financial mentor. Why most accountants fall short of what business owners really need. The role of a “financial co-pilot” in driving business growth and decision-making. Craig’s two fundamental rules for business success. The emotional highs and lows of entrepreneurship – and how to find joy in the journey. Key Takeaways "Finance isn’t difficult - accountants just make it seem that way." "Cash is king - and knowing your numbers is the key to your kingdom." "A great financial advisor doesn’t just report the past; they guide the future." Memorable Quotes “If you’re not looking ahead in business, you’re flying blind – and that’s a one-way ticket to trouble.” - Craig Alexander Rattray “Numbers aren’t scary; they’re your greatest allies when you learn how to read them.” - Craig Alexander Rattray “Focus on cash. Don’t forget to focus on cash.” - Craig Alexander Rattray Timestamps 00:46 Interview with Craig Alexander Rattray 02:04 Craig's Early Life and Career 03:15 The Role of Accountants in Business 05:39 Craig's Journey to Expertise 18:33 Common Business Mistakes 19:57 The One Billion Club 25:02 Personal Insights and Philosophy 28:50 The Importance of LinkedIn 31:44 Conclusion and Final Thoughts Resources Mentioned Know Your Numbers Website: Learn more about Craig’s frameworks for business growth. KYN Mastery Group: Join a community of entrepreneurs transforming their businesses.

S1 Ep 8Forecasting for Growth: Craig Talks with Colin Hewitt on Mastering Cash Flow and Building Strong Businesses
In this episode of The Know Your Numbers Podcast, host Craig Alexander Rattray sits down with Colin Hewitt, founder of Float, to dive into the essential topic of cash flow forecasting and its transformative impact on business decision-making. Colin shares his journey from running a digital agency to creating Float, a cash forecasting app designed to help small businesses thrive by providing clarity, confidence, and control over their finances. With a deep understanding of the challenges faced by business owners, Colin reveals how cash flow forecasting isn't just about numbers - it's about creating a strategy to achieve financial stability, invest with confidence, and ultimately, sleep better at night. This episode is packed with practical advice for anyone looking to take the guesswork out of managing their business finances. Key Topics Discussed: Colin’s journey from digital agency founder to fintech innovator. The critical importance of cash flow forecasting for business growth. Practical strategies for using forecasting to reduce financial stress and improve decision-making. The role of fractional CFOs and finance teams in driving business clarity. How Float empowers small businesses to stay ahead of financial challenges with real-time insights. Key Takeaways: “Cash flow isn’t just numbers on a spreadsheet; it’s your business’s lifeline.” “Running a business without forecasting is like driving blindfolded - you’re bound to crash.” “A solid cash flow forecast lets you plan for success, not just react to challenges.” Memorable Quotes: “If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills.” - Craig Alexander Rattray “You can spend with confidence when you know the numbers back it up.” - Colin Hewitt “Forecasting is like a sat nav for your business - it shows you where you are and where you’re going.” - Colin Hewitt Timestamps: 00:49 Colin Hewitt's Journey with Float 02:20 Developing Float: Challenges and Successes 05:30 The Importance of Forecasting 14:46 How Float Works 22:51 The Role of Fractional CFOs 37:07 Closing Thoughts and Future Plans Resources Mentioned: Float: Learn more about Colin’s cash flow forecasting app. The E-Myth: A recommended book on building scalable businesses. Know Your Numbers Website: Learn how Craig helps business owners grow their companies.

S1 Ep 7From Old Firm Referee to Business Advisor: Craig Chats With Stuart Dougal About Leadership, Resilience, and Navigating Tough Decisions
In this episode of the Know Your Numbers podcast, Craig Alexander Rattray catches up with his good friend Stuart Dougal, a man who’s no stranger to high-pressure decisions. Known for his years as a top Scottish Premier League referee, including officiating some of the most intense Old Firm clashes, Stuart brings a unique perspective to the world of business. Having transitioned from the football pitch to corporate restructuring and now running his own advisory business, Stuart shares the lessons he's learned about navigating tough decisions, managing pressure, and staying cool under fire—both in football and in business. Craig and Stuart dive into the challenges faced by business owners, from tackling cash flow problems to dealing with over-reliance on key customers. They discuss how Stuart’s experiences in refereeing have shaped his leadership style and offer invaluable insights for anyone looking to make smarter business decisions. Key Topics Discussed: Stuart’s journey from refereeing Old Firm matches to corporate restructuring and business advisory. The parallels between refereeing and business leadership, including decision-making under pressure. Why understanding your cash flow is crucial for business survival. The importance of having a strong team and trusted advisors. Common pitfalls business owners face and how to avoid them. Building resilience while maintaining a balanced life. Key Takeaways: "Being brave in business isn’t just about taking risks—it’s about knowing when to seek guidance." – Stuart Dougal "The best leaders, whether on the pitch or in the boardroom, make decisions based on clarity and confidence." – Craig Alexander Rattray "Surround yourself with people who challenge you and push your business forward." – Stuart Dougal Memorable Quotes: "Refereeing Old Firm matches taught me to handle pressure—and that skill is invaluable in business." – Stuart Dougal "Cash flow is the heartbeat of your business. Ignore it, and you’re in trouble." – Craig Alexander Rattray "The right team doesn’t just support you; they help you see opportunities you’d never spot alone." – Stuart Dougal Timestamps 01:16 Stuart's Career Journey 02:14 Challenges of Entrepreneurship 03:23 The Importance of Financial Knowledge 04:32 The Role of Accountants and Advisors 13:12 Building a Strong Management Team 15:51 Common Business Mistakes 17:28 The Value of Forecasting 28:27 Final Advice for Business Owners Resources Mentioned: Stuart Dougal’s website: Onside Advisory Know Your Numbers Podcast: Listen to past episodes for more insights. Craig Alexander Rattray’s Website: Learn how Craig helps businesses grow. Subscribe Now! Enjoyed this episode? Subscribe to the Know Your Numbers podcast for more expert advice and inspiring stories. From the football pitch to the business world, let Stuart and Craig guide you through mastering your finances and thriving as a business owner!

S1 Ep 6From the Family Business to Business Growth: Craig Talks Business Lessons with Steven Pettigrew
In this episode of Know Your Numbers, host Craig Alexander Rattray sits down with Steven Pettigrew, a business owner and entrepreneur who has experienced the highs and lows of running a family business and striking out on his own. Steven candidly shares his journey of navigating the challenges of stepping into the family business straight out of school, and eventually realising it wasn’t the right fit for him. Steven discusses how his early experiences shaped his understanding of business ownership, resilience, and growth. From balancing cash flow to handling setbacks, he offers invaluable insights into the realities of running a business – the hard work behind the scenes that many don’t see. His story is one of learning from mistakes, staying agile, and building a business that reflects his vision. Key Topics Discussed Include: The emotional journey of working in, and then leaving, a family business. Balancing the demands of cash flow, forecasting, and growth in a small business. The hidden challenges behind the "highlight reel" of business success. How to make smarter financial decisions by knowing your numbers. Steven's approach to navigating setbacks and building resilience. The importance of finding your purpose and staying true to your business values. Key Takeaways: "The reality of business isn’t the cars or the holidays - it’s the late nights, tough decisions, and cash flow struggles." "You need to know your numbers to make informed decisions and avoid costly mistakes." "Building a business is about adapting and learning - success is in the process, not just the outcome." Memorable Quotes: "People only see the highlight reel. They don’t see the 15 years of hard work and pain it took to get there." - Steven Pettigrew "As a business owner, you’re wearing all the hats - at least until you can build a team to take some off your head." - Steven Pettigrew "If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills." - Craig Alexander Rattray Key Timestamps: 00:49: Stephen's Early Career and Family Business 02:46: Challenges and Lessons in Family Business 05:01: Realizing the Family Business Wasn't for Him 08:20: Financial Management in Small Businesses 13:57: Monopoly Capital's Investment Approach 20:12: Importance of Financial Forecasting 32:05: Final Thoughts and Contact Information Resources Mentioned: The Know Your Numbers Podcast: Listen to more episodes for actionable advice and inspiring stories. Connect with Steven Pettigrew: Find him on LinkedIn to continue the conversation. Craig Alexander Rattray’s Website: Learn more about how Craig helps businesses grow here. Subscribe Now! Enjoyed this episode? Hit subscribe to Know Your Numbers and stay updated on all our latest episodes featuring practical business advice, financial strategies, and inspiring entrepreneurial journeys.

S1 Ep 5Scaling Smarter: Craig Discusses Building a Business for Success With Laura Taylor
In this episode of the Know Your Numbers Podcast, Craig Alexander Rattray is joined by Laura Taylor, an accomplished accountant and entrepreneur with a wealth of experience in helping businesses scale and succeed. Laura shares her journey from traditional accounting to founding Bright Flamingo, a modern, tech-driven firm. Together, they dive into the realities of business growth, financial forecasting, and the importance of choosing the right financial partner. If you’re a business owner looking for practical advice on building a scalable and profitable business, this episode is packed with actionable insights and inspiring lessons. Key Topics Covered The Importance of Knowing Your Numbers Craig and Laura dive into why understanding your financials is crucial for making smarter decisions and driving business growth. Using Social Media to Grow Your Business Laura shares how she leveraged social media to build her brand and connect with clients, showing the power of digital platforms for professional services. Common Financial Mistakes Business Owners Make A discussion on avoiding pitfalls like ignoring tax liabilities, mismanaging cash flow, and neglecting forecasting. How to Choose the Right Accountant Craig and Laura outline what to look for in an accountant who aligns with your business goals and values. Innovative Accounting Practices for SMEs Laura introduces Bright Flamingo, her new venture focused on delivering tech-driven, personalised accounting services. Practical Tips for Scaling Your Business The duo offers actionable advice on improving cash flow, forecasting effectively, and building a more resilient business. Key Quotes from the Episode Laura Taylor: “Accountants shouldn’t just crunch numbers; they should provide clarity that empowers business owners to make confident decisions.” Craig Alexander Rattray: “If you don’t know your numbers, you’re effectively driving your business blindfolded. It’s a recipe for disaster.” Laura Taylor: “Forecasting isn’t just about guessing future income. It’s about mapping the journey to your goals and knowing the risks along the way.” Craig Alexander Rattray: “A good accountant is an investment, not an expense. The right one can unlock opportunities you never knew were there.” Laura Taylor: “Cash flow is the heartbeat of any business. If it stops, the business stops, and that’s why planning is essential.” Why You Should Listen This episode is for any entrepreneur or business owner who wants to: Gain clarity on their financial health. Avoid common financial mistakes. Choose an accountant who adds real value. Build a business that’s scalable and sustainable. Learn how modern accounting practices can transform their approach to growth. Timestamps: 01:23 Laura's Journey to Success 02:26 The Power of Social Media in Business Growth 04:18 Innovative Accounting Practices 05:37 Challenges in the Accounting Profession 06:33 The Importance of Financial Insight 11:03 Effective Business Forecasting 11:29 Common Mistakes Business Owners Make 12:19 Tax Liabilities and Cash Flow Management 15:07 Choosing the Right Accountant 24:57 Laura's New Venture: Bright Flamingo 30:51 Final Thoughts and Contact Information Connect with Laura Taylor LinkedIn: Laura Taylor Connect with Craig Alexander Rattray LinkedIn: Craig Alexander Rattray Website: knowyournumbers.biz

S1 Ep 4The Contract Expert: Craig Talks With Yosof Ewing On Managing Contract Risk And Avoiding Being Squeezed By The 'Big Boys'
In this eye-opening episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Yosof Ewing, known as "The Contract Coach," to discuss the essentials of navigating contracts in construction and specialised trades. Yosof shares powerful insights into protecting your business against unfair terms and risky payment practices. From avoiding “sign-at-any-cost” clauses to standing firm on terms that protect your cash flow, this episode is a must-listen for anyone managing contracts in the construction or trade sectors. Yosof has been on the front lines of contract negotiations and adjudication, helping businesses like yours avoid costly mistakes and protect their bottom line. Key Topics Covered: The Contract Conundrum – Why so many specialist contractors find themselves locked into bad contracts and how to change that. Avoiding Insolvency – Yosof highlights the shocking statistic that one in five UK insolvencies are construction-related, revealing how businesses can protect themselves. Cash Flow is King – The critical importance of cash flow management, knowing your rights, and maintaining leverage. The Contract Coach Program – How Yosof’s coaching program builds contractors' confidence in contract negotiations, reduces reliance on adjudication, and empowers owners to protect their financial future. Episode Highlights & Quotes: On Signing Without Reviewing “A contract isn’t just paperwork—it’s your business’s life. Signing without understanding is like giving away free money to those who don’t have your interests at heart.” – Yosof On Navigating Risky Clauses “If the contract terms make you hesitate, ask questions. Red flags should make you stop and think, not sign.” – Yosof Understanding Your Power “The big guys might make you feel small, but you’re the expert. Your skill is their asset. Stand firm on what protects your cash flow and reputation.” – Yosof On the Toll of Poor Payment Practices “Every unpaid invoice or delayed payment isn’t just cash flow; it’s someone’s mental health, their family’s well-being. The impacts go far beyond the bank account.” – Yosof Timestamps: [00:42] – Introducing Yosof Ewing [01:11] – YosOf’s Background and Mission [02:03] – The Importance of Contracts [04:27] – Financial Health in Construction [05:36] – Challenges in the Construction Industry [11:59] – Horror Stories and Lessons [19:10] – The Journey of Tradespeople to Business Owners [20:07] – The Importance of Financial Education [20:52] – Coaching Success Stories [21:55] – Understanding Construction Contracts [23:06] – The Impact of Payment Delays [24:56] – Introducing the Contract Coach Program [26:06] – The Value of Leadership Development [30:41] – Practical Advice for Contractors [33:54] – The Power of Confidence and Expertise [35:13] – Connecting with the Contract Coach Connect with Yosof Ewing: LinkedIn: Yosof Ewing Website: The Contract Coach Want to learn more from Craig? Visit the Know Your Numbers Website here Follow Craig on LinkedIn Get the 'Get Paid On Time. Every Time!' worksheet Get Craig's 'Mastering Cash Flow' free here

S1 Ep 3Craig chats with Rebecca Sutherland on Confidence, Business Turnarounds, and Knowing Your Numbers
In this episode of The Know Your Numbers Podcast, host Craig Alexander Rattray speaks with Rebecca Sutherland, a seasoned entrepreneur, investor, and mentor, who has successfully turned around several businesses. Joining the conversation from sunny Portugal, Rebecca opens up about her journey through the challenging world of business ownership, the importance of financial literacy, and the hard decisions that come with running companies. Rebecca shares how her experience in a struggling manufacturing business led to a deeper understanding of the importance of knowing your numbers - confidence built through mastering her profit and loss accounts, balance sheets, and cash flow. She discusses how this knowledge, combined with the right team, can be the turning point for businesses on the brink. Rebecca’s candid reflections on the emotional toll of closing a business and how she emerged stronger offer valuable lessons for all entrepreneurs. Key topics discussed include: Rebecca’s journey from acquiring and turning around struggling businesses to investing in and mentoring others. The critical importance of surrounding yourself with the right people in business and life. How mastering your financials builds the confidence to make smarter, more strategic decisions. The emotional weight of closing a business and how Rebecca used that experience to grow both personally and professionally. How she now helps other business owners align their business goals with their personal lives, focusing on sustainable, people-centred growth. Key Takeaways: "Without the right people, you’re not going anywhere." "The numbers do not lie—master them to make better decisions." "From failure comes innovation. You learn the most when things don’t work out." Memorable Quotes: "It’s not about knowing everything, it’s about knowing what you don’t know and finding the right people to help you fill in the gaps." – Rebecca Sutherland "I used to get financial reports and just nod along, not really understanding. Now I ask the right questions and push back." – Rebecca Sutherland "Owning a business should be fun—too many business owners aren’t having enough fun." – Craig Alexander Rattray Resources Mentioned: Connect with Rebecca Sutherland on LinkedIn Know Your Numbers Mastery Course Recommended Book: Rocket Fuel by Gino Wickman & Mark C. Winters - Here On Amazon (NOT and affiliate link!) Call to Action: Enjoyed this episode? Hit subscribe to Know Your Numbers for more insightful conversations with business leaders, financial experts, and entrepreneurs who know the power of their numbers. Key Timestamps: 00:42 Meet Rebecca Sutherland 01:06 Rebecca's Business Journey 04:34 Challenges in the Manufacturing Business 06:30 Lessons from the Know Your Numbers Course 13:28 Advice for Struggling Business Owners 16:10 The Importance of the Right Team 20:14 Building a Balanced Team for Success 21:22 Understanding Every Role in Your Business 22:42 Learning from Failures and Innovating 23:31 The Importance of External Perspectives 25:54 Employee Ownership and Leadership Development 28:27 Advice for Aspiring Business Owners 30:04 Helping Businesses Thrive 31:18 Balancing Business and Personal Life 34:00 Conclusion and Future Projects

S1 Ep 2From Football to Finance: Craig Talks With Lee Mair About Football, Finance, And Life After The Game
In this episode of Know Your Numbers, host Craig Alexander Rattray sits down with former professional footballer and now funding expert, Lee Mair, to discuss his journey from the world of football to founding his finance brokerage, Mair Finance. Lee opens up about the emotional and financial challenges of transitioning from a football career to the "real world" and shares his personal experience of going from earning six figures a year to selling photocopiers for £18,000 a year. Lee also touches on the unique financial struggles many ex-footballers face, including depression, bankruptcy, and the pressure on families. Now, as the owner of Mair Finance, Lee is passionate about helping business owners secure the funding they need, and he's particularly driven to support fellow athletes navigating life after sports. Key topics discussed include: The emotional highs and lows of professional football and how they relate to the rollercoaster of running a business. The importance of financial planning, both during and after a football career. Lee’s advice for current footballers on preparing for life after the game. Insights into building a successful finance brokerage and the importance of cash flow management for business owners. The role of fitness and mental health in Lee’s life after football and how it helps him stay focused on business. His involvement with the mental health charity Back Onside and his passion for supporting those facing tough transitions. Key Takeaways: "Football is not forever. Start planning for life after your career while you’re still playing." "Know Your Numbers and ensure you have enough cash flow to cover the unexpected." "Business, like football, is full of highs and lows - don’t let the highs get too high or the lows too low." Memorable Quotes: "You go from working two hours a day to 10 hours a day... but you’re earning a fifth of the income." - Lee Mair "It’s not just about the player. It’s about their family and the financial pressures they face when football ends." - Lee Mair "Fitness keeps my head right. It’s not just about physical health - it’s about mental clarity when running a business." - Lee Mair Resources Mentioned: Mair Finance Website Lee Mair on LinkedIn and Instagram Charity: Back Onside Key Timestamps: 00:51 Lee's Journey from Football to Finance 03:50 Transition Challenges After Football 05:51 Helping Footballers Transition to Finance 10:53 The Importance of Fitness and Mental Health 12:51 Building a Business Team 18:16 Building Relationships Through Golf 18:34 From Hands-On to Businessman 19:09 Honesty and Client Relationships 20:16 Financial Advice for Businesses 23:07 The Emotional Rollercoaster of Football 26:28 Business Challenges and Resilience 29:41 Raising Finance and Client Care 32:48 Passion for Mental Health Advocacy 35:32 Contact and Closing Remarks Subscribe Now! Enjoyed this episode? Hit subscribe to Know Your Numbers and stay updated on all our latest episodes featuring business insights, financial strategies, and inspiring journeys.

S1 Ep 1From Operator to Entrepreneur: Craig Alexander Rattray Discusses Financial Business Challenges with Peter Archibald, Managing Director of Haldane Construction.
Join Scotland’s renowned cash flow expert, Craig Alexander Rattray, as he delves into the journey of transitioning from an operator to an entrepreneur. Craig sits down with Peter Archibald, Managing Director of Haldane Construction, to discuss the hurdles and triumphs faced in challenging circumstances. Peter's story begins in 2011 when they met as he was busy building Craig’s house and creating the back garden in his digger. Thirteen years later, Peter not only owns that business but has also navigated its growth through challenging and unexpected circumstances. Join us as Peter shares his early start in groundworks and construction, leaving school to dive straight into hands-on work. We’ll dive deep into how Peter faced the sudden responsibility of running the business, and how he transformed from an operator with little knowledge of finance into a savvy entrepreneur who understands the power of knowing his numbers. Peter’s insight into forecasting and financial management has revolutionised both his personal approach and the success of Haldane Construction. His story is a testament to resilience, learning on the go, and the drive to turn challenges into growth opportunities. Download to hear how Peter embraced the business side of construction, built his financial acumen, and turned adversity into a foundation for success. Perfect for aspiring entrepreneurs, business leaders, and anyone looking to navigate the complexities of entrepreneurship. Episode Highlights: [00:01:25] From Operator to Entrepreneur: Peter’s Journey Transition from working on the tools to becoming a business owner. Personal anecdotes from 2011, including building Craig’s house. [00:02:47] Haldane Construction: Services and Specialisations Detailed description of services offered: bespoke houses, extensions, refurbishments, commercial projects, and landscaping. [00:03:26] Building Trust and Accountability in Construction Strategies for establishing trust and accountability in the construction industry. Importance of brand building and community involvement. [00:05:45] Challenges and Triumphs: Taking Over the Business The story of taking over Haldane Construction under challenging circumstances. Growth and development of the company since its inception in 2003. [00:06:35] Facing Unexpected Challenges: Andrew’s Diagnosis and Passing Andrew Haldane’s diagnosis with stage four pancreatic cancer and his efforts to secure the company’s future. Peter’s sudden transition to leadership following Andrew’s passing on July 31, 2020. [00:07:36] Navigating Business Without Formal Training Peter’s initial struggles and reliance on adrenaline and willingness to learn. The lack of external help and the challenges of self-reliance. [00:08:59] Dealing with Emotional and Operational Roller Coasters The emotional impact of losing a mentor and taking over the business. The decision-making process regarding the future of the company amidst financial and operational challenges. [00:10:58] Personal Guarantees and Family Risk The impact of personal guarantees on Peter’s focus and determination. The risk to personal assets and the necessity for the business to succeed. [00:12:24] Understanding Financial Numbers The challenge of understanding financial statements and making informed decisions. The common issue of delayed financial information and its impact on business operations. [00:15:15] Understanding Business Metrics: Insights Discussion about the importance of knowing your business metrics and how it impacts decision-making. Managing a business with a focus on understanding past performance, status, and future goals. [00:17:14] Reaching a Breaking Point: Seeking Help Discussion about the moment Peter realised he needed external help. Cash flow issues and the realisation that the business couldn’t continue as it was. Highlighting the importance of seeking advice and support when facing business challenges. [00:19:17] Transformative Learning: Impact on Business Operations Importance of understanding financial statements like profit and loss accounts and balance sheets transformed the way Peter ran the business. [00:20:09] Shared Challenges: Learning from Peers Reflection on the value of learning alongside other business owners facing similar challenges. This collective learning environment provided reassurance and practical insights, making the journey less isolating. [00:20:50] Implementing Change: From Manual to Digital Bookkeeping Discussion about the practical steps Peter took to modernise the business operations. The transition from manual bookkeeping to online accounting systems, started using forecasting models, and engaged accountants for regular management accounts. [00:22:44] Real-Time Financial Insights: Transforming Business Operations Discussion about the benefits of having real-time financial information and how it has changed the approach to pricing. Understanding overheads and direct costs has led to more profitable decision-making. [00:23:01
The Know Your Numbers Podcast Launches This Thursday, 26th September
trailer🎉 The Countdown Is On! 🎉 We're officially launching The Know Your Numbers Podcast on Thursday the 26th of September! 🎙 Whether you're running a business, thinking of starting one, or simply want to make smarter decisions... this is the podcast for YOU! We’ve got a brilliant line-up of business owners and industry experts (and even an accountant 😉) sharing their best stories, strategies, and hard-won lessons. This isn’t just 'another' podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night. 😴💡 If you want to learn from the best and make smarter decisions in your business, then listen in! Set your reminders… this is one podcast you won't want to miss!