From Family Business to Honest Broker: Craig Talks With Cameron Young on Selling Smarter and Knowing Your Number
Know Your Numbers with Craig Alexander Rattray
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Cameron Young, Partner at Business Partnership - one of the UK’s largest independent business brokers - for a frank, funny and eye-opening conversation about selling businesses the right way.
Cameron shares his personal journey from family-run start-up to successful seven-figure sale and now into business brokerage, helping others navigate the same path with honesty and transparency - a rare trait in a sector with a well-earned bad reputation.
If you’ve ever thought about selling your business (even one day), or want to understand how to build real value in what you’ve created, this is a must-listen.
Key Topics Discussed:
✅ Cameron’s journey from school-hater to top of his class
✅ What it really takes to scale a successful e-commerce business
✅ How selling took over his life - and nearly the business
✅ Why many business brokers are doing sellers a massive disservice
✅ What a realistic valuation and timeline actually looks like
✅ Why "Know Your Number" applies just as much to your exit
✅ The power of honest advice - even if it means saying “you’re not ready yet”
✅ Don’t try to sell your business alone - it’s a full-time job
✅ Most business brokers focus on fees, not your future
✅ The best advice isn’t always what you want to hear
✅ You should be exit-ready years before you plan to sell
✅ A good sale is about more than price - it’s about legacy, team and fit
✅ Valuation starts with knowing your numbers - and your number
“It was like a lightbulb moment: what if this is all just a distraction tactic from our competitors?”
“We had the best quarter in our company’s history because I got back to running the business.”
“Too many brokers will tell you what you want to hear. That’s not our job.”
“There shouldn’t be smoke and mirrors around selling a business. Business owners deserve better.”
“You’ve got to know your number - not just your numbers.”
📌 Business Partnership - Honest business brokerage with nationwide reach
📌 Know Your Numbers Website – Helping business owners grow with confidence
📌 Value Builder UK – Tools for growing business value and exit planning (talk to Criag for more on Value Builder)