Inside The Firm

On this episode of Inside the Firm, what’s the best feedback you can provide to employees?, I studied architecture but wouldn’t do it again, and Ai renderings by clients. Join us as we go back Inside the Firm!

Petar Krastev, founder of Coach PK, is a fitness coach whose journey is a testament to transformation, resilience, and faith. Leaving his home country at 22 with just 10 euros, Petar endured hardship, including living on the streets and working grueling jobs, before finding purpose in fitness and personal growth. In 2019, his life took a profound turn when he became a Newborn Christian, grounding his business and life in faith. Through Coach PK, he helps entrepreneurs and business leaders reclaim their health, focusing on physical, mental, and spiritual resilience.

Stacey Chazin is a dynamic leadership development coach and proud introvert who is rewriting the narrative on introversion. Having grappled with societal expectations that favored extraversion, Stacey underwent a remarkable transformation. Instead of conforming to societal pressures, she embraced her introverted qualities, turning them into powerful assets that allowed her to thrive both professionally and personally. Now, as a fervent advocate and coach for introverts, Stacey draws on her extensive corporate and non-profit experience, a master’s in organizational development and leadership, and certification as a Myers-Briggs Type Indicator® (MBTI®) practitioner to empower introverts, guiding them toward self-acceptance, fulfillment, and success in the workplace and beyond.

On this episode of Inside the Firm, construction spending inches up in the New Year, what do the incoming tariffs mean for the industry, and can robots solve the housing crisis? Join us as we go back Inside the Firm!

David Griffiths, also known as "David the Digital Creator," is a leader in digital marketing and content strategy with over 1.5 million followers across multiple platforms. In addition to his success as a content creator, David is a celebrated gospel recording artist and educator. His latest project, the Quick Wins Challenge, helps individuals quickly build their social media presence with actionable strategies. David’s mission combines faith and entrepreneurship, guiding others towards success while staying true to biblical principles. Join us as we dive into David’s journey, his insights on content creation, and how faith drives his work.

Morgan Chawaga is an Evidence-Based Career Coach and Founder of The Healthy Architect. With over a decade of experience in architecture, Morgan's personal battle with burnout inspired her mission to help architects create healthier career paths. Her programs focus on four key pillars: mental, emotional, time, and financial health. By challenging outdated industry mindsets, Morgan empowers architects to prioritize well-being while achieving sustainable success. Through her coaching, architects worldwide have learned to reduce stress, prevent burnout, negotiate better raises, and thrive in their careers.

On this episode of Inside the Firm, builder confidence is on the rise, the FED cut rates again, and let’s all learn together but not make the same mistakes we made in 2024 in 2025. Join us as we go back Inside the Firm!

John David Graham is the founder of Good Samaritan Home, a housing / mentoring program helping men and women restart their lives after prison. Prior to that, he was a door-to-door salesman, children’s home counselor, substitute schoolteacher, truck driver, fireman, building contractor, minister and journalist. As you can see, he has a lot of life experience and sometimes the road home takes many twists and turns to develop what John calls “calloused hands and a tender heart” which he used to write his award-winning debut novel RUNNING AS FAST AS I CAN.

John Marvin is an expert in marketing, strategy, education, and eye care. He is a well-known speaker and educator who frequently shares his thoughts on these subjects on his blog and podcast, Practice Principles.

On this episode of Inside the Firm, a shout out to our new favorite architectural rendering company, then how do the dots from the army squads in last week’s episode relate to sole proprietors?, next more FED news and finally Steve Job reads! Join us as we go back Inside the Firm!

Nick Smith, President of Loud Canvas Media, transitioned from being a Regional Director at Next Level Church to leading a company that supports over 1,000 websites and 400 clients. His background in ministry taught him the power of authentic communication and purpose-driven leadership, which he now applies in the Pharma and digital marketing industries. Nick’s journey from "Pastor to Pharma" demonstrates his belief that leadership and communication transcend industries. He brings a unique perspective on leadership, marketing, and the impact of purpose to any conversation.

David Roche is a professional coach and mentor, specializing in guiding first-time CEOs through his company Grey Area Coaching. He serves as non-exec Chair of the London Book Fair and Chair of New Writing North, while also lecturing at NFTS. David’s second book, Become a Successful First-Time CEO, became an Amazon #1 Bestseller in March 2024. With a background as CEO of Borders and BOOKS etc., and roles at Waterstones, HMV, and HarperCollins, David has made significant contributions to retail and publishing. He was awarded an Honorary Fellowship in 2017 for his services to the UK book trade.

On this episode of Inside the Firm, Alex breaks down what we can learn from the U.S. Army’s seven person squads and how we should be applying that to how service based businesses grow and prosper. Join us as we go back Inside the Firm!

On this episode of Inside the Firm, AIA billings are finally positive after 20 months of negativity, builder confidence moves higher, and ADUs are set to rule the world in Denver, we are so literally back! Join us as we go back Inside the Firm!

Richard Walsh is the CEO of Sharpen the Spear Coaching and a 30-year seasoned entrepreneur. He’s also the best-selling author of Escape the Owner Prison, the contractor's new way to scale, regain control, and fast-track growth while loving life. He is also a speaker and podcast host, husband, and father of six children, a US Marine, champion boxer, black belt, and an internationally recognized steel sculptor. His expertise lies in combining both the strategic and the tactical. He's able to deliver immediate, problem-solving results (tactical), along with strategic, long-term implementation of systemization and scalability. With over 30 years in business himself, Richard has embraced time compression, sharing the secrets and strategies that bring rapid and lasting results to the companies he works with.

In this insightful presentation, Lance Cayko, serial entrepreneur, architect, builder, and co-founder of F9 Productions, dives deep into the unique challenges faced by minority architects in the industry. From navigating systemic barriers to finding your voice in a traditionally homogeneous field, Lance shares his personal journey and actionable strategies to inspire and empower the next generation of architects. Topics covered include: ✅ Overcoming systemic obstacles in architecture ✅ Building resilience and breaking stereotypes ✅ The transformative power of mentorship ✅ Strategies for creating a successful and fulfilling career This talk is packed with practical advice, motivational insights, and real-world examples that shed light on how diversity and inclusion can shape the future of architecture. Whether you’re a student, professional, or enthusiast, this presentation offers valuable lessons to fuel your career growth.

On this episode of Inside the Firm, the NAHB congratulates Donald Trump on his victory but what about the AIA?, then what do the election results mean for housing, wage growth is up for construction workers, and the FED cut rates again, we are so back! Join us as we go back Inside the Firm!

Natalie Doyle Oldfield is a leading trust expert and the author of The Power of Trust, with a new book set to launch on October 29. For the past 12 years, she has helped business owners and leaders implement the 8 Principles of Trust, showing that increased trust drives sales, promotions, and career opportunities. Recognized as a Top Thought Leader in Trust for five consecutive years by Trust Across America, she has spoken alongside industry leaders like Howard Schultz and Stephen Covey. With extensive experience in IT leadership and communication, Natalie shares trust-building frameworks at conferences and corporate events to enhance customer relationships and business growth.

On this episode of Inside the Firm, the boys are back from the BOND conference and give a recap, then an update on the economy, and last but not least how to be an effective CEO like Elon Musk? Join us as we go back Inside the Firm!

Spencer Howard is a credit card loyalty program and travel rewards expert, and the founder of Straight To The Points, a leading resource for maximizing credit card points for luxury travel. With nearly a decade of experience in the travel writing industry, he has contributed to prominent outlets like Upgraded Points and The Points Guy, and served as editor in chief at 10xtravel.com. Featured in major publications such as Forbes and CNBC, Spencer believes everyone deserves to fly business class at least once. He has traveled to over 60 countries and resides in Washington, D.C., where he balances his passion for travel with family life as a proud father.

On this episode of Inside the Firm, building is wild, existing home sales fall to lowest level since 2010, and what about responding to code official comments? Join us as we go back Inside the Firm!

Aurora Winter is an award-winning, bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people make a difference. Do you want to write a book? Do you want to create multiple streams of income & impact with your successful business, brand, and book? Then stay tuned!

On this episode of Inside the Firm, is the soft landing finally here?, then Lance breaks down his first NAHB meet and greet, and Al wants you to help spread the message. Join us as we go back Inside the Firm!

Mark Collins is a Husband, Father, and Business and Life Coach with a passion to see everyone equipped to be the HERO they were created to be. He has authored his first book, “Life Mastery: Living life by design, not by default”. He has developed and launched his Life Mastery online course and has had the privilege of speaking at conferences throughout the Western States. In over 15 years of working with ambitious people, coach and mentor, Mark has seen hundreds of lives changed and callings unleashed.

On this episode of Inside the Firm, Newsweek says that the housing market will come roaring back after the election, then new news from the FED, and Kamala says that no one can start a business with only $5,000. Join us as we go back Inside the Firm!

Mark Struczewski, also known as Mister Productivity, is a Houston-based productivity coach and host of The Mister Productivity™ Podcast. He brings over 1,300 episodes of experience to help leaders conquer being overwhelmed. Drawing from his daily running routine and commitment to continuous learning, he offers practical strategies to overcome distractions and achieve clarity.

On this episode of Inside the Firm, the guys finally do it… Lance and Al Join the National Association of Homebuilders, then they get their rate cut, what’s next for the economy, and finally, are rules meant to be broken?! Join us as we go back Inside the Firm!

Josiah Maddock is an architect specializing in modern, sustainable design. He and his firm, Josiah Maddock Architects, create inspiring spaces through a collaborative, client-focused approach, blending architecture with development for efficient, high-quality projects. Their hybrid practice offers traditional architectural services and Architect as Developer solutions, optimizing returns for investors. Whether designing homes, commercial spaces, or public areas, they are committed to excellence and innovation in every project. Design is their passion, and they aim to transform and elevate each unique project that they undertake.

On this episode of Inside the Firm, the guys debate if you can be a leader and also a people pleaser, then a surprise lift for new homes sales. Join us as we go back Inside the Firm!

Holly Porter is an international speaker and creator of 11 startups. She embodies resilience and perseverance. As a 13-time best-selling author and dedicated philanthropist, she emerged stronger after a challenging 70-day battle with COVID-19, becoming a living testament to resilience. Holly leads a non-profit supporting the long COVID community, demonstrating her commitment to making a positive impact. Her infectious joy and wisdom inspire hope, proving healing is possible after life's toughest battles. Through her diverse achievements and philanthropy, Holly continues to motivate countless lives, showing that adversity can be overcome with strength, positivity, and generosity.

On this episode of Inside the Firm, they’re 3D printing houses out of wood now?, then we are finally going to get a rate cut, and last but not least how to film a commercial for your company! Join us as we go back Inside the Firm!

John Graham is a 3x USA Memory Champion and Grandmaster of Memory, who has overcome panic attacks and chronic anxiety through innovative methods. As an entrepreneur since 2012, he mentors high performers and champions mental wellness. Inspired by "Moonwalking with Einstein," John has won multiple USA Memory Championships and now helps others at releasepanic.com/free.

On this episode of Inside the Firm, the Fed is set to lower rates in September and unemployment is up, and 10 phrases leaders need to stop saying! Join us as we go back Inside the Firm!

Rena is a nationally recognized expert in small firm practice and the author of The Architect’s Guide to Small Firm Management (Wiley, 2010). With 20 years of experience as the owner of a small architecture firm, and over 15 years as a consultant and educator, Rena brings a special understanding of design firms managed by entrepreneurial architects. Rena served as executive editor of AIA’s The Architect’s Handbook of Professional Practice, 15th edition She taught professional practice in the architecture schools at the University of Washington (1993 - 2003), and at Washington State University (2008 - 2013). She was named an AIA Fellow in 2006.

Emanuel Rose is a wealth of experience in lead generation, branding, advertising, and digital agency operations, and is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing, Emanuel leads with vision and innovation, leveraging machine learning to drive lead generation for clients across the Western US and beyond. With an unwavering commitment to excellence, Emanuel pushes the boundaries of what's possible in the digital marketing landscape, ensuring his clients stay ahead of the curve.

On this episode of Inside the Firm, Al, “The Oracle” Gore gives us the short term and long term strategies you need as an architect to survive what’s coming. Join us as we go back Inside the Firm!

Christian Espinosa is a bestselling author of "The Smartest Person in the Room," explores the quest for validation and intellectual supremacy. His latest book, "The In-Between: Life in the Micro," details his transformation from a competitive mindset to a compassionate global citizen. An accomplished entrepreneur, Christian founded and sold Alpine Security and now leads Blue Goat Cyber. Beyond his corporate achievements, he is a white hat hacker, keynote speaker, and adventure enthusiast with 24 Ironman triathlons and two Seven Summits climbs under his belt.

On this episode of Inside the Firm, is the economy back, is a much needed rate cut coming and why are sales sometimes a Herculean effort? Join us as we go back Inside the Firm!

Tabatha Thorell is a native of rural Nebraska and a devoted wife and mother to five girls. With a career spanning 16 years, she began as a fitness coach, earning a reputation for motivation and persistence. Alongside her high school sweetheart, Tabatha has been a successful real estate investor for nearly two decades. Beyond fitness coaching, Tabatha is a best-selling co-author, speaker, life, and business coach. Her diverse skill set and passion for helping others achieve their dreams have made her a sought-after mentor. Tabatha's podcast, “What Went wrong” is where she shares inspiring stories and insights, and adds another dimension to her impactful presence.

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, and a celebrated author, speaker, and brand strategist. With a core emphasis on differentiation, Barry advocates for leaders to unearth and champion their brand’s distinctiveness to win market share and the hearts of the people who represent it. His book, “The Power of Differentiation. Win Hearts, Minds and Market Share,” distributed by Simon and Schuster, embodies this philosophy. As the founder of LABOV, a renowned marketing training firm serving blue-chip clients, Barry is renowned for his infectious energy, creativity, and uplifting message.

On this episode of Inside the Firm, jobless claims are up but don’t worry, then Biden proposes a 5% cap on rents, and last but not least what are the three traits essential for entrepreneurial success? Join us as we go back Inside the Firm!

Cash flow is the foundation of a strong financial position and Ryan helps architects and engineers build financial systems that provide peace of mind, financial clarity, and ultimately better decision-making. Starting his career as a mechanical engineer, he built an engineering department from the ground up. In just five years, he built the department into a formidable team of 11 professionals, generating an annual revenue exceeding $1 million. This journey uncovered Ryan's true passion for finance and investing, which led him to starting his financial planning firm.

On this episode of Inside the Firm, with every project you should get a fee, a photo, and a friend, then an inflation update, what are the two types of sales, and how is architectural billing looking? Join us as we go back Inside the Firm!

Daniel Den became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel is also the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

Annie Larner is a commercial broker focused on leasing in sales in northern Colorado. She is hooked on the grind and chaos of real estate, hustling from dawn to dusk to get deals done, make new friends, and contribute to the growth of her beloved hometown. She’s a CU Boulder grad, an enthusiastic birthday song and karaoke singer, a mother of two boys with whom she loves to cook and play board games and no, she doesn't let them win, and a co-host of a podcast called SideDish, focused on what’s up in Longmont Colorado.

On this episode of Inside the Firm, what’s around the corner for the housing market, then we just cannot break free from these horrible interest rates, and finally 11 strategies for managing a team effectively. Join us as we go back Inside the Firm!

Dr. Michael Jaquith is a Ph. D. Chemist who left the corporate world and now helps men everywhere discover how to get more of what they want and live the promise of abundant life. By combining analytical science, psychology, and the time honored teachings of the Faith, Michael helps men who feel stuck, confused, and powerless to unlock those chains and find what they really want. Michael is married with six children and lives in rural northern Idaho.

On this episode of Inside the Firm, Al Gore is heading to the Niche BIM conference as a speaker, then what’s going on with housing and multi-family starts! Join us as we go back Inside the Firm!

Tom Paladino, a distinguished scalar energy researcher from Florida, explores the profound realm of scalar energy, the fundamental life force present throughout the universe. His groundbreaking theories suggest scalar energy originates from celestial bodies like the sun and stars, serving as the genesis of all energy. Tom envisions scalar energy as instructive, guiding spiritual, cognitive, emotional, and physical phenomena, bringing order to existence.

On this episode of Inside the Firm, it’s an employer market again, then an update on where the FED is and how their supposed future rate cuts might affect you, and finally an update on housing costs! Join us as we go back Inside the Firm!