PLAY PODCASTS
Indie Business Podcast

Indie Business Podcast

103 episodes — Page 2 of 3

Episode 50: Meagan Sincock of Wildly Natural [Podcast]

Welcome to Episode 50 of the Indie Business Podcast! In this episode, I introduce you to Meagan Sincock of Wildly Natural in Bennington, Kansas. Wildly Natural is a fun and fairly new mineral makeup company run by a woman who loved makeup so much that she talked her mom into becoming a Mary Kay consultant just so she could have a never ending stash at her disposal. As you'll hear, Meagan is an esthetician by trade, but when she could not find a job in her field, she perched herself at an office job and started working as a freelance makeup artist. She stumbled upon some makeup that said the word, “handmade” on the label, and you know what happened next. Yep. Meagan began studying to learn how to make her own makeup, and after a few years of study and trial and error, she started a business of her own. While Meagan's company is fairly young (and so is Meagan), as you'll hear in this interview, she's done quite a few things to ensure the ongoing sustainability of her business. You can learn a lot from her experiences, especially if you are a new beautypreneuer. Enjoy my interview with Meagan NOW! Listen to the Audio Episode Show Notes The beginnings of Wildly Natural, and how Meagan started it after she couldn't find a job as an esthetician. (starting at 2:06)Why Meagan thought she could start a business in an economy where a lot of people were closing their businesses. (starting at 5:31)How makeup has evolved over the years to embrace bold, colorful looks that recognizes makeup as more of an art form than ever before. (starting at 7:05)A little about the trademark registration process, and Meagan's experience and recommendations. (starting at 8:18)How Meagan uses Instagram to market her products, including how she approaches people to use her makeup and post pictures on social media. (starting at 9:56)Why Meagan chose Shopify to host her website, and her favorite plugin. (starting at 13:00)How Meagan uses social media to promote her business today, and how she intends to add video in the near future. (starting at 14:50)How Meagan chooses which ingredients to use and which not to use in her products, and what her Leaping Bunny certification means to her brand. (starting at 16:17)Meagan's future plans for herself and for her brand, the thought process she used to introduce some of her latest new products, and a bit about how she manages her workday. (starting at 20:03) A woman may not have enough money for a facial, but she'll always have enough to buy some makeup. - Meagan Sincock, Wildly NaturalClick To Tweet Actions You Can Take Right Now At the Indie Business Network, we believe in rolling up our sleeves. Success does not come by listening to the Indie Business Podcast. It comes by taking action based on the things you hear on the show. Success leaves clues, and we believe in following them. Here are some specific actions you can consider taking right now based on my interview with Meagan. Leverage your background and expertise: Meagan's experience shows what happens when you choose a business that allows you to leverage a former profession to build your entrepreneurial venture. When Meagan couldn't find a job in the field she trained for, she switched gears. Today, she remains in the skincare field, but in a way that allows her much more flexibility than if she had a job as an esthetician. How can you use your previous work or educational background to appeal to your customers?Respond to your customers: Meagan said that one of her customers's problems was not knowing which eye shadow colors complemented each other. Meagan solved this problem for her customers by creating color palettes that are sold as a set. You never have to guess at what your customers' problems are … they will tell you, making it easier for you to create new things that respond directly to their needs. What are your customers's biggest headaches? How can you help them make them go away? Explore Additional Resources Website and e-commerce hosting: Shopify Trademark attorney: Andrea Hence Evans, Esq. Business coaching and training: Indie Business Network Shopify product review plugin: Yotpo Cruelty free certify certification: Leaping Bunny and People for the Ethical Treatment of Animals (PETA) Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (an

Oct 27, 201635 min

Episode 49: Ronda Porter-Altema of Soude Haiti [Podcast]

Welcome to Episode 49 of the Indie Business Podcast! In this episode, I introduce you to Ronda Porter-Altema of Soude Haiti, a non-profit 501(c)(3) organization dedicated to helping the people of Haiti build self-sustaining businesses and become more economically empowered. I recorded this interview just a few short days after Hurricane Matthew left a path of death and destruction throughout Haiti, and at the time Ronda and I spoke, the death toll was approaching 1,000, but was still unknown. Soude Haiti is adjusting its efforts to provide whatever aid it can, but the organization's ongoing mission and message is one of economic independence and empowerment, and to that end, they are teaching people how to grow and sell produce, and to make things they can sell, so they can provide for themselves and generate steady income. You will come away from this experience with a renewed sense of how even your smallest contribution can have a lasting economic impact for a Haitian mom or dad struggling to create a better life for their children. Enjoy my interview with Ronda NOW! Listen to the Audio Episode Show Notes The beginnings of Soude Haiti, its focus on education and economic growth, and how Ronda and her husband, a native Haitian, met and formed the organization. (starting at 4:00) Hurricane Matthew update. (starting at 7:25) Soude Haiti's specific activities to support self sustainability and economic development, including strengthening rural areas and helping people adjust their mindset from being given things to working to sustain themselves in three main areas: soap and product making, horticulture, sewing. (starting at 10:33) How YOU can help Soude Haiti with its empowerment work. (starting at 14:57) Details about how Soude Haiti's volunteer trips work (starting at 19:10) How you can help with Soude Haiti's sewing projects (starting at 25:03) What you can do by the end of this week to help Soude Haiti (starting at 27:20) The price to participate in a Soude Haiti volunteer trip (starting at 32:21) “ Donate to help Soude Haiti empower the people of Haiti, sign up for a volunteer trip! #soudehaitiClick To Tweet ” Ronda Porter-Altema, Soude Haiti Actions You Can Take Right Now At the Indie Business Network, we believe in rolling up our sleeves. Success does not come by listening to the Indie Business Podcast. It comes by taking action based on the things you hear on the show. Success leaves clues, and we believe in following them. Here are some specific actions you can consider taking right now based on my interview with Ronda. Embrace the mission: Soude Haiti's mission is all about empowerment. It's great when we can give financially, but it's critical that we not only give people fish, but also teach them how to fish. Soude Haiti does that. Donate money: The Haitian people's greatest need now includes financial relief, and you can donate at the Soude Haiti website here. Going forward, their needs include supplies like the seeds Ronda mentioned, and also manpower. If you'd like to join me on a volunteer trip to Haiti to teach product making classes, contact me through our contact page. Donate seeds: especially squash, tomatoes, corn, spinach, carrots, and cabbage. Spread the word on social media: Any posts to Twitter, Facebook, and even your own blog are helpful. You can even contact Ronda for an interview and create content for you blog and support Soude Haiti at the same time. Explore Additional Resources Visit Soude Haiti Social media: Facebook; Twitter Hurricane Matthew News (Yahoo): Haiti hurricane victims face choice: leave or rebuild Non-profit soapmaking training project: Lovin' Soap Project (this is the organization Ronda could not recall the name of, at 14:39) Entrepreneurial retreat: #IndieCruise How to help the people of Haiti: Donate to Soude Haiti via PayPal account or credit card on the home page, or email them for the address to send a check Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (an Android or iPhone app). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on iTunes, and be sure to subscribe there to receive automatic episodes as they are released. If this podcast has inspired you to break all the rules, build your own corporate ladder, and cr

Oct 19, 201642 min

Episode 48: Toushonta Hogan of Scent_sa-tional Soaps [Podcast]

Welcome to Episode 48 of the Indie Business Podcast! In this episode, I'll introduce you to Toushonta of Scent_sa-tional Soaps in Los Angeles, CA. As you'll hear on this episode, Toushonta has had two phases of her business. The first was a warmup phase, which ended when she worked through a bit of an entrepreneurial desert as she dug deep into herself to decide whether she wanted to really pursue a business. The second is a kind of blast off, take no prisoners phase, which she is enjoying now. You will literally hear the excitement in her voice, as Toushonta describes finding her target audience, creating systems that work, and utilizing a vast support network to boost productivity and results – and have more FUN. Get your weekly entrepreneurial vitamin dose in this uplifting and invigorating episode of the Indie Business Podcast. Enjoy my interview with Toushonta NOW! Listen to the Audio Episode Show Notes The beginning of Scent_sa-tional Soaps, including Toushonta's passage trough the entrepreneurial desert. (starting at 2:17) A bit about the Scent_sa-tional Soaps business model. (starting at 9:15) How to decide which maker shows will be worth your time to participate in. (starting at 11:49) How Toushonta successfully fits her business around her life, and tips to help you do the same. (starting at 13:48) Toushonta's once-a-week entrepreneurial support call and accountability group, and the importance of networking. (starting at 17:15) Toushonta's daughter's business. (starting at 20:25) Scent_sa-tional Soaps' various different income streams, and how everything fits together. (starting at 24:25) How Toushonta manages the Scent_sa-tional Soaps fundraising program. (starting at 29:14) The importance of being open to new ideas and unexpected opportunities, while being strategic about which ones to pursue and which ones to turn down. (starting at 34:10) Rapid fire interrogation. (starting at 37:43 “ Don't be everywhere. Fine tune who you serve. Be strategic with your target audience.Click To Tweet ” Toushonta Hogan, Scent_sa-tional Soaps Three Actions You Can Take Right Now At the Indie Business Network, we believe in rolling up our sleeves. Success does not come by listening to the Indie Business Podcast. It comes by taking action based on the things you hear on the show. Success leaves clues, and we believe in following them. Here are 3 actions you can consider taking right now based on my interview with Toushonta. Work through your own personal desert: I'm so grateful for Toushonta's ability to remove the veil and just be down to earth honest about how she struggled to decide whether entrepreneurship was for her. I want you to listen very carefully to that part, maybe replay it, especially if you are a new business owner, because you need to know that depression can sometimes be a part of entrepreneurship. It's not all fun and roses. It's not always the upbeat picture you see on Facebook. Sometimes, it stinks, but if you push your way through, as Toushonta did, you can see that the payoff is huge. Find your people: Did you catch the part where Toushonta said that, once you find your target audience, everything starts to flow more easily? I didn't say it became easy, and neither did she, but you can begin to get into a groove when you are clear about who you are serving and how yur products can benefit them specifically. Create reliable support systems: Toushonta is a great example of how entrepreneurs should establish multiple support systems. She has hr family. Sh has her maker friends. She has her wholesale customers like the boutique where she hosts Soothing Saturdays. She is a member of the Indie Business Network. She joined me on IndieCruise and went to other events where she could learn and grow with like-minded people. Get out of your studio and be a part of your community. Explore Additional Resources Visit Scent_sa-tional Soaps Social media: Facebook; Instagram Festival: Strawberry Fest, Oxnard, California Learn to make soap: The Nova Studio Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, by Steven Covey Entrepreneurial retreat: #IndieCruise Teenpreneur business: Shai's World Boutique and Soothing Saturdays: All That and More Boutique, Culver City, CA Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhon

Jul 28, 201644 min

Episode 47: Andrea Hence Evans, Esq. of The Law Firm of Andrea Hence Evans, LLC [Podcast]

Welcome to Episode 47 of the Indie Business Podcast! In this episode, I'll introduce you to Andrea Hence Evans, Esq. of The Law Firm of Andrea Hence Evans outside my fabulous hometown of Washington, DC. (Sorry for calling it episode 46 in the podcast recording.) As you'll hear on this episode, as a former practicing attorney myself, I was excited to meet Andrea on Twitter several years ago. Since then, our professional relationship has blossomed into one of my most valued personal friendships. Andrea is a member of the Indie Business Network and an an intellectual property attorney who specializes in helping entrepreneurs secure and manage their rights to patents, trademarks and copyrights. She is a former attorney with the US Patent & Trademark Office, and she literally started her business with two weeks notice and a new laptop. Andrea is a frequent speaker at entrepreneurial conferences and events, and has addressed my #IndieCruise Mastermind retreat as well. You'll enjoy our wide-ranging conversation, including how Andrea manages to successfully integrate life and business and how we treasure the freedom, flexibility, and fun that comes along with entrepreneurship. Enjoy my interview with Andrea NOW! Listen to the Audio Episode Show Notes The story behind Andrea's creation of her practice. (starting at 2:17) How Andrea “prepared” to quit her job and strike out on her own as an intellectual property attorney. (starting at 6:46) Andrea on the importance of your professional social network. (starting at 8:35) How Andrea successfully integrates her life as an entrepreneur with her personal life. (starting at 12:28) Missteps entrepreneurs make when it comes to intellectual property, and how to fix them. (starting at 15:10) You don't know what you don't know. (starting at 17:24) Andrea shares her take on your entrepreneurial mindset. (starting at 18:37) How Andrea manages her firm with assistants and people who work on an “as needed contract” basis. (starting at 22:26) How Andrea approaches day-to-day life as a parent and a business leader, including time management ideas and the importance of delegation. (starting at 24:06) The hardest decision you can make as a new entrepreneur who is holding down a full-time job. (starting at 29:16) The freedom and flexibility of entrepreneurship. (starting at 31:40 It only takes on “yes.” (starting at 33:53 “ The only way you can grow is to stand behind what you do best, and outsource everything else.Click To Tweet ” Andrea Hence Evans, Esq., The Law Firm of Andrea Hence Evans Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking action, because nothing happens without it! Here are 3 actions you can consider taking right now based on my interview with Andrea. Learn what you don't know: Andrea pointed out the critical point that, when you start any new endeavor, you don't know what you don't know. This means that you don't even know what questions to ask when you first launch a business. The bottom line though is that you have to make it your business to ask questions s you can figure it out as you go. Ask Google, ask local professionals, ask entrepreneurs in fields outside your own. This is the only way to gather the knowledge you need on an ongoing basis to keep yourself and your business strong and successful. Delegate: Andrea has set up her business so she has someone to answer calls and manage her schedule, someone to help her with social media, and professional contractors to help her with client work. You may not need help in those specific areas, but it is important for you to figure out where you do need help, and then go and find. You can start a business as the chief cook and bottle washer, but you cannot grow one that way. Return phone calls: Andrea has sometimes solidified new business not because of the merits of her service (which are clearly considerable), but simply because she returned a call ad someone else did not. You never know who is calling you, and yes, sometimes, a phone call comes to nothing. But there is probably no less expensive way to earn a new customer than to return their phone call … so there's really no excuse not to do it. Explore Additional Resources Visit The Law Firm of Andrea Hence Evans, LLC Call Andrea's office: 301-497-9997 Social media: Facebook; Periscope Intellectual property rights: US Patent & Trademark Office Entrepreneurial retreat: #IndieCruise Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provid

Jul 14, 201642 min

Episode 46: How I Put the I-N-D-I-E in the Indie Business Network [Podcast]

Welcome to Episode 46 of the Indie Business Podcast! This episode marks a bit of a milestone: it's the first ever in which I am not interviewing a guest. I am not changing the things permanently. I will continue to bring you the best inspirational stories of Makers around the nation, but I am changing things up a bit this week to celebrate Independence Day 2016. In this episode, which is much shorter than other episodes, I am stepping away from my usual Maker interview format to bring you a timely message that celebrates the spirit of the American independent business owner — the Indie Business owner — the type of business I was inspired to serve nearly 17 years ago when I launched the Indie Business Network. I am frequently asked to share the story of how I started the Indie Business Network. It has got a few twists and turns to it, so I am going to save the details for another day. For now, I will simply share a bit of the personal mindset I embraced before IBN was born. The actual occurrences that make up the IBN's story mean little unless they are viewed through the lens of the founder's (me) personal life philosophy. The same things that happened to me before IBN started could have happened to someone else, and their response would have been different. Mine was what it was because of who I am. This podcast reveals more of that than ever before. Enjoy a bit about my philosophy of life NOW! Listen to the Audio Episode Show Notes: My life philosophy “ No one and no thing can keep me from my true callings in life.Click To Tweet ” Donna Maria, Indie Business Network I believe I am called to do specific things in my life journey. (starting at 2:54) It's my chief responsibility to discover my callings, with an ‘s' on the end. (starting at 3:28) I must not allow any person to keep me from doing what I feel called to do. (starting at 4:11) Episode Show Notes: What INDIE Stands For Independence … from mainstream ideas about the meaning of success …(starting at 5:02) Newsworthy … and able to serve as an effective media outlet for your own brand (starting at 7:50) Destiny … is paramount (starting at 8:59) Income … is integral to Indie Business Network members(starting at 10:06) Equity … ownership distinguishes Indies from businesses that have given up control of their business to third parties (starting at 11:11) Celebration of the blessing of life in America … (starting at 12:17) Binge on all Episodes of the Indie Business Podcast If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (an Android or iPhone app). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on iTunes, and be sure to subscribe there to receive automatic episodes as they are released. If this podcast has inspired you to beak all the rules, build your own corporate ladder, and create the life you love, please share on Facebook, Twitter and LinkedIn. The post Episode 46: How I Put the I-N-D-I-E in the Indie Business Network [Podcast] appeared first on Indie Business Network®.

Jun 29, 201616 min

Episode 45: Christina Wennstrom: Soap Seas, Redondo Beach, California [Podcast]

Welcome to Episode 45 of the Indie Business Podcast! In this episode, I'll introduce you to Christina Wennstrom of Soap Seas in Redondo Beach, California. Before we dive in, I want you to know that I recorded this episode at my mother's dining room table on a day when her alarm malfunctioned and my children had just started summer vacation. Please be forgiving when you hear a few beeping sounds in the background, and my son's squeal as he ran a home run on his PS4 baseball game. As you know, one of the things the Indie Business Network, and me personally, is all about is building a business around your life, so this is just a real life example of how I do that. Hey, they show must go on, right? Now, onto Christina. At the time of this recording, Christina's business is just 12 months old, and you will be amazed and inspired by how far she's come and how she's putting it all together. Not only dos she has a robust online business, but she is finding that it's hard to keep up with that because she's so busy in her local community. In just the past year, she's created a local business to business customer base that rivals those that have taken others years to build. You'll love hearing her story and how she's growing in this episode. Enjoy my interview with Christina NOW! Listen to the Audio Episode Show Notes The story behind Soap Seas. (starting at 2:26) Christina's “other” gig – and how she manages making and managing on any given day. (starting at 9:02) Why it's important to be the face of your brand in a variety of communities. (starting at 13:20) How Christina uses social media (Instagram in particular) to grow her business, and how she uses it to earn new business. (starting at 18:40) How Soap Seas makes money. (starting at 25:10) How Christina makes the most of product shows, even when she does not make a lot of money. (starting at 29:53) Christina's plans in terms of growing her business. (starting at 33:36) What being Indie means to Christina. (starting at 38:50) Rapid fire interrogation. (starting at 39:50) “ Indie means the freedom to create and explore, knowing that you can make and share your own story.Click To Tweet ” Christina Wennstrom, Soap Seas Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking action, because nothing happens without it! Here are 3 actions you can consider taking right now based on my interview with Christina. Go outside and play in community: Christina has built her business around being with people in her local area. Attracted as much by her personally as they are by her products, other business owners are collaborating with Christina because she is pleasant and easy to get along with. Use Instagram: Christina says that her business has grown in large part because of Instagram. As we heard, you don't have to post incessantly to attract business from this platform. Use hashtags as well as Christina's once-a-day posting approach to build a following. Evolve: Christina said that, even after just 12 short months, her business is not anything like it was when she started it. It's so important to plan as you go and be flexible as you move forward. Nothing stays the same, not your customer and not you. Your business must evolve as well. Explore Additional Resources Visit the Soap Seas website Christina's “other” job: Localista Media A networking friend: Bibi Goldstein and Buying Time Maker group: Academy of Handmade Social media: Instagram Instagram app: Word Swag Fresh crab in Redondo Beach: Quality Seafood Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (an Android or iPhone app). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on iTunes, and be sure to subscribe there to receive automatic episodes as they are released. If this podcast has inspired you to beak all the rules, build your own corporate ladder, and create the life you love, please share on Facebook, Twitter and LinkedIn. The post Episode 45: Christina Wennstrom: Soap Seas, Redondo Beach, California [Podcast] appeared first on Indie Business Network®.

Jun 22, 201646 min

Episode 44: Khadija Dawn Carryl: Henna Sooq, Elkridge, Maryland [Podcast]

Welcome to Episode 44 of the Indie Business Podcast! In this episode, I'll introduce you to Khadija Dawn Carryl of Henna Sooq, Elkridge, Maryland. Khadija launched Henna Sooq 11 years ago when she was the mother of four kids under the age of six. Today, her business has multiple income streams, and she credits a great deal of her growth to her willingness to engage personally with people. Today, she and her husband have collaborated not only to grow the Henna Sooq brand, but they also work with other entrepreneurs in their area to manage a studio where Khadija teaches henna art and other independent entrepreneurs host classes like yoga and martial arts. You'll hear how Khadija has grown her business without much advance planning, as well as some of her tips for engaging customers visually using social media. Enjoy my interview with Khadija NOW! Listen to the Audio Episode Show Notes The story behind Henna Sooq, its international roots starting in 2005. (starting at 2:09) Khadija says, “I was never in a rush,” and today, Henna Sooq allows her to do what she loves as she successfully integrates her life as a wife and a mother with her business. (starting at 4:32) How Khadija credits interacting with people online and being clear what has been really important to her for much of her sustained success in business. (starting at 7:28) The first time Khadija “did henna” on me, and how she views herself as an artist, and a Maker. (starting at 10:53) What exactly is henna, and how are the different colors created? (starting at 14:07) Henna Sooq's income stream categories: online retail, wholesale to salons, studio with in-store retail, classes, “paint and sip parties,” and henna body art consultations, henna services on-site at weddings and parties, selling at natural hair shows, and the Henna Chai weekend teaching events. (starting at 16:22) How Khadija continues to add income streams without a real plan, and while staying present in the lives of her husband and six children. (starting at 20:32) How Khadija uses social media to grow her business, and how she stays current. (starting at 23:18) Food for thought: “How it looks is important.” (starting at 30:03) How to use social media (including hashtags) and networking with like-minded people to improve your own marketing. (starting at 31:40) How Khadija and her husband manage business and family together. (starting at 33:20) What's on the drawing board for Henna Sooq. (starting at 36:47) Khadija says you need this one thing to be successful in your business. (starting at 41:46) “ Your brand has to remain relevant in social media; you must go where people enjoy themselves.Click To Tweet ” Khadija Dawn Carryl, Henna Sooq Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking action, because nothing happens without it! Here are 3 actions you can consider taking right now based on my interview with Khadija. Be visual.: Khadija reminded us that people are attracted by what they see. Use your blog, your packaging, your social media outlets, and everything else at your disposal to engage people in visual ways. They will reward you with their attention, and the engagement will lead to increased sales. Work to your strengths.: Do what you do best and don't worry about everything else. Khadija likes social media, so she does pretty much all of it for her brand. She assesses the social media landscape and navigates between the ones that work best for her. She says that this is something everyone has to do in order to progress forward. Don't rush: Khadija says that you have to resist trying to do grow fast, even though it's tempting. Technology allows us to see so many other people who have achieved more than we have, and it's important to remain focused on what you are doing as you learn from the successes of others — all the while not get carried away trying to keep up with others. Explore Additional Resources Visit the Henna Sooq website Visit the Henna Sooq retail store at 7060 Oakland Mills Rd. Suite K, Columbia, MD 21046. Henna Sooq is open Monday through Friday from 6:30 to 9:30pm (evenings only) and Saturday and Sunday from 10am to 4pm. Social media: Instagram Networking event: IndieCruise Natural products stockist: Whole Foods Market Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie B

Jun 15, 201646 min

Episode 43: Jennifer Hardaway: KleanSpa, Burbank, California [Podcast]

Welcome to Episode 43 of the Indie Business Podcast! In this episode, I'll introduce you to Jennifer Hardaway of KleanSpa in Burbank, California. As you'll hear first-hand, Jennifer got the idea for her brand in December 2004 while driving down the street, just minding her business. By 2005, she was making and retailing sugar scrubs and other bath and body products at a new website and local market venues. Jennifer joined the Indie Business Network in 2006, and since then, has expanded her platform to include wholesale, a retail store with a perfume blending bar, and a mobile perfume party service called The Mobile Mixtress. Jennifer says that her business has grown organically over the past 12 years, and she's now considering taking on an investor. You will love learning about Jennifer's patient, never-in-a-hurry business approach, plus a few mindset shifts you may need to embrace to make your own business more of what you want it to be. Enjoy my interview with Jennifer NOW! Listen to the Audio Episode Show Notes The story behind KleanSpa, including how quickly Jennifer acted on her vision once she had it. (starting at 2:16) Jennifer shares the mindset she embraced, including trusting her path ad rejecting perfection, to get started quickly and make things happen immediately in KleanSpa. (starting at 5:50) The connection between avoiding perfection and pursuing excellence, and what it has to do with the art of delegation. (starting at 7:57) How Jennifer found her current “sales rep,” and how she has approached hiring people to help her over the years. (starting at 12:08) “Every time I take a small step to expand my business, my business expands to meet me.” (starting at 22:31) KleanSpa's income stream categories: online retail, wholesale, retail store, in-store perfume blending, mobile perfume parties via the Mobile Mixtress brand, and teaching perfumery classes. (starting at 18:49) KleanSpa's approach to structuring compensation for her “sales rep,” and how it depends less on formality and more on relationship. (starting at 25:05) Jennifer describes her business as “growing organically, on a very personal level” through the years. (starting at 31:00) A conversation about comfort. (starting at 31:52) There is no one right or wrong way to grow your business, but there are some wrong ways. (starting at 35:55) What's on the drawing board for KleanSpa and Mobile Mixtress … the options are limitless! (starting at 42:37) Jennifer defines “success.” (starting at 46:00) “ Every time I take a small step to expand my business, my business expands to meet me.Click To Tweet ” Jennifer Hardaway, KleanSpa Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 3 actions you can consider taking right now based on my interview with Jennifer. The case for moving quickly on your vision: Jennifer's story shows the huge benefits that come with hitting the ground running once you have a clear vision for your business. She got the idea in December 2005, and by 2006, she was already proactively selling products online and in local shows and markets. Jennifer also reminds us that that you want your business to grow, you cannot be the only one doing stuff. She shared opening about how it's literally life or death for your business. You'll love how Jennifer defines success toward the end of the episode too. Some of the best things happen when you are at your most vulnerable: Jennifer says that her current sales assistant wasn't even hired to do sales, and she was hired when sales were low, morale was low, and Jennifer's personal life was in a difficult spot. This person came along without any plan, and has been one of the best things for business. You'll love hearing how you can grow your business simply by allowing certain opportunities to grow organically and without much advance planning. Grow slow and sure: Jennifer started her business in 2005, and today, it embraces six separate income streams. Each stream was added one at a time. When one was strong, she added another. When those two were strong, she added a third, and so forth. Today, after well over a decade, it's all about adding onto the solid platform Jennifer started building as she drove her car down the street all those years ago. Explore Additional Resources Visit the KleanSpa website Book your perfume party with the Mobile Mixtress or call KleanSpa or visit the Kleanspa retail store at 3319 West Magnolia Blvd., Burbank, CA 91505, in the Magnolia shopping district. KleanSpa is open Monday through Saturday from 10:30 – 6:30, and Sunday from 11-6. Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer you

Jun 8, 201652 min

Episode 42: Michelle Smith: MamaSuds, Goodrich, Michigan [Podcast]

Welcome to Episode 42 of the Indie Business Podcast! In this podcast episode, I introduce you to Michelle Smith of MamaSuds, Maker of natural cleaning products in Goodrich, Michigan. Michelle is a former middle school teacher who began making household cleaners for her family after she and her husband began their family. Encouraged by her husband, Michelle took the first tentative steps toward selling her natural cleaning products, and much to her surprise, people started buying them. As you'll hear in the interview, Michelle and her husband paid off all of their credit card debt in nine months. After that, Michelle quit her job, and the rest is MamaSuds history. You will love hearing Michelle share her story, including her marketing tips — one of which may surprise you. Enjoy my interview with Michelle NOW! Listen to the Audio Episode Show Notes The story behind MamaSuds, including how a children's movie character inspired her brand name and how, over a 9-month period, Michelle transitioned from middle school teacher to entrepreneur. (starting at 1:50) An overview of the natural cleaning products MamaSuds offers, and which ones are driving the brand today. (starting at 11:00) How Michelle quiets the “doubting voice” in the back of her mind that threatens to keep her from moving forward, and how she embraces the full value of what she has to offer. (starting at 13:07) Michelle's income streams and how she sells her products (online, retail stores, etc.) (starting at 16:00) Michelle's tips on profitable consignment shop relationships. (starting at 18:00) How Michelle manages her life as a maker and a marketer … with the help of her mom and husband. (starting at 20:22) Michelle articulates her niche target market of buyers of natural cleaning products and how she uses Facebook, Instagram, and her mailing list to reach out to them efficiently and effectively. (starting at 22:12) How Michelle uses text messaging to engage her customers, and how she closes sales on her smart phone. (starting at 25:56) “ ‘Find your people and learn from them.' #successtip from #IBNmaker @mamasudsClick To Tweet ” Michelle Smith, MamaSuds Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 3 actions you can consider taking right now based on my interview with Michelle. Drill down deep to find the lowest common denominators of your target audience.: As Michelle has learned, the more general your description of your target customer, the more you'll have to work to generate sales. Be as specific as you can starting out, and never stop talking to your customers to tweak and further define your target customer as you grow. Consider allowing your customers to text you: Michelle said that when she uses texting to answer her customers' questions, she lands a sale 10 out of 10 times. There's pretty much nothing left to say about that, right? Try this, it might work for you too! Consider Facebook ads: Michelle says that she has learned how to master Facebook ads because that's where her customers are. The same is true for a lot of Makers — maybe you a well. As of December 2015, Facebook had 1.59 billion users. Imagine what it is today. Facebook ads are so reasonably priced, you have nothing to lose by giving them a try. Explore Additional Resources Visit the MamaSuds website Visit MamaSuds on Etsy Online retailer of earth-friendly cleaning and personal care products: Earth Unsown Eco-friendly blogger: Eco-Friendly Mama USA Small business training: Lela Barker Mentoring, coaching and training for Makers and Handmade Entrepreneurs: Indie Business Network Facebook marketing training: Amy Porterfield Marketing training: Melanie Duncan Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to Break All The Rules, Build Your Own Corporate Ladder, and Create the life you love. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (an Android or iPhone app). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on iTunes, and be sure to subscribe there to receive automatic episodes as they are released. If this podcast has inspired you to beak all the rules, build your own corporate ladder, and create the life you love, please share on Face

May 25, 201635 min

Episode 41: Kara Brook: Waxing Kara and The Honey House, Owings Mills, Maryland [Podcast]

Welcome to Episode 41 of the Indie Business Podcast! In this podcast episode, I introduce you to Kara Brook of Waxing Kara and The Honey House in Owings Mills, Maryland. Kara says that entrepreneurship is in her DNA. As you'll hear in the first part of the interview, her business experience includes leading Internet-based startups, but the truth is that Kara has always been an artist at heart. Among her past businesses is one where she made and sold paintings created with a medium composed of beeswax, tree resin and pigment. Today, Kara is the founder and CEO of Waxing Kara, a spa brand with a retail store called The Honey House, and lines in exclusive online stores and plush spas nationwide. You will love hearing Kara describe her entrepreneurial journey, including the story of how she created the beautiful Waxing Kara logo, and her tips to help you create an awesome logo that perfectly reflects your brand and carries your message directly to your target customers. Enjoy my interview with Kara NOW! Listen to the Audio Episode Show Notes The story behind Waxing Kara, including the depth of her online experience as a web developer and how she “retired” to become an artist and a beekeeper. (starting at 2:24)   Painting with beeswax, tree resin, and pigment (who knew?) and the realization of “where the order of the art in her life was going to fall.” (starting at 8:12)   How Kara has woven the advancement of her life with how she makes money, and the birth of the Waxing Kara brand. (starting at 12:15)   The story behind the creation of the gorgeous Waxing Kara logo. (starting at 14:15)   How Kara landed her first wholesale account, after being featured in a branding and packaging blog. (starting at 15:44)   Why Kara chose the bath and body industry, starting with one body butter and one scrub (containing honey of course) over others she could have participated in. (starting at 17:16)   The story of the opening of The Honey House in Owings Mills, Maryland, in October 2014. (You must visit! The address is below). (starting at 20:17)   Kara' employees, both full and part-time, who help her manage the retail store, publish social media content, and product production. “There's never any idle time.” (starting at 22:46)   How Kara came to participate in the Martha Stewart American Made program, and became a contributor to Martha Stewart's blog. (starting at 24:38)   Kara's visual branding and logo design experience, advice, and recommendations, and how to find and work with a graphic designer who has experience in your space. (starting at 27:24)   What's next for Waxing Kara? (starting at 35:30) “ If you can't scale, it's hard to get off the ground, so starting with a plan is important.Click To Tweet ” Kara Brook, Waxing Kara and The Honey House Three Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 3 actions you can consider taking right now based on my interview with Kara. Hire people who can do more than one thing.: Kara shared that her employees don't do just one or two things. They are trained to do multiple things so that no one is ever idle and all of the jobs that need tending to actually get done. In particular, using the Internet to gt the word out about your business requires the creation of content that leads to your front door. Finding people to help you create content is always a smart idea.   Get your logo right from the very start: Creating a brand that works for you is not just about pretty colors, shapes, and fonts, and a nice design. It's about creating a combination of elements that sends the right message to the people you want to buy your products. Look for a graphic designer who gets that, not just for a person with talent.   Begin with the end in mind: If you're new to entrepreneurship, or if you're launching a new brand, start by planning what you ultimately want to create. What do you want your business to do for you? Settling on this at the beginning will streamline your planing and help you get specific results that make business fun and profitable. Explore Additional Resources Visit the Waxing Kara website Retailer of home and garden decor: Terrain Branding and packaging blog: The Dieline Wholesale consulting: Lucky Break Consulting Maker program: Martha Stewart American Made Trademark attorney: Andrea Evans, Esq. Online retailer: Uncommon Goods Trade organization for Makers: Indie Business Network Visit The Honey House at 10209 Grand Central Avenue Suite 118, Owings Mills, MD 21117. Telephone: 410-363-2200. Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here here. Ask Me A Question From time to time, I can answer your most pressing questions abou

Apr 6, 201643 min

Season 4: Episode 4: Martha Stewart American Made with Kim and Brett Borup of Paper Bandit Press [Podcast]

Welcome to Season 4, Episode 4 of the Indie Business Podcast! This season is all about celebrating finalists in the Martha Stewart American Made Awards. So far, I've connected you with Riche Holmes Grant from the Style category, Gilyn McKelligon from the Design category, and Colin Fickes and Mary Collins from the Food category. Today, it's about the Crafts category, and I'm pleased to introduce you to Kim and Brett Borup of Paper Bandit Press in Provo, Utah! Brett is a college professor, and he and Kim have reinvented themselves as letter press professionals, making unique, handmade greeting cards, posters and custom paper goods. It all started when their daughter lost her job as a designer, and Kim and Brett saw an opportunity to help her. As you'll hear in this episode, they put their heads together and did so much more than that! Enjoy my interview with Kim and Brett NOW! Listen to the Audio Episode Show Notes How Paper Bandit Press came to be, including how their daughter's layoff led to the business. (starting at 3:00) How Brett's engineering training and the enjoyment he gets out of making things led him to the decision to buy letter press equipment rather than outsource the designs for printing. (starting at 5:05) “We really had no intention of doing this, it just kind of happened.” (Sound familiar?) (starting at 8:50) How Kim and Brett became involved in Martha Stewart American Made. (starting at 9:51) How the design process works at Paper Bandit Press, and how “happiness” is the ultimate goal. (starting at 11:48) A bit about the letter press market and Paper Bandit Press's business model: wholesale, retail, Etsy, and shows (starting at 15:58) How to differentiate your products and help your customers understand and embrace the unique and higher prices nature of your product. (starting at 16:54) Kim's words of wisdom and advice for selecting a trade show. (starting at 19:23) How Kim and Brett attract people to their website using Instgram and gift ad paper industry magazines. (starting at 23:00) How Paper Bandit Press gives back to the local food bank and other charities that are important to them. (starting at 29:45) Meeting other artists in local community groups (starting at 30:35) “ We don't do it if we don't like it.Click To Tweet ” Kim Borup, Paper Bandit Press Four Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 4 actions you can consider taking right now based on my interview with Kim and Brett. Don't do anything you don't like to do: Of course there are paperwork and accounting aspects to running a business that are less than fun, but as Kim says, when you love what you do, there is a great counter-balance. Working from home helps, as Kim mentioned, as does donating to your favorite charities and creating a cause-related business model. Tap into people's emotions: Kim and Brett eloquently expressed how Paper Bandit Press does not really sell products, but instead sells an emotional connection from one human being to another that is expressed via their products. This is a principle that is central to the success of any business. The product is a bridge to the result your customer will enjoy as a result of buying and using the product. That's a huge mindset shift for many entrepreneurs, and one you'll want to embrace sooner rather than later. Prepare wisely before doing a trade show: Kim shared the truth that most of the work in a trade show happens before and after the show, not during the show. As you prepare for your shows, take this into account. The buyers are there because they are already interested in products like yours, but filling orders is a relatively small amount of the work that goes into making a show a success. Great tips from Kim here. Create or join Maker communities in your local area: This suggestion is so in sync with the philosophy behind the Connection Day Maker Mastermind Days I host that bring Makers and Handmade Entrepreneurs together in their own cities and towns across America. Your local community cares about the success of your business more than anyone. It's in the best interest of your hometown that you succeed. Gathering together in your own back yard, even if you have a mostly online business, opens doors that the Internet cannot open. Take a tip from Kim and Brett and either start a meet up locally or find one and get involved. Explore Additional Resources Vote for Paper Bandit Press in the Crafts category at the Martha Stewart American Made Awards until October 19. Visit the Paper Bandit Press website Trade show: National Stationery Show Awards competition: International Green Card Louie Awards Competition at the Greeting Card Association Magazine: Stationary Trends Magazine: Upper Case Magazine: Giftware News Vote for Paper Bandit Press Vote for Pap

Oct 14, 201537 min

Season 4: Episode 3: Martha Stewart American Made with Humdinger Juice [Podcast]

Welcome to Season 4, Episode 3 of the Indie Business Podcast! This season is all about celebrating finalists in the Martha Stewart American Made Awards. So far, I've connected you with Riche Holmes Grant from the Style category and Gilyn McKelligon from the Design category. Today, it's about the Food category, and I'm pleased to introduce you to Colin Fickes and Mary Collins, the brother/sister team behind Humdinger Juice in Raleigh, North Carolina! Colin is a former Hollywood actor who traded in his screen actor's guild card for a chance to own and manage a business of his own making and selling cold pressed juice made with local, organic ingredients. Launched in 2013 with a $600 juicer and a vision to serve the community, Humdinger Juice is a finalist in Martha Stewart's American Made Competition in the Food Category, and you will love their story! Enjoy my interview with Colin and Mary NOW! Listen to the Audio Episode Show Notes How Colin started Humdinger Juice, including transitioning from Hollywood to the purchase of a $600 juicer and a life-changing Saturday market confirmation. (starting at 3:08) Mary shares how she felt and what she thought when Colin invited her to quit her job and go into business with him. (starting at 7:30) How Colin remains content with where Humdinger Juice in the present, while also chasing the next thing for him and his business. (starting at 10:55) Mary talks about how loving what she does at Humdinger Juice helps her continue to create the life she loves. (starting at 14:29) Talking about the Maker Dream Business: color, readily available ingredients, equipment, passion, leveraging online sales and offline sales … (starting at 17:15) Colin shares the stages of his business and how much money he invested, from the first juice press to creating recipes, procuring permits, embracing regulations, locating a kitchen and retail space, going through inspections, etc. (starting at 20:38) On letting employees go in order to minimize expenses as you increase production. (starting at 23:42) Humdinger Juice's customers love meeting Colin and Marya when they deliver their juice. (starting at 27:28) A bit about the Humdinger Juice business model and systems that support selling a non-pasteurized juice that has a 5-day shelf life. (starting at 28:38) How Colin discovered the Martha Stewart American Made Awards, and how to vote for Humdinger Juice. (starting at 36:20) Colin's and Mary's tips for starting an artisan food business. (starting at 39:27) Where you can buy Humdinger Juice in Raleigh. (starting at 39:27) “ Reach out to your community for guidance from people who are already doing what you want do to.Click To Tweet ” Colin Fickes, Humdinger Juice Five Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 5 actions you can consider taking right now based on my interview with Colin and Mary. Don't compete on price: Colin and Mary do not price their juice to be the cheapest option, they pric it to be the best option. Everything from their story to how they help their customers take better care of their health points to value proposition after value proposition behind the Humdinger brand. Do not build your brand around price alone. Build it around value. Get out into the community: Mary said that her favorite part of Humdinger Juice is delivering the product to people who love hearing about how juicing can change their lives for the better. People buy from people they know, like and trust, and when Mary shows up, those realities are reinforced. People are not really buying your products. They are buying YOU. Learn the regulations that apply to your business: Colin talked about the research he did to make sure he knew and followed regulations for the production and sale of food. All industries have some kind of requirements, so be sure to research and follow the ones that apply to your business. Lean on friends and family where possible: Colin shared how he got every friend he possibly could to help with tasks needed to start Humdinger Juice. Don't be afraid to ask for help. If nothing else, you'll discover who your true friends are. Do more with less: Colin talked about how necessary it was to go from seven employees to three. It is very hard to let people go, but you have to learn how to do it. Sometimes, you'll do it because you need to maximize revenues and sometimes you'll do it because of performance and/or personality challenges. But you will have to do it. Be prepared for this. As Colin said, letting people go when necessary was an important part of the company's growth, allowing him to ramp up production without also driving up expenses. Explore Additional Resources Vote for Humdinger Juice in the Food category at the Martha Stewart American Made Awards until October 19. Visit the Humdinger J

Oct 7, 201550 min

Season 4: Episode 2: Martha Stewart American Made with Gilyn McKelligon [Podcast]

Welcome to Season 4, Episode 2 of the Indie Business Podcast! This season is all about celebrating finalists in the Martha Stewart American Made Awards. Last week, we brought you Riche Holmes Grant, our choice from the Style category. Today, I am thrilled to introduce you to Gilyn McKelligon of Hannah Bergen in Portland, Oregon, our choice from the Design category. Hannah Bergen makes easy-to-use to kits with components to help you record and save stories about cherished family heirlooms. In today's world of high tech everything, it is so refreshing to learn about a product created to celebrate writing things down with pens and high quality paper. You'll enjoy hearing a bit about Gilyn's passion in this regard, and how she manages Hannah Bergen as a family business — with her mom (a former stock broker) and her sister. It's a real family affair, and it perfectly complements the Hannah Bergen brand, which is all about family and tradition. Enjoy my interview with Gilyn NOW! Listen to the Audio Episode Show Notes Gilyn details how she moved from doing interior design to starting a Hannah Bergen, and how her products help us live a better life. (starting at 3:14) Gilyn shares bit about what it's like to work with her mom and your sister, and how they divide their tasks and responsibilities. (starting at 6:27) Why it's important to slow down enough to organize, protect, and maintain family heirlooms, and what's in the Hannah Bergen kit. (starting at 7:56) Who helps Gilyn make the business successful, including joining her at “assembling parties.” (starting at 13:26) How Gilyn came to enter the American Made Awards. (starting at 14:20) Some of the reasons Gilyn loves owning her own business, especially the flexibility it affords her as a mom. (starting at 15:00) How Gilyn uses social media, Instagram in particular, to engage her customers and fans. (starting at 16:00) A bit about how Gilyn's business model works, and advice to encourage all of us to treasure our family heirlooms. (starting at 20:07) Gilyn shares why American made is important to her and the Hannah Bergen brand, and how she sourced components and design for her products. (starting at 26:05) Future plans for Gilyn and Hannah Bergen. (starting at 28:11) Gilyn's words of wisdom for anyone considering turning their passion into a business, and how to find Hannah Bergen online. (starting at 31:10) “ If you are doing something you love, it's not really work. Go for it, and don't give up!Click To Tweet ” Gilyn McKelligon, Hannah Bergen Four Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 5 actions you can consider taking right now based on my interview with Gilyn. Create community around your brand: Gilyn told us that, from time to time, she hosts fun parties where people can come and help assemble the Hannah Bergen kits. I love how she combined having fun with getting a job done. I bet lots of you listening could think of ways to turn some of your more mundane tasks into a party where people can help you as they also have a good time. Get help: Gilyn shared that, at first, she and her mom and sister where trying to design and source everything themselves. What a job, with a product that has multiple components. reaching out to an expert to help with the design took some load off of Gilyn and has allowed them to focus more on leading the business than being in the weeds managing every little details themselves. Don't give up: Gilyn shared that her business is actually the long-time dream of her mother who was a stock broker during her professional career. The dream of having a business to celebrate family traditions never died, and now lives through Hannah and her sister. You may have to wait a while for all aspects of your dream to come true, ad either way, not giving up is key. Count every penny: Gilyn shared that her business is entirely self funded. No loans or grants, and they count every penny. Wise advice for sure. Explore Additional Resources Vote for Hannah Bergen in the Design category at the Martha Stewart American Made Awards until October 19. Visit the Hanna Bergen website. Visit Gilyn McKelligon Interiors Vote for Hannah Bergen Vote for Hannah Bergen in the Design category at the Martha Stewart American Made Awards until October 19. Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find Season 1 here, Season 2 (Women Wealth and Wow) here, and Season 3 (Makers on Main Street) here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you

Oct 1, 201538 min

Season 4: Episode 1: Martha Stewart American Made with Riche Holmes Grant [Podcast]

Welcome to Season 4, Episode 1 of the Indie Business Podcast! This season is all about celebrating finalists in the Martha Stewart American Made Awards. We start with the Style category, and our featured Maker of choice is Riche Holmes Grant of BambiniWare in Silver Spring, Maryland, and I am thrilled to introduce you to her. BambiniWare makes smart + stylish gear that makes sense, works well and looks great on the modern mom + baby. One thing I love about Riche is how she has created the life she loves, really! Just like we always talk about here on Indie Business Podcast — combining your passions, educational background, relationships, and ideas to create a lifestyle as well as a business. You'll also enjoy hearing a bit about how Riche became a guest blogger at Martha Stewart's blog, and how she became a part of Martha's highly curated American Made Marketplace on ebay — and how she didn't actually PLAN any of it. Showing up is the key, as you'll hear Riche say. Enjoy my interview with Riche NOW! Listen to the Audio Episode Show Notes Riche details how she started her entrepreneur life, including ditching her planned career as an attorney and starting not one, but two, businesses. (starting at 2:43) The story of how BambiniWare began to grow, and how Riche never really set out to start the business in the first place. (starting at 9:45) How Riche designed and found American Makers to make the products she designed, and what “American Made” means to her; how Riche incorporates her daughter into her business. (starting at 13:36) How Riche uses blogging and social media to connect with her target audience and build the BambiniWare community. (starting at 21:45) How Riche's company became a part of Martha Stewart American Made on ebay, and how she became a blogger at the Martha Stewart site. (starting at 24:30) How applying to be a part of the Martha Stewart American Made Awards forced Riche to reflect on the value of her brand and her journey creating it. (starting at 30:52 “ You don't need fancy biz plans. You need to focus, go one step at a time, and tweak as you go.Click To Tweet ” Donna Maria Coles Johnson, Indie Business Network Five Actions You Can Take Right Now At the Indie Business Network, we are not just about listening and being inspired. We are also about thinking carefully about what we hear, and then taking measured steps toward specific goals. Here are 5 actions you can consider taking right now based on my interview with Riche. Show up: Riche said she went to the Martha Stewart event last yer without a real agenda. She showed up and things happened when she did. Plan as you go: So much of business success today is not based on a massive 5 or 10 year plan. We can have what I call an “evening bag” plan that is focused and clear, but also flexible. It's so important to have something that can grow with you, and Riche's story certainly supports that idea. Blog about what matters to your customer: Riche does not blog abut her products, she blogs about things her customers care about: self care for moms, healthy baby food recipes, and things that really have nothing to do with her products but which still attract her target customer to her website. Do this. (And if you don't have blog, here are several reasons why you should be blogging.) Be real: Riche talks about her real life, not that everything is perfect, but what it's really like to be a mom of a toddler running a business. It is hard work, and Riche says she makes sure to be true to that. Authenticity is so important in our transparent world today, so take note of that. Build a brand using ingredients and components that do not originate overseas: Riche's commitment to domestic Makers is admirable. Her products may be more expensive, but the American Made message is part of her brand and more and more, people are willing to pay more because they realize that they are getting more when they buy from a company that ensures that their products and its components are made in America. Explore Additional Resources Buy BambiniWare at the Martha Stewart American Made Marketplace on ebay. Vote for BambiniWare in the Style category at the Martha Stewart American Made Awards until October 19. Visit the BambiniWare website, Twitter, Facebook and Instagram. Visit Riche's posts at Martha Stewart.com. Vote for BambiniWare Vote for BambiniWare in the Style category at the Martha Stewart American Made Awards until October 19. Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find Season 1 here, Season 2 (Women Wealth and Wow) here, and Season 3 (Makers on Main Street) here. Ask Me A Question From time to time, I can answer your most pressing questions about life, business, and success as part of the Indie Business Podcast. If you have a question for my podcast, ask it here. If I use your question on an episode, I will link to your site as I provide complimentary advic

Sep 23, 201539 min

Season 3: Episode 12: Makers on Main Street with Amber Hawthorne [Podcast]

Welcome to Season 3, Episode 12 of the Indie Business Podcast! In this twelfth episode of my Makers on Main Street series, I will introduce you to Amber Hawthorne of Bambu Earth in San Juan Capistrano, California. Amber just hosted the soft opening of her store this past weekend, and she tells us all about it in this episode. You'll also enjoy hearing how Amber used Kickstarter to fund her dream store, how she uses indoor and outdoor space to sell products and host spa parties, and how she uses Instagram to promote both her physical store and her online store. Amber has been a member of the Indie Business Network since 2012. You'll enjoy hearing a bit about Amber's lifestyle and philosophy, including incorporating her young daughter into the family business, and how her lifestyle choices complement and help boost her brand. Enjoy my interview with Amber NOW! Click the arrow to listen Season 3, Episode 12: Show Notes Here are few Episode 12 highlights. Amber details how she started her business — from hobbyist in the Michael's craft store to making and selling her own brand in 2009. (starting at 3:54) Amber shares what she did to host a successful Kickstarter campaign to fund her store. (starting at 6:40) How Amber promoted her soft opening using word-of-mouth, social media, and email marketing. (starting at 10:30) Why Amber loves interacting on Instagram, for fun and for business, and why it has been “pivotal” to her success. (starting at 11:49) How Amber collaborates and cross promotes with Makers who offer products that are complementary to hers, and how this helps her maintain a manageable product line. (starting at 13:22) Amber describes what her business model looks like, including spa parties, wholesale and online retail. (starting at 16:15) What Amber's store looks like. Her store was once a jail house. (Brace yourself, you are going to want to go there NOW. (starting at 18:28) How Amber leverages her physical and online presences to grow and promote both. (starting at 24:05) How Amber integrates life and business as a wife and a mother. (Listen carefully for her mention of her community living arrangements — there's another story there. (And, introducing Bailey!) (starting at 25:04) Season 3, Episode 12: Resources Blog post: Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) (See also: 6 Tips to Encourage People to Support Your Kickstarter Campaign) Coffee House: Hidden House Coffee Roasters, San Juan Capistrano Restaurant: The Ramos House Café, San Juan Capistrano Vacation rentals: Airbnb Wholesale training: LBU Craft fair, San Francisco: Renegade Craft Fair Connect with Amber Visit Amber and Bambu Earth at 31766 Los Rios Street in San Juan Capistrano, California, open Tuesday through Thursday from 10 to 5, Friday and Saturday from 10 to 6, and Sunday from 11 to 4. Check out Amber at the Bambu Earth website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? Are you as ready as I am for a spa party on the 1,000 square foot outdoor area adjacent to Amber's store? Or how about the coffee shop to the left or the restaurant to the right? It all sounds so charming, don't you think? I don't know who is luckier, Amber or the community that's fortunate enough to have her. Please share your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3: Episode 12: Makers on Main Street with Amber Hawthorne [Podcast] appeared first on Indie Business Network®.

Sep 2, 201531 min

Season 3: Episode 11: Makers on Main Street with Cindy Jones, Ph.D. [Podcast]

Welcome to Season 3, Episode 11 of the Indie Business Podcast! In this eleventh episode of my Makers on Main Street series, you'll meet Cindy Jones, Ph.D. of Colorado Aromatics in Longmont, Colorado. Cindy started her business 10 years ago on the heels of a career as a chemist and microbiologist. After serving as a medical writer while her children were very young, she began to see a need in the market for microbiology testing services for artisan cosmetic companies. She began offering that service, and fast forward ten years, and today, she manages a farm, a retail store, a busy wholesale business .. and more, as you'll hear in this episode. Cindy has been a member of the Indie Business Network since 2012. As you listen, make sure you internalize all of the life nuggets Cindy shares. She's been quite intentional and methodical about the pace at which she has grown her business. As you'll hear, there is a lot of be said for the power of slow. Enjoy my interview with Cindy NOW! Click the arrow to listen Season 3, Episode 11: Show Notes Here are few Episode 11 highlights. Cindy starts by sharing the background on her two businesses, what she offers through them, and the story of how they started. (starting at 1:55) How How Cindy has integrated her educational background, her passion, and what she is good at to create a business the suits her lifestyle. (starting at 5:03) “Wandering aimlessly.” (starting at 6:10) An audio tour of Cindy's “Alpine Modern” spot on Main Street. (starting at 7:15) Exploring Cindy's business model. (starting at 11:27) What resources Cindy used to gear up for her retail store opening. (starting at 14:10) (Shout out to Kristin Fraser at The Grapeseed Company. How Cindy promotes her business through local farmer's markets and collaborations, and on the Internet. (starting at 16:40) Tips for opening your own store. (starting at 20:54) How Cindy approaches business growth — the power of slow. (starting at 21:58) Hiring employees. (starting at 23:40) What the future holds for Cindy and Colorado Aromatics. (starting at 27:22) Connect with Cindy Visit Cindy and Colorado Aromatics at 340 Lashley St., Unit 220, in Longmont, Colorado. The phone number there is 303-651-2062. Check out Cindy at the Colorado Aromatics website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? What do you think of Cindy's “slow” approach to business? Are you ready to take a trip out and help Cindy and her team harvest the lavender? What inspires you about Cindy's story? Please share know your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3: Episode 11: Makers on Main Street with Cindy Jones, Ph.D. [Podcast] appeared first on Indie Business Network®.

Aug 26, 201534 min

Season 3: Episode 10: Makers on Main Street with La Shonda Tyree [Podcast]

Welcome to Season 3, Episode 10 of the Indie Business Podcast! In this tenth episode of my Makers on Main Street series, you'll meet La Shonda Tyree of Handmade Soap Coach in Paterson, New Jersey. Before La Shonda opened her soapmaking studio in Paterson, New Jersey, her business underwent multiple changes and growing pains. She started out making and selling her handmade soaps at fairs, markets and in retail stores — and she still does. But her business has evolved to include other income streams as well. La Shonda has been a member of the Indie Business Network since 2010. Today, not only does La Shonda sell the products she makes, but she also teaches others how to make their own products. She also shows people how to make money teaching others how to make things. In her studio, which opened last year in an up and coming area of Paterson, La Shonda hosts events called “Sip and Soap” where you and your pals can get together for a soapmaking girls night out. It's a super fun way to cultivate your artistic side while strengthening relationships — and enjoying a little sip or two. You may be inspired to know that La Shonda's journey has not been a straight line. There have been many twists, turns, disappointments, and triumphs. Hearing her tell her story will empower you to push through the tough times until your dream is exactly the way you want it to be. Enjoy my interview with La Shonda NOW! Click the arrow to listen Season 3, Episode 10: Show Notes Here are few Episode 10 highlights. La Shonda details her journey working full-time in the banking industry and working her bath+body business part time. (starting at 2:08) La Shonda brings us forward to her becoming the Handmade Soap Coach. (starting at 6:06) What kept La Shonda going even though she could have gone back to get a full-time job when things got really hard and she was totally exhausted. (starting at 9:52) How La Shonda found and opened her own spot on Main Street. (starting at 12:17) The winding road of entrepreneurship … 15 years and counting. (starting at 17:36) The importance of community. (starting at 19:11) Soap and Soap … and more. (starting at 21:36) La Shonda shares a bit more about her business model and studio location, along with tips to find and open your own. (starting at 25:09) How to decide what to charge for a class. (starting at 31:36) The confidence factor and La Shonda coming out of her shell. (starting at 34:14) How to eliminate distractions so you can focus on your priorities. (starting at 26:20) Connect with La Shonda Visit La Shonda and the Handmade Soap Coach at 468 Totowa Avenue, Suite 3K, Paterson, New Jersey 07522. The phone number there is 973-531-7455. Check out La Shonda at the Handmade Soap Coach website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? Are you as inspired by La Shonda's story as I am? Ready for a road trip to Paterson for a “Sip and Soap”? Please share know your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3: Episode 10: Makers on Main Street with La Shonda Tyree [Podcast] appeared first on Indie Business Network®.

Jul 15, 201539 min

Season 3, Episode 9: Makers on Main Street with Deb Jasien [Podcast]

Welcome to Season 3, Episode 9 of the Indie Business Podcast! In this ninth episode of my Makers on Main Street series, you'll meet Deb Jasien of Fields of Ambrosia in North Conway, New Hampshire. Deb, a former theatrical set designer, has owned her business since 2001, and her store in 2007. Deb also wholesales her products, but she is very picky about what stores she will sell her products to. Deb has been a member of the Indie Business Network since 2010. Deb's store is located in a town known for fabulous ski resorts, and many of her customers are tourists drawn from around the region. Deb has also intentionally designed her business so it can fit he lifestyle. She has turned down offers to open more stores bearing her brand name, but she has turned them down because she feels it would interrupt the quality of her life. You'll enjoy hearing how Deb successfully integrates her life and her business. It will inspire you to be just as intentional as she is about designing your business around your life … instead of the other way around. Enjoy my interview with Deb NOW! Click the arrow to listen “ The quality of your life is not just about “work work work,” even if you enjoy your work.Click To Tweet ” Deb Jasien, Fields of Ambrosia Season 3, Episode 9: Show Notes Here are few Episode 9 highlights. How Deb started her business in 2001, and opened her store in 2007. (starting at 2:23) How Deb maintains multiple handmade product lines, being picky and “controlling” about her wholesale outreach. (starting at 6:28) A bit about Deb's business model. (starting at 9:44) What to consider if you want to open your own retail store, particularly in today's economic climate as we climb slowly out of the recession. (starting at 10:22) How Deb works with her local chamber of commerce to boost her business. (starting at 15:28) How Deb keeps everything organized, even with so many “layers to her life.” (starting at 18:13) Deb has contained her growth to satisfy her lifestyle. (starting at 19:08) Deb's typical day. (starting at 20:20) Deb's tips for hiring and managing employees (… or why you should hire retired school teachers). (starting at 20:42) What it's like to start a business in your fifties. (starting at 23:33) How to eliminate distractions so you can focus on your priorities. (starting at 26:20) Connect with Deb Visit Fields of Ambrosia at 2724 White Mountain Highway, North Conway, New Hampshire 03860. The phone number there is 603-356-3532. Check out Deb at the Fields of Ambrosia website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? Are you as inspired by Deb's story as I am? What would you add to her advice about opening a retail store? Please share know your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3, Episode 9: Makers on Main Street with Deb Jasien [Podcast] appeared first on Indie Business Network®.

Jul 2, 201533 min

Season 3, Episode 8: Makers on Main Street with Roberta Perry [Podcast]

Welcome to Season 3, Episode 8 of the Indie Business Podcast! In this eighth episode of my Makers on Main Street series, you'll meet Roberta Perry of Scrubz Natural Skincare in Farmingdale, New York. (NOTE: This written article has been updated to reflect the relocation of the retail store to a new city. The audio still contains the old address.) Roberta has been a member of the Indie Business Network since 2008. According to Roberta, while her business is 9 years old, she says she feels like she's just getting started after taking the first several years to figure out, as she says, “who she wanted to be when she grew up.” Her story is a great example of following your business where it leads you, and building your business to fit your life and what you really love doing. Roberta loves engaging one-on-one with her customers, and it is this passion for intimate connection that has helped her build her brand and her retail store success over the years. You'll really enjoy hearing from her. Enjoy my interview with Roberta NOW! Click the arrow to listen “The cost to acquire an new customer is high. The cost to keep an existing customer happy is low.Click To Tweet”Roberta Perry, Scrubz Natural Skincare Season 3, Episode 8: Show Notes Here are few Episode 8 highlights. How Roberta took her business from kitchen to garage to Main Street. (starting at 2:03) Why, with rare exception, Roberta would rather not sell her products to other retailers. (starting at 5:30) What mindset do you have to embrace in order to be successful in business? (starting at 7:40) Roberta shares a bit about how her business model works, including the “party rooms,” Girl Scout parties and massage therapists — who use Roberta's products of course. (starting at 11:16) The importance of being flexible and thriving in community. (starting at 15:17) Roberta shares how she interacts and stays connected in her local community, including raising money for local charities. (starting at 17:02) Roberta comments on how your personal brand integrates with your business one. (starting at 21:57) How Roberta handles the copycats and uses over-the-top customer service to set her brand part. (starting at 26:00) Connect with Robertahttps://twitter.com/scrubzbody Visit Scrubz at 245 Main Street, Framingdale, NY 11735, right in the heart of main street. The phone number there is 516-827-0800. Check out Roberta at the Scrubz website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? Are you as inspired by Roberta's story as I am? What would you add to her advice about opening a retail store? Please share know your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3, Episode 8: Makers on Main Street with Roberta Perry [Podcast] appeared first on Indie Business Network®.

Jun 26, 201531 min

Season 3, Episode 7: “Makers on Main Street” with Kristin Fraser [Podcast]

Welcome to Season 3, Episode 7 of the Indie Business Podcast! In this seventh episode of my Makers on Main Street series, you'll meet Kristin Fraser of The Grapeseed Company in Santa Barbara, California. Kristin calls herself a “born entrepreneur,” and with good reason. She was born into a family of people who encouraged her entrepreneurial mindset, and she started her first business, a swim school, when she was 14 years old. Kristin always knew she wanted to own a business as an adult — she just wasn't sure what her business would be. Kristin has been a member of the Indie Business Network since 2008. Then one day, that all changed when she was hanging out in Santa Barbara's wine country and noticed that the wineries were discarding grapeseed extracts, a byproduct of the wine-making process, for trash. She began to wonder if they could be used for skincare, and right after she wondered that — well, you know what happened next. And today, Kristin leads The Grapeseed Company's online retail sales, wholesale sales, and retail store. Kristin's story highlights the twists and turns of entrepreneurship, and how you can try something and have it not work, and then fiddle with it here and there until it does work. Or you can try something and have it not work, and drop it completely. It's your gig. It's your choice, and I just find so much freedom in that. And so does Kristin. You'll really enjoy hearing from her. Enjoy my interview with Kristin NOW! Click the arrow to listen “ You must have multiple revenue streams. You cannot be just dependent on your online store.Click To Tweet ” Kristin Fraser, The Grapeseed Company Season 3, Episode 7: Show Notes Here are few Episode 7 highlights. How Kristin started her business using what other people considered to be trash. (starting at 2:20) Why Kristin describes herself as “a born entrepreneur,” and her first business at age 14. (starting at 4:21) How Kristin left her job in 2008 to pursue her dream of owning and managing the Grapeseed Company full-time. (starting at 8:37) Read my 2008 interview of Kristin here. How Kristin leveraged her business to become a homeowner in Santa Barbara, one of the most expensive places to own a home in America. (starting at 11:10) Moving on to hiring employes, leasing space (for free), and picking up bigger spa and private label accounts. (starting at 13:11) “So, I went out for a walk in the neighborhood on day, and 14 days later, I signed a lease.” (starting at 14:36) The awesome Maker Movement, and how customers love that they can buy products that they can see are made, from start to finish, on site. (starting at 17:14) How Kristin has grown her business with very little advertising, lots of viral marketing, and a bit of public relations resulting largely from the fact that she produces not only the products, but also the ingredients in them. (starting at 19:50) Why outsourcing would not work for Kristin. (starting at 20:44) How Kristin has grown her business with very little advertising, lots of viral marketing, and a bit of public relations resulting largely from the fact that she produces not only the products, but also the ingredients in them. (starting at 19:50) What Kristin sells in her store and a bit about how her business model works. (starting at 21:53) Kristen's advice if you want to open a retail store where you make and sell your products. (starting at 24:00) Kristen's advice if you want to open a retail store where you make and sell your products. (starting at 24:00) Why Kristin went from one store to two stores, and then back to one store. (starting at 27:56) A bit about Kristin's business model and the importance of multiple revenue streams. (starting at 30:37) Kristin's upcoming classes to teach you how to open your own retail store. (starting at 36:15) Connet with Kristin Visit The Grapeseed Company in the historical district of 21 W. Ortega Street, Santa Barbara, California 93101. The phone number there is (805) 456-3655. Check out Kristin at the Grapeseed Company website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! If you enjoyed this episode of the Indie Business Podcast, you can subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! What are Your Thoughts and Ideas? Are you as inspired by Kristin's story as I am? What would you add to her advice about opening a retail store? Please share know your thoughts and feedback in the comments below, or share on Facebook, Twitter and LinkedIn. The post Season 3, Episode 7: “Makers on Main Street” with Kristin Fraser [Podcast] appeared first on Indie Business Network®.

Jun 17, 201541 min

Season 3, Episode 6: “Makers on Main Street” with Torrian Howell [Podcast]

Welcome to Season 3, Episode 6 of the Indie Business Podcast! In this sixth episode of my Makers on Main Street series, you'll meet Torrian Howell of Dorneé Natural Body and Hair Luxuries in Twinsburg, Ohio (near Cleveland). Torrian is the single mother of one son, and even with her business going gangbusters and a newly opened retail store, she still holds down a full time job. Torrian has been a member of the Indie Business Network since 2011. Torrian started out as a manicurist and she still maintains her license, but today, 100% of her entrepreneurial energy is devoted to making and selling the products her customers love. Torrian, whose past work experience as a manicurist and the owner of three nail salons, has made it relatively easy for her to sell her products in salons and in retail stores. Earlier this month, she opened her own retail store. While the sky is the limit with this Maker, she has had to overcome significant challenges to bring her goals to fruition. Her story will encourage you to knock down every wall that threatens to come between you and you business. Enjoy my interview with Torrian NOW! Click the arrow to listen “ You have got to get out into your community and meet people. They will help you.Click To Tweet ” Torrian Howell, Dorneé Natural Body and Hair Luxuries Season 3, Episode 6: Show Notes Here are few episode 6 highlights. How Torrian started Dorneé as a way of taking care of her mother's skin, which was dry from chemotherapy and radiation treatments. (starting at 2:02) Torrian talks about her “real” full time job and her career as a manicurist. (starting at 4:53) On overcoming obstacles, and Torrian overcame a whopper of one, and then another one. Despite back to back tragedies, Torrian and her business have thrived (starting at 6:04) Why a retail store? Why now? (starting at 12:00) Torrian's tips for preparing to open a retail store, including researching the city regulations for your location as well. (starting at 15:03) Torrian discusses her vision for her retail location, including the experience she wants her customers to have when that walk into her boutique. (starting at 19:55) Who helps Torrian in her business. (starting at 20:46) A bit about the Dorneé business model. (starting at 22:22) Torrian's tips for managing a business while maintaining a full time job. (starting at 25:25) Visit Dorneé in Twinsburg, Ohio! Visit Dorneé in the historical district of Bedford , Ohio, at 711 Broadway Avenue. The phone number there is (440) 252-7270. Connect with Torrian Online Check out Torrian at the Dorneé website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 3, Episode 6: “Makers on Main Street” with Torrian Howell [Podcast] appeared first on Indie Business Network®.

Jun 10, 201531 min

Season 3, Episode 5: Makers on Main Street with Kismet Andrews [Podcast]

Welcome to Season 3, Episode 5 of the Indie Business Podcast! In this fifth episode of my Makers on Main Street series, you'll meet Kismet Andrews of Bar Maids in Brush Prairie, Washington. Kismet held down a full-time job working eighty hours a week for several years after the started her business, and when she finally quit, she never looked back. Today, Kismet owns and manages a retail shop in her town and sells her products online. Kismet has been a member of the Indie Business Network since 2009. She also spends two to three weeks each month traveling and selling her products at shows, particularly in the fiber arts community. You'll enjoy hearing a bit about how Kismet's business model works and how she uses “active listening” to give her customers exactly what they want. Enjoy my interview with Kismet NOW! Click the arrow to listen “ When you step into what you envision, the universe just provides. That's just the way it works.Click To Tweet   ” Kismet Andrews, Bar Maids Season 3, Episode 5: Show Notes Here are few episode 5 highlights. Kismet's journey from learning to make skincare products as a teen, to making moisturizers instead of cookies for the company holiday parties, to owning her own business. (starting at 1:50) How Kismet has grown her business … was it intentional or did it just “evolve?” (starting at 5:29) Kismet's target market(s). (starting at 9:02) How Kismet came to decide to open a store (“kicking and screaming” she says) (starting at 10:21) Kismet's tips for opening your store: the answer involves numbers, mindsets and hammers. (starting at 13:52) How Kismet is organizing her retail store, including Making area, scent bar, retail area and more. (starting at 15:05) The benefits of cross training your staff. (starting at 18:48) How and where Kismet's store is situated … location, location, location! (starting at 19:33) Jump and the net will appear? (starting at 20:50) Multiple income streams. (starting at 23:04) It's about throwing open the doors. (starting at 23:29) How to hire the help you need to make your business successful. (starting at 24:37) What Kismet is most excited about. (starting at 30:11) Kismet's philosophy of entrepreneurship. (starting at 31:10) “ Your gut doesn't lie. Your head can fool you.Click To Tweet   ” Kismet Andrews, Bar Maids Visit Bar Maids in Brush Prairie! Visit Kismet's store at 1507 Broadway, Vancouver, WA 98663. It's right off the I-5 and Mill Plain exit. The phone number there is (888) 684-0333. Connect with Kismet Online Check out Kismet at the Bar Maids website, and on Facebook, on Twitter and on Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 3, Episode 5: Makers on Main Street with Kismet Andrews [Podcast] appeared first on Indie Business Network®.

Jun 3, 201535 min

Season 3, Episode 4: Makers on Main Street with Michelle Rhoades [Podcast]

Welcome to Season 3, Episode 4 of the Indie Business Podcast! In this fourth episode of my Makers on Main Street series, you'll meet Michelle Rhoades of Mossy Creek Soap in Perry, Georgia. Michelle's introduction to business ownership began with a foray into the world of direct sales. She was very successful at it, but when the company folded, she found herself with an active list of customers and nothing to sell to them. What a great problem for an entrepreneurial mind to solve right? And that's just what Michelle did, and continues to do at Mossy Creek Soap. Michelle owns and manages a retail shop where she sells her finished products and teaches classes. She has a wealth of experience to share, and you will love the story of how she opened one store in the wrong place, and then moved to another one. Michelle shoe stringed her business from Day 1, and today, she's got multiple income streams flowing into her business. Be sure t pay special attention to her insights in this area. You'll be inspired to be successful as a Maker on Main Street no matter where you are, and Michelle is proof positive that you don't need to be in a big city to have a successful storefront. Enjoy my Interview with Michelle NOW! Click the arrow to listen “ People buy because they like you. It almost doesn't matter what you're selling.Click To Tweet ” Michelle Rhoades, Mossy Creek Soap Season 3, Episode 4: Show Notes Here are few episode 4 highlights. Michelle's entrepreneurial journey, from direct sales to her own brand. (starting at 2:10) Michelle's passion for photography … (remember the Sears Portrait Studio anyone?). (starting at 4:31) Creating a business that allows you to tap into all aspects of your personality. (starting at 5:55) Michelle's retail store story, including this part: “W00T! I'm going to open this store and all these people are going to come in a buy my products!” (starting at 6:17) The importance of multiple revenue streams and the importance of “locally” made in a small town. (starting at 9:30) How Michelle attracts foot traffic into her retail store. (starting at 13:00) The most challenging parts of managing a retail operation. (starting at 14:45) How Michelle includes her 14-year old daughter in her business. (starting at 16:06) Entrepreneurship is work, but at the same time, not work … (starting at 19:56) When selling is not selling. (starting at 23:35) How to shift your mindset to embrace your role as a Maker who is also a sales person. (starting at 24:43) How Michelle uses video in her business. (starting at 26:38) Connect with Michelle at Mossy Creek Soap Check out Michelle at the Mossy Creek Soap website, and on Facebook, Twitter and Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 3, Episode 4: Makers on Main Street with Michelle Rhoades [Podcast] appeared first on Indie Business Network®.

May 28, 201532 min

Season 3, Episode 3: “Makers on Main Street” with Jamyla Bennu [Podcast]

Welcome to Season 3, Episode 3 of the Indie Business Podcast! In this third episode of my Makers on Main Street series, I introduce you to Jamyla Bennu of Oyin Handmade in Baltimore, Maryland. You'll be so inspired by how Jamyla has grown her business from a tiny kitchen operation to a retail store with production space built in, a fully operating salon (where Oyin Handmade products are used exclusively), and a local popup event that draws artists, Makers and Handmade Entrepreneurs from all over. Jamila has been a member of the Indie Business Network since 2000. Not only will you get some great business inspiration from Jamyla. You'll also learn how she and her husband manage a thriving household that includes two very active young children. I know many of you know how that is … I sure do. There is so much more packed into this episode of the Indie business Podcast. You are going to love it! Enjoy my Interview with Jamyla NOW! Click the arrow to listen “ Every step we've taken has been when either there was no path or we actively avoided the path.Click To Tweet   ” Jamyla Bennu, Oyin Handmade Season 3, Episode 3: Show Notes Here are few episode 3 highlights. Jamyla's journey from hobby, to kitchen table startup, to scaling up to where she is today. (starting at 1:49) Opening the retail store and the benefits of not being home-based. (starting at 4:29) Being a solopreneur does not mean going it alone. (starting at 8:24) Using email newsletters (and some social media), flyers and a launch party to spread the word about the retail store as a destination location. (starting at 9:13) Awesome “late night” video podcast promotion. (starting at 11:45) Every step we've taken has been when either there was no path or we were actively avoiding the path. (starting at 13:40) How Jamyla's popup works in conjunction with Jamyla's artist husband, Pierre Bennu. (starting at 14:24) How the retail operation works with the salon, hair stylists and service providers who use their spa space … including massage therapists and a henna artist (who is also another IBN member … W00T!). (starting at 19:06) Jamyla created the type of business model that works for her and not the type of business model everyone said would work. (starting at 23:17) “ Create a business model that works for you, not a business model everyone else says will work.Click To Tweet   ” Donna Maria, Indie Business Network Connect with Jamyla at Oyin Handmade Check out Jamyla at the Oyin Handmade website, and on Facebook, Twitter and Instagram. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 3, Episode 3: “Makers on Main Street” with Jamyla Bennu [Podcast] appeared first on Indie Business Network®.

May 20, 201531 min

Season 3, Episode 2: Makers on Main Street with Robert Ungemach and Keith Emmons [Podcast]

Welcome to Season 3, Episode 2 of the Indie Business Podcast! In this second episdoe of my Makers on Main Street series, I introduce you to Keith Emmons and Robert Ungemach of Opportunity Market in Dallas, Texas. Keith and Robert are partners in life and in business, and each serves a different leadership role at the business. Keith's and Robert's individual and collective passion for Makers and Handmade Entrepreneurs shines through brightly in this episode. Not only will you understand where their passion comes from, but you'll get some priceless tips to help you pitch your handmade products to retail stores. And if you are thinking of opening a retail store yourself, you'll get some insights in that regard as well. Enjoy my Interview with Keith and Robert NOW! Click the arrow to listen “ If you understand why you do what you do, you find the passion for what you do.Click To Tweet ” Keith and Robert, Opportunity Market Season 2, Episode 3: Show Notes Here are few episode 3 highlights. Keith kicks things off with the story of their transition from corporate America to a business of their own. (starting at 1:56)   Keith and Robert share how their passion feeds the success of their business (there is beautiful emotion here). (starting at 5:18)   95% of the products sold in Opportunity Market are US Made, fair trade and/or woman-made products (including Dynomighty wallets). (starting at 7:40)   Keith's advice to Makers and Handmade Entrepreneurs who want to position themselves to open a retail store. (starting at 11:00) <br< Be a duck. (starting at 13:00)   You have to start where you are. (starting at 13:47)   Assess what the impact of store ownership will be on your family, and double it; relationships will change. (starting at 15:04)   Robert shares what he looks for when Makers pitch product for his store, including what he calls “customer proofing.” (starting at 16:00)   Branding is more than ingredients and fragrance. (starting at 20:39)   Packaging should be half of your production cost (Correction to the example in the audio: “If your production cost is $1.00, your packaging cost should be 50¢. If your production cost is $3.00, your packaging cost should be $1.50.” “The passion needs to be in the packaging.” (starting at 22:23)   Know your supply chain and time lines, so you can assure retailers that you can restock quickly if your products sell quickly. (starting at 27:38)   Be picky about what stores you pitch your products to. (starting at 26:00)   How Keith and Robert are successful both personally and professionally. (starting at 29:50) Talent is universal. Opportunity is not. (starting at 35:30)   People don't buy what you make. They buy why you make it. (starting at 36:45)   Resources mentioned in this episode Book and film: A Path Appears by Nicholas Kristoff   Book: Start With Why by Simon Sinek   Connect with Keith and Robert at Opportunity Market Check out Opportunity Market at their website, and on Facebook, Twitter and Instagram. “ Don't be afraid to fail and don't be afraid to win.Click To Tweet ” Keith and Robert, Opportunity Market Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 3, Episode 2: Makers on Main Street with Robert Ungemach and Keith Emmons [Podcast] appeared first on Indie Business Network®.

May 13, 201541 min

Season 3, Episode 1: Announcing Makers on Main Street [Podcast]

Welcome to Season 3, Episode 1 of the Indie Business Podcast! In this first episode of my third season, I'm thrilled to share the theme for Season 3: Makers on Main Street. Don't you just love that?! Considering all the talk we hear from lawmakers and media pundits about “Main Street” businesses that are really not “main street” at all, I think it's time to celebrate Real Main Street businesses. What better way to do that than to highlight the Makers and Handmade Entrepreneurs who are opening shops and boutiques like wildfire in cities and towns all over? Don't you just want to dive in and meet these amazing people and hear their stories!? Let's get started. Click the arrow to listen NOW! “ Makers on Main Street are the REAL small businesses in America. Celebrate them! #makersonmainClick To Tweet   ” Donna Maria Coles Johnson, Indie Business Network Big Online Sales Numbers Don't Tell the Whole Story Mashable recently published an article citing a Forrester Research firm report projecting that online retail sales should reach $370 billion annually by 2017, a full tenth of all retail sales overall in the US. While those statistics are good news for Makers, they don't necessarily reflect a decline in bricks and mortar. In fact, I think they reflect something far more exciting — the integration of physical locations to complement businesses that started exclusively online. My members and other Makers are a perfect illustration of that — in spades!! This is exciting news considering that it was not too long ago that many people thought that the online world was going to all but replace our need to be out and about in our communities at all. Today, I see communities beginning to thrive in a new way, not because of old money or a resurgence of traditional shopping models, but because of an influx of new ideas from people with really no business background at all. This is so exciting to me, especially since my own personal mission in life and in business is to spend myself to ensure that no woman would ever feel like she cannot MAKE and SELL something that would allow her to provide a good life for herself and for her children. A Bit of My Retail Store Story When I launched the Indie Business Network in 2000, my retail store was still open. The tiny little Maria Grace Aromatherapy and Bath Shop was tucked on the second floor of a quaint shopping district in Takoma Park, right on the Washington, DC line. I was located between an Indie African book store and an herb shop. Every weekend, I made fresh face masks and sugar scrubs, and sold them in front of my building when they closed the street for the weekly farmer's market. It was heaven … until a few years later when stores starting closing like crazy. The ice cream shop across the street closed. The art gallery on the corner closed. The Indie book store left. The Armenian restaurant boarded up. And the pastry shop owned by a former White House chef passed onto new owners — and well, you get the picture. I closed my store shortly after IBN started to grow at a pretty rapid clip, and, like many of you, I watched thousands of stores (large and small), close as the business world shuffled to accommodate a whole new retail world. Shop Local! An interesting thing seems to be happening today across the nation. If my membership is any indication, there is an exciting resurgence of wonderful shops opening up everywhere and in Season 3 of the Indie Business Podcast, I will introduce you to some of them, and to the amazing Indies who own them. We've got several states covered — maybe yours is one of them: Georgia, California, Maryland, Ohio, New Hampshire, Washington state, Texas, New York and many more. Eleven in all. Some of What Awaits You in Season 3 This is an important Season of my podcast because you will be inspired that nothing is impossible. You'll meet a woman who opened her shop after losing her husband to a fatal disease, and while she is still holding down a full-time job and raising a son as a single mom. You'll meet a woman in Baltimore who started making beauty products in her kitchen, and now not only owns a production space, but has an art studio and pop up artist exchange, AND a hair salon — where the stylists use her products exclusively of course. (Maryland) You'll meet a gal in Georgia who has 7 separate income streams, springing forth out of a retail location in one of the tiniest towns in her state. You'll meet a couple of guys in Texas who just opened a shop in one of the trendiest destination locations in the country, selling fair trade and artisan products handmade by artists from around the world. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendou

May 6, 20157 min

Season 2, Episode 12: “Women, Wealth and Wow” with Neenz Faleafine [Podcast]

Welcome to Season 2, Episode 12 of the Indie Business Podcast! In this eleventh and final episode of our Women, Wealth and Wow! series, I introduce you to Neenz Faleafine of Pono Media in Hawaii. Through her business, Neenz helps entrepreneurs develop “virtual solutions for real-life results.” Some might say she is a social media consultant, but she's really so much more than that. Neenz is a professional learner of people. She is constantly studying human behavior so she can offer the best value to customers, clients, and everyone who crosses her path. You'll enjoy hearing a bit about how I met, and actually, how I've never really met, Neenz. In this episode, Neenz opens up to share her spiritual approach to entrepreneurship and the relationships it fosters. This was not a planned part of our discussion. The insights Neenz shares apply to everyone who seeks to use the Internet to communicate with people in a way that conveys not only that we have a product or service to offer them, but that we also care deeply about them and want to develop a meaningful relationship with them. Enjoy my Interview with Neenz NOW! Click the arrow to listen “ The universal law of life is this: Givers Gain.Click To Tweet   ” Neenz Faleafine, Pono Media Season 2, Episode 12: Show Notes Here are few episode 12 highlights. Neenz starts by making us envious of the view of Pearl Harbor from her back yard. (starting at 2:41). How Neenz started her business, Pono Media, by accident. (starting at 3:35). How Neenz met Guy Kawasaki, former Chief Evangelist at Apple, on Twitter, and how the meeting changed her life (this is funny, you will laugh). (starting at 7:30). What Guy taught Neenz about the importance of building relationships and trust (starting at 9:38). The definition of PONO (starting at 12:07). The funny story of how I met Neenz. (starting at 13:44). The universal law of life is this: Givers gain (starting at 15:50). “On the other end of the screen is another living being, and I need to acknowledge that.” (starting at 16:53). It's not all about making money. (starting at 17:44). Providing value requires the setting of healthy boundaries. (starting at 21:44). How social media allows you to give a “weight” to potential relationships by observing how people deliver true value online. (starting at 23:00). Business is a vehicle for creating something far more important than business. (starting at 26:00. How Neenz's definition of wealth has evolved over the years. (starting at 26:22). As a leader, you must be magnetic, able to pull people in with your smile (starting at 28:21). Connect with Neenz at Pono Media Check out Neenz Faleafine at her website, and on Facebook, and Twitter. Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast on iTunes, and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at online relationships! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing it to be a part of your life! Best and Success! The post Season 2, Episode 12: “Women, Wealth and Wow” with Neenz Faleafine [Podcast] appeared first on Indie Business Network®.

Apr 8, 201541 min

Season 2, Episode 11: “Women, Wealth and Wow” with Lisa Price [Podcast]

Welcome to Season 2, Episode 11 of the Indie Business Podcast! In this eleventh episode of our Women, Wealth and Wow! series, I introduce you to my friend Lisa Price, the founder of Carol's Daughter. In 1992, Lisa began making lotions and potions in her Brooklyn kitchen, and selling them under the brand name Carol's Daughter, in honor of her mother. Lisa opened her first store in Brooklyn in 1999. Fast forward to October 2014, when L’Oréal USA signed an agreement to acquire Carol's Daughter, which Lisa calls “her first child.” As you listen to my interview with Lisa, pay special attention to the things she truly values, even after a multi-million dollar corporate acquisition. You'll be inspired by Lisa's definition of wealth and what leading a business does to challenge and strengthen you to be better — not just an entrepreneur, but also as a woman. Enjoy my Interview with Lisa NOW! Click the arrow to listen “ Wealth isn't about cars or big houses. It's about having a place to work every day that I love.Click To Tweet   ” Lisa Price, Founder, Carol's Daughter Season 2, Episode 11: Show Notes Here are few episode 11 highlights. Lisa's original Carol's Daughter business plan (this may surprise you!) (starting at 4:06). The evolving (and non-traditional) definition of “success” on your own terms. (starting at 5:05). How investors' expectations changed the Carol's Daughter game (starting at 7:58). Finding the right type of business model for you; the only “right” way is what you say is right for you (starting at 9:23). Celebrating how a woman's unique approach to entrepreneurship has evolved over the years to more fully embrace our faith, our gut and our intuition. (starting at 10:35). Lisa' definition of wealth. (starting at 15:57). … on community, family, and freedom (starting at 18:57). Examples of how doing business has changed over the years because of the Internet. (starting at 19:44). Lisa's long term business planning tips (including paying yourself first). (starting at 22:16). Lisa shares the a few tips for using social media to successfully combine sales and creating community around your brand, and the importance of separating your personal and your corporate social media outlets. (starting at 26:15). Connect with Lisa Price and Carol's Daughter Check out Lisa Price on Instagram and visit the Carol's Daughter website. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing our show to be a part of your life! Best and Success! The post Season 2, Episode 11: “Women, Wealth and Wow” with Lisa Price [Podcast] appeared first on Indie Business Network®.

Apr 2, 201537 min

Season 2, Episode 10: “Women, Wealth and Wow” with Melinda Emerson [Podcast]

Welcome to Season 2, Episode 10 of the Indie Business Podcast! In this tenth episode of our Women, Wealth and Wow! series, I introduce you to my friend and your Small Biz Lady, Melinda Emerson. Melinda is the author of Become Your Own Boss in Twelve Months, and the host of the weekly Twitter talk show, Small Biz Chat. Melinda has some insightful thoughts on the topic of how woman business owners can and should approach the pursuit of their entrepreneurial goals. You'll enjoy her breezy and down-to-earth style. Enjoy my chat with Melinda NOW! Click the arrow to listen “ Every kick is a boost!Click To Tweet ” Melinda Emerson, Small Biz Lady Season 2, Episode 10: Show Notes Here are few episode 10 highlights. The accidental branding story of the Small Biz Lady and Small Biz Chat (starting at 2:03). Every kick is a boost (starting at 6:48). The power of Twitter and Twitter Chats to reach people personally and professionally (starting at 7:50). Look to other industries for examples you can model (starting at 10:20). Re-purposing your content (starting at 11:10). Melinda's tips for creating a Twitter chat as a peer-to-peer mentoring mechanism (starting at 13:15). Melinda's take on a bright future for women entrepreneurs (starting at 15:29). What we need need to do to prepare ourselves and others for success in the coming years (starting at 17:15). How to invest in yourself (starting at 20:00). Melinda defines wealth (starting at 22:38). The importance of building processes and systems (starting at 23:38). How to manage your business when so much of it hinges on your personal brand (starting at 24:36). Melinda's favorite productivity tools (starting at 26:17). Season 2, Episode 10: Resources in this Episode Social media management: Sprout Social Content saver: Pocket app Work break scheduler and reminder: Coffee break app Book: Become Your Own Boss in Twelve Months, by Melinda Emerson Connect with Melinda at Small Biz Lady Check out Small Biz Lady at her website, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing our show to be a part of your life! The post Season 2, Episode 10: “Women, Wealth and Wow” with Melinda Emerson [Podcast] appeared first on Indie Business Network®.

Mar 19, 201532 min

Season 2, Episode 9: “Women, Wealth and Wow” with Donna Maria [Podcast]

Arecent popular thread in the very awesome Indie Business Network Member Secret Forum deals with the issue of “competition.” Among other things, the conversation consists of members encouraging each other and sharing how they approach the very important issue of participating in a competitive market place — which we all are. In a nutshell, it is my firm belief that: “There is no such thing as competition, save for that which is in your head. Make good products, deliver them to your target audience, and you have no competition.” This episode of Indie Business Podcast is a more detailed elaboration on my approach, developed over a period of 15 years in business. Of course none of us has the luxury of having a monopoly on the types of products and services that we offer. But we can come pretty close considering we can leverage ourselves and our branded social media outlets. When we do that, we have no competition. Who else can be you, except you? Who else can use your social media outlets, except you? There is great power in that. Click the arrow below to listen to this important commentary NOW! Click the arrow to listen “ Your job is to attract people to you, not to pull people away from others.Click To Tweet   ” Donna Maria, Founder & CEO, Indie Business Network Season 2, Episode 9: Show Notes Here are few episode 9 highlights. There is no such thing as competition, save for that which is in your head. Make good products, deliver them to your target audience, and you have no competition. (starting at 1:17). Your job is to attract people to you, not to pull people away from other people. (starting at 5:00). Competition is a part of life, but how you respond to it is the critical difference-maker. (starting at 5:48). Focus on staying your mind on what you have to offer. (starting at 7:00). Focus on developing a plan. (starting at 8:55). Focus on executing your plan, and tweak as you go. (starting at 10:35). Where your focus (fire) is, your fortune follows (starting at 15:20). Look at others for inspiration, but focus on what you are making and who you are making it for (starting at 17:02). Season 2, Episode 9: Resources mentioned in this episode Calendaring: Google Calendar Productivity: Sweet Prcess Listen on iTunes Go here now to listen to this episode of the Indie Business Podcast and be sure to subscribe there for automatic episodes as they are released. Get excited for a new way to look at competition! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing our show to be a part of your life! The post Season 2, Episode 9: “Women, Wealth and Wow” with Donna Maria [Podcast] appeared first on Indie Business Network®.

Mar 13, 201516 min

Season 2, Episode 8: “Women, Wealth and Wow” with Diane Humke [Podcast]

I was fighting a severe cold during this interview, and we had some audio difficulties, but I wanted you to meet Diane as soon as possible so you could have the benefit of her experience right away! Welcome to Season 2, Episode 8 of the Indie Business Podcast! In this eighth episode of our Women, Wealth and Wow! series, I introduce you to my guest Diane Humke, President and Chair of Essential Wholesale & Labs in Portland, Oregon. Diane grew up in an entrepreneurial family, and starting around 2009, she found herself unexpectedly falling in love with one of our longtime members, Essential Wholesale & Labs. Diane fell so in love with the company that in 2011, she bought it! Under Diane's leadership, the company has grown by leaps and bounds, and in this interview, she delivers a backstage pass into the details behind her purchase of the company. Whether you are a new entrepreneur just starting out or an entrepreneur who is thinking of selling your business, you will enjoy the golden bricks Diane shares in this episode. Enjoy my chat with Diane NOW! Click the arrow to listen “ Volume is not always the answer. Sometimes, it's better to sell less and make more.Click To Tweet   ” Diane Humke, Essential Wholesale Season 2, Episode 8: Show Notes Here are few episode 8 highlights. Diane's entrepreneurial background, including a berry and lemonade stand and selling vacume cleaners door-to-door (starting at 2:22). Joining a Mastermind group was the single best thing I ever did for my business (starting at 4:34). What it was like to be raised by entrepreneurial parents and how it helped Diane in her own entrepreneurial endeavors (starting at 5:45). Can your business really love you back? (starting at 8:35). How to address problems as a united team, in a business as in a marriage (starting at 12:05). Different classifications of worry and how to handle them. (starting at 13:18). Diane's “tainted” view point on how business has changed for women in the past 10 years. (starting at 14:13). Tips to set your business up for possible sale in the future, and a backstage peek at the Essential Wholesale purchase story. (starting at 18:01). Diane defines wealth (starting at 23:13). What is everyone's highest expense every month? (starting at 26:55). Don't shortchange yourself; do the math (starting at 29:18). Diane's tips for making your first hire (starting at 33:55). Make sure your work is in line with your corporate identity and who you are (starting at 35:44). Diane's final words of entrepreneurial encouragement: it starts with what you believe (starting at 41:55). Season 2, Episode 8: Resources in this Episode Book: Getting to Yes, by Roger Fisher and William Ury Free coaching: Score Assistance for businesses in Oregon: Oregon Manufacturing Extension Partnership Book: How to Stop Worrying and Start Living, by Dale Carnegie Connect with Diane at Essential Wholesale and Labs Check out Essential Wholesale & Labsat her website, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing our show to be a part of your life! The post Season 2, Episode 8: “Women, Wealth and Wow” with Diane Humke [Podcast] appeared first on Indie Business Network®.

Mar 4, 201546 min

Season 2, Episode 7: “Women, Wealth and Wow” with Anne-Marie Faiola [Podcast]

Welcome to Season 2, Episode 7 of the Indie Business Podcast! In this seventh episode of our Women, Wealth and Wow! series, I introduce you to my guest Anne-Marie Faiola of Bramble Berry in Bellingham, Washington … and boy, are you in for a treat. Anne-Marie is one of the most evolved entrepreneurs I know. She has cracked the code on how to turn what she wants into tangible results. Her approach will inspire you to see each new day as an opportunity to enjoy life more, and to bring everyone in your sphere of influence along for the ride. Enjoy my chat with Anne-Marie NOW! Click the arrow to listen “ Wealth is having the space, and the energy, and the time to feel joy every single dayClick To Tweet   ” Anne-Maire Faiola, Bramble Berry Season 2, Episode 7: Show Notes Here are few episode 7 highlights. Anne-Marie on her transition from prison guard (yes, prison guard) to soapmaking entrepreneur (starting at 2:00). The importance of business planning (starting at 8:22). What it's like to transition from a “real” job, to selling 1,000 bars of soap a month, and how it lead to a calling called Bramble Berry (starting at 9:30). “It's so zingy” to hang out with other entrepreneurs (starting at 17:31). Anne-Marie answers: How do you define wealth? (starting at 18:21). No matter what happens, it's your response to it is that really defines any given situation. (starting at 20:36). You can plan how you are going to feel on any given day — how does that work? (starting at 23:22). How to WOW! (starting at 28:30). “Just start today!” (starting at 34:36). Season 2, Episode 7: Resources You'll love the book recommendations from Anne-Marie. The Firestarter Sessions and The Desire Map, by Danielle LaPorte Oprah and Deepak Chopra's 21 Day Meditation Challenge The 7 Habits of Highly Effective People by Stephen Covey The Myth of Multi-Tasking by David Crenshaw Connect with Anne-Marie at Bramble Berry Check out Bramble Berry at her website, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks for listening to Indie Business Podcast, and for allowing our show to be a part of your life! The post Season 2, Episode 7: “Women, Wealth and Wow” with Anne-Marie Faiola [Podcast] appeared first on Indie Business Network®.

Feb 25, 201536 min

Season 2, Episode 6: “Women, Wealth and Wow” with Wardee Harmon [Podcast]

Welcome to Season 2, Episode 6 of the Indie Business Podcast! In this sixth episode of our Women, Wealth and Wow! series, I introduce you to my guest Wardee Harmon of Traditional Cooking School in Sutherlin, Oregon. Wardee and I met online four years ago when I contacted her out of the blue to ask for help with an issue that was critical to my business at the time. I had never done anything like that before, but as it turns out, I really lucked out. Not only did Wardee point me in the right direction, and share from her own personal experiences, but she also has become an amazing Internet friend and mentor. Enjoy my chat with Wardee NOW! Click the arrow to listen “ You cannot grow if you are still on the hamster wheel. ” Wardee Harmon, Traditional Cooking School Season 2, Episode 6: Show Notes Here are few episode 6 highlights. Wardee on “work” as she defines and has experienced it (starting at 0:50). You can't do everything … you have to prioritize and delegate (she calls it “the delegating crisis” (starting at 4:00). Wardee's tips for delegating and building your team (starting at 5:14). How Wardee started her business, and how she moves through what she calls “moments of crisis” (starting at 7:57). Wardee's business now supports the entire family: husband, wife, three children (starting at 11:56). Wardee answers: How does it feel to support the entire family with your business? (starting at 14:18). Wardee answers: How do you define wealth? (starting at 19:10). The Traditional Cooking School membership business model (starting at 21:40). How to approach a membership based business model vs. a membership website (starting at 25:50). How Wardee uses video in her business, and her best tips for you (starting at 29:03). Wardee's tips for WOWing your customers, and her two keys to being successful in your business (starting at 41:10). Connect with Wardee at Traditional Cooking School Check out Traditional Cooking School at at her website, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 6: “Women, Wealth and Wow” with Wardee Harmon [Podcast] appeared first on Indie Business Network®.

Feb 11, 201547 min

Season 2, Episode 5: “Women, Wealth and Wow” with Pierre Bennu [Podcast]

Welcome to Season 2, Episode 5 of the Indie Business Podcast! In this fifth episode of our Women, Wealth and Wow! series, I introduce you to my guest and dear personal friend, Pierre Bennu, of exittheapple in Baltimore, Maryland. Pierre and I first met in 2010 when he joined me and his lovely wife, Jamyla Bennu, at small business advocacy meetings at the Small Business Administration in Washington, DC. As you'll hear, Pierre is a champion of women in general, particularly when it comes to their innate value. He also celebrates the amazing opportunities all of us have to thrive and achieve in today's environment — where, as you'll hear him say — we are surrounded by the freedom to Dream In Detail. Enjoy my chat with Pierre NOW! Click the arrow to listen “ It's never complete without women involved. ” Pierre Bennu, exittheapple Season 2, Episode 5: Show Notes Here are few episode 5 highlights. Pierre shares his background, which has fueled his creativity, and the enthusiasm he has for entrepreneurship in general, and his wife's business in particular (starting at 3:17). Women offer a different perspective than men, one that has been suppressed for thousands of years … we must explore our strengths (starting at 6:51). Opportunities for women in today's marketplace (starting at 11:49). Training our children to appreciate and embrace a norm that's different from “the norm” (starting at 14:10). World change happens at home, and when you find an answer for yourself, you find an answer for the world (starting at 16:47). Pierre defines wealth and the requirement that you dream in detail (starting at 18:38). Know your own worth (starting at 22:10). Painting on walls (starting at 27:17). Test your freedom (starting at 30:12). We train people to us (starting at 32:21). Connect with Pierre at exittheapple Check out exittheapple at at their website, and on Facebook, and Twitter. Visit The Exchange! Pierre and his wife host The Exchange every second Sunday from 10:00am to 3:00pm at 2223 Guilford Avenue in Baltimore. The Exchange is a PopUp-style experience that showcases local artists and locally made products. The next one is this Saturday, February 8, 2015, so you still have time to fit this into this weekend's plans. You MUST go, you will love it! Pierre and Jamyla The Curvy Woman For those of you paying attention, here is the image of the “curvy woman” we discussed in the podcast. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 5: “Women, Wealth and Wow” with Pierre Bennu [Podcast] appeared first on Indie Business Network®.

Feb 4, 201542 min

Season 2, Episode 4: “Women, Wealth and Wow” with Becky McCray [Podcast]

Welcome to Season 2, Episode 4 of the Indie Business Podcast! In this fourth episode of our Women, Wealth and Wow! series, we focus on all things local, rural, and small town with my guest Becky McCray of Small Biz Survival in Alva, Oklahoma … population 4,000 (give or take). Becky and her husband own a liquor store in Alva, and Becky is a speaker, blogger on author on the important topic of local, small town living with an entrepreneurial twist. Everything she does is geared toward facilitating the success of entrepreneurs on a local level, no matter where they are. Let's talk to Becky NOW! Click the arrow to listen “ When you choose to presume that every single person matters, then you are choosing a much more meaningful life for yourself. ” Becky McCray, Small Biz Survival Season 2, Episode 4: Show Notes Here are few episode 4 highlights. Becky's take on how the Internet increases opportunities for people everywhere, at the oocal level in small towns, and especially for women (starting at 3:20). How Becky's encouragement to “newbies” who may still believe that they can be successful in a small town (starting at 6:16). It's hard for Becky to imagine what it's like *not* to have a business of her own (starting at 12:30). The importance of multiple streams of income. (starting at 10:38). Defining wealth (starting at 15:50). The liberation of public failure … (“They can't eat you …”) (starting at 18:50). The impenetrable economic hedge around you (starting at 23:02). No matter what you think you are going to start with, it's not the end game (starting at 25:26). How to WOW (starting at 28:00). Connect with Becky of Small Biz Survival Small Biz Survival online, and on Facebook, and Twitter. And if you ever find yourself beerless in Alva, Oklahoma, make sure you are not to far from Allen's retail Liquor Store on Oklahoma Boulevard. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 4: “Women, Wealth and Wow” with Becky McCray [Podcast] appeared first on Indie Business Network®.

Jan 28, 201536 min

Season 2, Episode 3: “Women, Wealth and Wow” with Kathleen Gage [Podcast]

Welcome to Season 2, Episode 3 of the Indie Business Podcast! In this third episode of our Women, Wealth and Wow! series, I am going outside my comfort zone to introduce you to someone I barely know, but who has had a big positive impact on how I view entrepreneurship. One day, I got an email announcing that today's guest, Kathleen Gage of Power Up For Profits, was hosting a one-time webinar on how to fill your events with happy attendees. I didn't know who Kathleen was, but the timing was right and was keen to get some tips on how to attract people to an event I would be hosting. So I showed up at the appropriate time and had a chance to chat with Kathleen about my upcoming event. But more than that, for some reason, what really stood out to me about her was how transparent she was about her life, and how she wove some of her personal passions and lifestyle beliefs into her presentation. If you've been around Indie for a while, you know that I too am a believer that all of us must leverage our personalities to build a stronger business platform. Kathleen modeled that on her webinar, so I wanted you to meet her and here what she has to say on the topic. Enjoy our fun and informative conversation NOW! Click the arrow to listen “ You will not get to the next level of your business until you're willing to reveal who you really are. ” Kathleen Gage, Power Up For Profits Season 2, Episode 3: Show Notes Here are few episode 3 highlights. According to Forbes.com, a recent strong marketing trends if the importance of being personal and transparent in your business (starting at 5:02). How people (women in particular) use technology to create synergy between their businesses and their personal lives (starting at 5:54). A bit about how to handle people who are never happy with you, no matter what you do (starting at 8:25). How much “separation” is appropriate between business and personal? (starting at 10:38). A definition of “intimacy,” and Kathleen's courageous revelation about her and her life partner (starting at 12:41). The important question: What is the kind of life that you want to design for yourself, and are you willing to d what it takes to create a lifestyle business? (starting at 17:52). Start with what you want (starting at 21:05). Kathleen defines “wealth” (starting at 22:33). What if you don't have the “whole package?” (starting at 23:48). The only “but” you should have is the one you sit on (the importance of gratitude) (starting at 25:25). Do not compare your insides to someone else's outsides (starting at 29:00). Kathleen's number best tips to creating a message that WOWs your customers (starting at 31:14). The time in which we now find ourselves, and how we maximize it (starting at 34:20). Connect with Kathleen of Power Up For Profits Power Up For Profits online, and on Facebook, and Twitter. And check out her “Marathons For Women” Facebook Group. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 3: “Women, Wealth and Wow” with Kathleen Gage [Podcast] appeared first on Indie Business Network®.

Jan 22, 201537 min

Season 2, Episode 2: “Women, Wealth and Wow” with Lela Barker [Podcast]

Welcome to Season 2, Episode 2 of the Indie Business Podcast! In this second episode of our Women, Wealth and Wow! series, I'm sharing an invigorating conversation with a woman I have known for the past decade, and who has become an intricate part of our my life. While our relationship was once all business, over the years, it has slowly and organically — like fine wine — matured into a rich tapestry that overlaps the personal and the professional in a way that is both natural and comfortable. After the birth of two children and a divorce that left her practically destitute and living in her mother's basement, she happened upon a recipe for sugar scrub that she thought would make the perfect gift for her sister. After whipping up a few batches, a friend offered to take the scrub to a local spa to see if the owner might be interested in buying some to sell to her store customers. That friend emerged a few hours later with a $300 order — and the ensuing events landed our guest in my inbox via a membership application in March 2005. Enjoy it NOW! Click the arrow to listen “ If entrepreneurship has given me anything, it has given me the ability to understand that I hold the keys. ” Lela Barker, Bella Luccè and Lucky Break Consulting Season 2, Episode 2: Show Notes Here are few episode 2 highlights. What is on the horizon for women entrepreneurs (starting at 4:46). What entrepreneurship does for a woman insider her heart (starting at 8:40). What entrepreneurship does for a woman insider her heart (starting at 8:40). The hardest parts about entrepreneurship and tips to overcome them (starting at 11:38). The success of your business is depending on your ability to ebb and flow (starting at 16:39). The loaded term: wealth (starting at 17:58). A little bit about the “woo woo” (starting at 20:22). Defining and accepting your personal power (starting at 12:25). The speed boat vs the cruise ship (starting at 23:58). What entrepreneurship makes a woman is so much more than a business woman (starting at 26:20). The division between our personal and business lives … (starting at 28:30). The blessing of the responsibility … and the failure (starting at 30:00). The time in which we now find ourselves, and how we maximize it (starting at 34:20). Connect with Lela of Bella Luccè and Lucky Break Consulting Bella Luccè online, and on Facebook, and Twitter. Lucky Break Consulting online, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 2: “Women, Wealth and Wow” with Lela Barker [Podcast] appeared first on Indie Business Network®.

Jan 14, 201540 min

Season 2, Episode 1: Women, Wealth and Wow! [Podcast]

Welcome to Season 2, Episode 1 of the Indie Business Podcast! In this first episode of 2015, I am excited to announce our theme for Season 2. It's all about an undeniably exciting phenomenon that we are not only witnessing, but that many of you — my listeners and members — are also a living, breathing part of. Are you ready? Drumroll please. Here is our theme for Season 2 of the Indie Business Podcast: Women, Wealth and Wow! This theme is particularly timely because it's hard to miss that women are changing the face of entrepreneurship. Today, more women are the chief breadwinners in households with children than at any other time in history. Women are starting businesses at twice the speed of the national average — that's twice as fast as everyone else. We are using technology in innovative new ways to promote and grow our businesses. We are also creating wealth on our own terms. It's not just about money. It's about life. It's about the fulfillment of our passions and the rich tapestry of life that entrepreneurship offers us. Click the arrow to listen “ Women are defining wealth on their own terms, and it's not just about money. It's about life.Click To Tweet   ” Donna Maria, Founder, CEO, and Head Coach of the Indie Business Network I am so excited to bring you our guests this season. You will learn so much about our unique approach to entrepreneurship as women. You will see how their minds work, what their fears are and how they face them. You will learn what they do every day to: Break all the rules, Build your own corporate ladder, and create the life you love. That's what we are about here at the Indie Business Network , and that's what this podcast is all about. If we're speaking your language, then join us on a season-long journey as we learn, share and grow together. And if we're really speaking your language, click here and Tweet us some love! Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Season 2, Episode 1: Women, Wealth and Wow! [Podcast] appeared first on Indie Business Network®.

Jan 7, 20157 min

Episode 13: Bonus: Kayla Fioravanti: How to Publish Your Book on Amazon [Podcast]

Welcome to the BONUS of Season 1 of the Indie Business Podcast! In this thirteenth episode, a bonus for Season 1, you will meet Kayla Fioravanti. Kayla is a wife, mom, author, kitchen chemist, farmer, entrepreneur, aromatherapist and poet, and she's going to share how to publish your book on Amazon. One of Kayla's dreams has always been to have the time to write and publish books, and that dream has come true many times over during the past few years. In this episode, Kayla shares a step-by-step overview of how to take your idea and turn it int a book that's ready to publish on Amazon. If you have a book in, you (and who doesn't?) then this episode will not only inspire you, but it will tell you exactly what to do to make your book available to everyone in the world. I love the sound of that, don't you? Settle in and enjoy NOW! Click the arrow to listen “ If you don't set a series of carefully crafted deadlines, you'll never EVER write your book. ” Kayla Fioravanti, Author Season 1, Episode 13: Show Notes Here are few episode thirteen highlights. Kayla's pre-author life, from launching Essential Wholesale in 1998, to the sale of the company in 2011 (starting at 3:17) Why Kayla published with Amazon when there are so many other options (starting at 5:40). The costs associated with publishing on Amazon (and how Kayla's first book's costs were just $327.75) (starting at 7:10) How to price your book (hard copy and Kindle version), and how long it took Kayla to make her initial investment back (starting at 9:25) Kayla's step-by-step overview of the Amazon publishing process, from topic idea to book sales (starting at 11:30) How Amazon handles printing, fulfillment and shipping, and how you can expect to be paid for each book sold (starting at 21:47) How publishing your book can help your business, no matter what kind of business you have (starting at 25:07) Where to find designers and editors (starting at 25:36) The importance of setting deadlines, and some samples deadline structures (starting at 28:55) Season 1, Episode 13: Resource Links Book seller: Amazon Self-publishing tool: Create Space Reading community: Good Reads Professional community search LinkedIn groups Design and editing: Eco-Office Gals Design and editing: Kirkus Connect with Kayla Fioravanti Kayla Fioravanti online, and on Facebook, and Twitter. Check out her Amazon author page here. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 13: Bonus: Kayla Fioravanti: How to Publish Your Book on Amazon [Podcast] appeared first on Indie Business Network®.

Dec 10, 201440 min

Episode 12: Annie Pham: Cirque Colors [Podcast]

Welcome to the final episode of Season 1 of the Indie Business Podcast! In this twelfth episode, you will meet Annie Pham of Cirque Colors in Brooklyn, New York. Like many other Indies, Annie was employed at a well paying but unsatisfying job. Having been raised by parents who were entrepreneurs, Annie knew that there could be more to life, and that owning a company of her own was a viable option. So she did what I did a few years back, and what so many others do today — she started a business on the side, and built it to the point where she was able to leave her job and work her business full-time. Today, Annie and her boyfriend business partner, Duke Ahrens (pictured above with her), run the business together, and they are hot. If you are a nail polish junkie, your itch will be more than scratched at Cirque Colors. Don't say I didn't warn you (and your pocket book). In this episode, you'll hear a bit about how Annie started her company, how she uses social media, and you'll discover how an opportunity that she was not so excited about at first turned into a profitable collaboration with a successful sales rep who now helps Annie sell her products nationwide and around the globe. Settle in and enjoy NOW! Click the arrow to listen “ Use patterns and themes. Consider how products go together in a collection, how they tell a story.Click To Tweet ” Annie Pham, Cirque Colors Season 1, Episode 12: Show Notes Here are few episode twelve highlights. All about Annie's “real” job before she started Cirque (starting at 2:49). How Indie nail color designers lead the pack, leading the nail arts industry with shimmers and holographic colors that set the pace for big brands to follow (starting at 4:30). The story of how Cirque started and how Annie's first generation immigrant entrepreneurial parents influenced her choice to become an entrepreneur (starting at 6:56) Annie's approach to coming up with new and exciting nail polish colors (starting at 8:57) How designing nail polish colors is an art, and how Annie an her boyfriend business partner manage different parts of the business (and how they used essential oils to create a signature scent for their line) (starting at 11:20) Annie shares a bit about how her business model (which is about 75% wholesale) works and how she collaborated with a jewelry designer to create a custom, limited edition nail polish/jewelry product (starting at 16:04) How Annie uses social media and blogging to promote Cirque Colors and acquire new customers (starting at 18:13) A bit about how Annie uses a sales rep and how international customers have found her on social media (starting at 19:53) Annie's advice to help you launch a new Indie nail polish company of your own (starting at 26:42) Connect with Annie of Cirque Colors Cirque Colors online, and on Facebook, and Twitter, and on Instagram. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 12: Annie Pham: Cirque Colors [Podcast] appeared first on Indie Business Network®.

Dec 3, 201436 min

Episode 11: Erin Pikor: Naiad Soap Arts [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this eleventh episode, you will meet Erin Pikor of Naiad Soap Arts in San Diego, California. Erin is a graphics designer by trade, and when she was laid off of her job in 2007, she decided to turn a crafty afternoon activity into a business. Erin has been a member of the Indie Business Network since 2010, and she shares some hot small business success tips in this episode. She also reveals her favorite apps to fancy up your Instagram feed. At the end, Erin shares her best three-word phrases to encourage you to build a sustainable business. Settle in and enjoy NOW! Click the arrow to listen “ There is enough for everyone! ” Erin Pikor, Naiad Soap Arts Season 1, Episode 11: Show Notes Here are few episode eleven highlights. How Erin turned her crafty day activities into an Etsy shop, and how the company that laid her off actually helped her start her business (starting at 4:00). Erin's tips to help you manage the scale of your business while using social media to maintain “the personal touch” with customers and prospects (starting at 8:20). Social media tools, and why she especially loves Instagram (starting at 11:00) Tips for telling a story with a photo of your products, including a ton of Instagram-friendly apps (starting at 11:41) How Erin's business model works and what her sales outlets are (starting at 16:05) Erin's tips for adding wholesale to your business, and the importance of scale (starting at 20:15) Erin shares a bit about her licensing deal as the sole manufacturer and distributor of Soapylove products (starting at 23:25) Erin shares the “biggest mistake” she ever made in her business (Hint: it's not a thing she did, but a thing she thought …) (starting at 26:48) Erin's 4 three-word phrases to encourage you on your entrepreneurial journey (starting at 34:50) Season 1, Episode 11: Resource Links Smart phone: iPhone Social media: Instagram Graphics editing tool: Pic Stitch app Graphics editing tool: Split Pic app Graphics editing tool: Typic app Graphics editing tool: Big lens app Handmade marketplace: Etsy Handmade wholesale: Etsy wholesale Open Sky: Open Sky Craft show: Renegade Craft Consulting services: Lucky Break Consulting Connect with Erin of Naiad Soap Arts Naiad Soap Arts online, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 11: Erin Pikor: Naiad Soap Arts [Podcast] appeared first on Indie Business Network®.

Nov 26, 201441 min

Episode 10: Valerie Reed: Valana Minerals [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this tenth episode, you will meet Valerie Reed of Valana Minerals in San Diego, California. Valerie is a college sociology professor by trade, and she also works her business, which she founded in 2007. She loves both teaching and mineral makeup, and has found a way to combine both to create the perfect life for her. Valerie has been a member of the Indie Business Network since 2007, and while we have never met in person, I have been consistently inspired and impressed by her achievements. Listen closely to Valerie's story. She figured out how to make two livings at once, one in a traditional job and the other as the CEO and founder of Valana Minerals which provides vegan mineral makeup for women of color. This life approach is not out of the question for any of us today, especially as we move into an era where each of us is called upon to design a lifestyle that is not dependent on a “job.” Whatever path you want to follow, you'll be inspired to make it happen when you hear Valerie's story. We really excavate her mindset here, and there is so much you can incorporate into you life. Sit back, relax and get it NOW! Click the arrow to listen “ Are you going to keep complaining, or are you going to do something about it? ” Valerie Reed, Valana Minerals Season 1, Episode 10: Show Notes Here are few episode highlights. How Valerie transformed a few unnerving experiences into a profitable niche business selling vegan mineral makeup for women of color. Valerie shares how she has created a “crew” of people (including family members) who help her manage her life and her business. You'll get some great ideas here about how you may be able to create win/win with people who are already in your life. A great discussion about how to analyze your particular skill set and create systems and routines that allow you to make the best use of your time and bring in the most money in the least amount of time. Hear Valerie's “Hawaii Story,” and how she made that dream come true. This is so inspiring — and it led to the love of her life too! It's exciting to hear this because it will inspire you to pursue your dreams, even when you don't have a crystal clear picture of what it will look like. (This part starts at 19:33.) What drives Valerie to do the uncomfortable, and to go from wanting something to finding a way to getting it. Boom. (23:20) Get Valerie's top three tips to use your business to create the life you love drives Valerie to do the uncomfortable, and to go from wanting something to finding a way to getting it. Boom. (30:53) Connect with Valerie and Valana Minerals Valana Minerals online, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 10: Valerie Reed: Valana Minerals [Podcast] appeared first on Indie Business Network®.

Nov 19, 201438 min

Episode 9: Elissa Choi: BonBlissity [Podcast]

Elissa has changed the name of her business to Bonblissity. The title, text, and links in this post have been updated in recognition of this change. Welcome to Season 1 of the Indie Business Podcast! In this ninth episode, you will meet Elissa Choi of BonBlissity in San Pedro, California. Elissa and her husband work together in business. You will enjoy hearing how Elissa launched the brand with a few products, narrowed it down to one, and now, after three years in business, has three (and only three) pretty awesome products in her line, available in 12 scents. Elissa has been a member of IBN since March 2012, and she is an amazing example of focus, drive and dedication. Not only does she lead a successful Maker business, but she is also a mom and she holds down a part-time job as well. This episode has it all, covering so many topics: working with your spouse, spending money to make money, the importance of demos, trademarking and branding and so much more. Sit back, relax and absorb it all now! Click the arrow to listen “ You have to spend money to make money. ” Elissa Choi, BonBlissity Season 1, Episode 9: Show Notes Here are few episode nine highlights. How Elissa makes product launch choices that make beautiful sense. How Elissa's business model works, and how things are split between retail and wholesale. Elissa shares how she serves her spa customers, the nail spa industry in particular. (Some eye opening stuff here.) How Elissa and her husband “verbally” divide up BonBlissity duties, and how they incorporate their son in the overall process Hear Elissa talk about her current re-branding efforts and the trademark issue that is helping to propel them forward (and the importance of trademarks in general) Elissa reveals some of her best trade show sales strategies. Get Elissa's encouragement for all Makers seeking to be handmade success today. Connect with Elissa and BonBlissity BonBlissity online, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 9: Elissa Choi: BonBlissity [Podcast] appeared first on Indie Business Network®.

Nov 12, 201444 min

Episode 8: Kathy Dannel Vitcak: The Blissful Dog [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this eighth episode, you will meet Kathy Dannel Vitcak of The Blissful Dog in Pinewood, Minnesota. Kathy has built an empire from her home, which is located nearly an hour from the closest town: population: 10,000. Her success is a testament to the power of the Internet and one woman's determination to succeed doing what she loves. Here's a little fun fact: Kathy bred Martha Stewart's dogs! How cool is that? Of course that would be a feather in anyone's cap, but the truth is that it's nothing compared to what Kathy has built as an entrepreneur from the ground up. The Blissful Dog products are sold worldwide including Mexico, Australia and Taiwan, and in many countries in the European Union. They are also sold throughout the US in over 100 stores, veterinary clinics and pet grooming shops. And as of yesterday, Kathy's products are sold at Nordstrom's online and in 55 of their stores nationwide. (We did not discuss the Nordstrom deal in the podcast because Kathy was not at liberty to discuss it when this episode was recorded last month. Kathy was kind enough to send me some of the details so I could share them with you here at the blog. Scroll down to the Nordstrom headline for the details.) How does she do it all? Get the full story, and be inspired, now! Click the arrow to listen Don't hire anybody until you think you're gonna die. (via @theblissfuldog)Click To Tweet Kathy Vitcak, The Blissful Dog Season 1, Episode 8: Show Notes Here are few of the things Kathy and I discussed in this episode. Kathy shares how her production studio is arranged: where products are made; where office details are managed; staging tables; a shipping area. How Kathy went from creating graphics for pet stores to having a business of her own — making and selling nose butter for our canine friends How Kathy has grown her business almost entirely alone and almost entirely online; very few shows, no Main Street shops buying her products nearby, etc. How Kathy increases sales by employing easy label changes for each type of dog breed so products can appeal to specific dog owners Season 1, Episode 8: Resource Links Website platform: WordPress Ecommerce shopping cart: Woo Commerce Search Engine Optimization tool: Yoast Etsy wholesale: Etsy wholesale The importance of a supportive network: Indie Business Network How I Landed the Nordstrom Deal! (These are Kathy's words, lightly edited for ease of reading.) The buyer for Nordstrom's Wit & Wisdom brand saw The Blissful Dog on Etsy Wholesale and asked the Etsy Wholesale liaison to connect us. They connected us, and Nordstrom placed the order in August 2015, to ship in October. Everyone at Nordstrom and Etsy Wholesale was delightful to work with. They were all funny, kind, considerate and accommodating of my “virgin” big store status. The specs, rules and regulations I had to read spanned hundreds of pages, and they made my eyes bleed. I read and followed them all. I had a few glitches. For example, I missed the requirement of tamper evident seals so we had to get some of those at the last minute. Other than that, it was pretty smooth considering it was my first time. Etsy takes a commission/finder's fee, which is fine by me because my products are priced well. I also had to send them lifestyle images of my products in use. I had a day's notice to do that, so my tip for everyone is to have some of those already made in case you need them. Oh, and get on Etsy wholesale! Connect with Kathy and The Blissful Dog The Blissful Dog online, and on Facebook, and Twitter. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. The post Episode 8: Kathy Dannel Vitcak: The Blissful Dog [Podcast] appeared first on Indie Business Network®.

Nov 5, 201437 min

Episode 7: Lynn Elko: Emma’s Friends Soaps and Lotions [Podcast]

While Emma's Friends has closed, I invite you to be inspired by the amazing story of how Lynn built her business to honor her very special daughter. Welcome to Season 1 of the Indie Business Podcast! In this seventh episode, I introduce you to Lynn Elko of Emma's Friends Soaps and Lotions in Tamaqua, Pennsylvania. Lynn was enjoying a fulfilling corporate career when she and her husband discovered that their baby daughter, Emma, was experiencing serious developmental difficulties. While on a business trip one day, Lynn could no longer bear to be away from Emma, especially knowing that she was not there to help her with her special needs. She announced to her husband that things had to change, and change they did. Emma's Friends Soaps and Lotions is one of those changes. Get the full story, and be inspired, now! Listen to the Audio “ Flexibility is such a tremendous gift that this business has given us. ” Lynn Elko, Emma's Friends Soaps and Lotions Season 1, Episode 7: Show Notes Hear Lynn tell the story of how she went from giving big gifts to her daughter's caregivers, to making gifts to give herself. Learn how Lynn handles the “steady interruptions” that come with having a child with special needs, and how she puts her daughter first. Frank discussion about how the twists and turns of business are “not fun,” in Lynn's words. How “just showing up” led to the huge opportunity that propelled Emma's Friends forward. (Don't miss this part, starting at 20:00) Enjoy learning about Lynn's business model and the different income streams she has created to sell her products. How Lynn's business has become a destination location! Connect with Lynn and Emma's Friends Emma's Friends has closed. We wish Lynn and her family all the best! Binge on all of my Indie Business Podcast Episodes If you want to listen to previous episodes, you can find them here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on iTunes (on iPhone) or Stitcher (via Google Play or via iTunes). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on iTunes, and be sure to subscribe there to receive automatic episodes as they are released. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. If this podcast has inspired you to break all the rules, build your own corporate ladder, and create the life you love, please share on Facebook, Twitter and LinkedIn. The post Episode 7: Lynn Elko: Emma’s Friends Soaps and Lotions [Podcast] appeared first on Indie Business Network®.

Oct 29, 201438 min

Episode 6: Samantha Irwin: Standard Wax [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this sixth episode, I introduce you to Samantha Irwin of Standard Wax in Chandler, Arizona. Samantha and her business partner, Andrew King, met each other “by accident” at work, they did their first craft show “by accident,” they got their first wholesale customer “by accident,” and today, they are in business “by accident.” Clearly, there is no such thing as an accident. If you have ever felt like an entrepreneur by accident, you will be uplifted and encouraged by my chat with Samantha. Learn a bit about how she and Andrew leverage each other's strengths to be successful, and how Samantha was encouraged by connecting with another Indie Business Network member at a big show recently. And be sure to get to the bottom of this post to grab the coupon code you can use to purchase some Standard Wax candles for yourself. Click the arrow to listen You can't be afraid. It's not going to hurt you to fail a little bit.Click To Tweet Samantha Irwin, Standard Wax Season 1, Episode 6: Show Notes Here are few of the things Samantha and I discussed in this episode. What you can do to work successfully with a business partner, and why partnering up in your business is something you may want to consider. Why it's awesome to fail. How Samantha is selling more than just candles. Why Samantha loves Instagram. What Samantha looks for in a good Indie craft event. How Samantha loves connecting with other Makers. Samantha's recommendations to help you look as reputable as possible when you have limited resources. Samantha's advice for Makers looking to transition from traditional work to a business selling what they make. Enjoy this wonderful video showing how Standard Wax brings art into your everyday life. Season 1, Episode 6: Resource Links Social media: Instagram Renegade Craft: Renegade Craft Fair Unique LA: Unique LA Art fair: Artlink Phoenix Connect with Samantha and Standard Wax Standard Wax on Facebook and Instagram Listener Question Natalya at Golden Gate Homeopathy asked: “How do you make people on Twitter aware of you as a brand?” Ask a Question! I love hearing from you and helping you solve your most pressing business problems NOW. If you have a question, use the app below to leave it on our voice mail. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to create the life you love. A Coupon Code For You! I'm excited to share that Samantha has generously offered a coupon code just for Indie Business Podcast listeners! Enter the coupon code: IBN at checkout to save 30% on your Standard Wax online purchase. The code expires at midnight PST on October 31, 2014, so get busy now. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. Best and success, The post Episode 6: Samantha Irwin: Standard Wax [Podcast] appeared first on Indie Business Network®.

Oct 22, 201439 min

Episode 5: Samantha Dickey: Dirty Beauty Skincare [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this fifth episode, I introduce you to Samantha Dickey of Dirty Beauty Skincare in Woodstock, Georgia. Here is how Samantha describes her handmade products: “Hand-poured and developed by a farmer's nerdy lipstick-lovin' granddaughter.” You should be able to tell from that description that Samantha is a country girl. Combine that with her business name — Dirty Beauty — and maybe you can conclude that her products are made with ingredients from the earth. If you like buying products that combine “down home ingredients” (Samantha has one with collard greens in it!) with a bit of bling (like the bronze mica in her bronzing body butter), then you will love Samantha's line — and you'll love Samantha too. Click the arrow to listen “ Early in my business, farmer's markets offered a low cost weekly marketing and selling opportunity to my target audience … ” Samantha Dickey, Dirty Beauty Skincare Season 1, Episode 5: Show Notes Here are few of the things Samantha and I discussed in this episode. Learn about how Samantha sources as many products locally as she does globally, and how this helped her establish and sustain her business model; and enjoy learning about her Collard Green Face Elixir. How Samantha's devotion to farmer's markets helps her with everything from market research to generating income. Samantha uses farmer's markets to build her personal brand, and it has led to private label, contract and corporate gift business opportunities. Samantha's tips for effective use of social media and how it helps her move her business from the “desert” to “Fifth Avenue in New York City. The importance of flexibility to the success of your entrepreneurial venture. Samantha's favorite social media outlets. Why it's hard to leverage online activities to build farmer's market business. Learn the identity of “the number one professional” Samantha uses in her business. Season 1, Episode 5: Resource Links Social media: Pinterest, Instagram and Twitter Photo editing: Clip magic E-Commerce: Shopify Photographs: iPhone Picture resizing: Pic Resize Farmer's market: Main Street Woodstock Farmer's Market Farmers: Adderson's Fresh Produce More Farmer's Market Tips from Samantha If you want more tips to help you make more money at farmer's markets, enjoy this post where Samantha shares even more! Connect with Samantha and Dirty Beauty Skincare Dirty Beauty Skincare on Facebook and Twitter Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. Best and success, The post Episode 5: Samantha Dickey: Dirty Beauty Skincare [Podcast] appeared first on Indie Business Network®.

Oct 15, 201437 min

Episode 4: Stacia Guzzo: The Handcrafted Honey Bee [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this fourth episode, I introduce you to Stacia Guzzo of The Handcrafted Honey Bee and Tehachabee Farm in Tehachapi, California. Stacia and I discuss how she manages her two Maker businesses as a wife and the mother of two young children, and how she became a top finalist in the 2014 March Stewart American Made Awards contest. You'll also get some great ideas to help you incorporate video into your business. Now, you know I am always on you to do that, because you've got to cut through the noise to reach and connect with your fans and friends! If you are one of those people who is fearful or nervous about doing your own videos, you will love Stacia's low pressure, no nonsense approach. Click the arrow to listen “ Write down your WHY! Know it and return to it over and over again to maximize entrepreneurial success … ” Stacia Guzzo, The Handcrafted Honey Bee Season 1, Episode 4: Show Notes Here are few of the things Stacia and I discussed in this episode. How Stacia used social media and her own DIY approach to PR to make it to the top of the Martha Stewart American Made Awards. The importance of cultivating relationships with entrepreneurs in your local area. How Stacia planned to incorporate video into her business, even before she really needed it. Stacia's “box and mini kit” DIY business model. The importance of flexibility to the success of your entrepreneurial venture. Stacia's favorite social media outlets. Season 1, Episode 4: Resource Links Camera: Canon EOS Rebel Editing software: Final Cut Pro Music: Garageband Video editor for Mac: iMovie Community: Indie Business Network Cloud-based video editor (free trial): Animoto Motivational video: Simon Sinek: How great leaders inspire action Connect with Stacia and The Handcrafted Honey Bee Vote for The Handcrafted Honey Bee until October 16, 2014. Handcrafted Honey Bee website Handcrafted Honey Bee on Facebook and Twitter Listener Question Roberta at Scrubz Body asked: “With all the noise out there in the online world, what are the three marketing tools you use the most to draw people to your website?” Ask a Question! I love hearing from you and helping you solve your most pressing business problems NOW. If you have a question, use the app below to leave it on our voice mail. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to create the life you love. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. Best and success, The post Episode 4: Stacia Guzzo: The Handcrafted Honey Bee [Podcast] appeared first on Indie Business Network®.

Oct 8, 201436 min

Episode 3: Carrie and Darren Seibert: Soap Commander [Podcast]

Welcome to Season 1 of the Indie Business Podcast! In this third episode, I introduce you to Darren and Carrie Seibert of Soap Commander in Cherokee, Alabama, and we discuss how they manage their business while raising and home schooling seven (yes, 7) children. Being married to an unexpected entrepreneur is not always easy. You get married and think our life will be one way. Then your spouse decides to turn a hobby into a business, and you are suddenly thrust into a whole new way of life. Some people become unglued. Some people are just confused. But others do what Darren did: roll up their sleeves and join the party. If you have ever thought about joining your spouse in a business venture, then you'll enjoy this episode of Indie Business Podcast where the Seiberts reveal how they work together to make it all happen. Click the arrow to listen “ When people think of our business, we want them to think of us as a couple … ” Carrie and Darren Seibert, Soap Commander Season 1, Episode 3: Show Notes Here are few of the things Carrie, Darren and I discussed in this episode. How Carrie's hobby became Carrie and Darren's business. How Carrie and Darren make a business work while home schooling their seven children. How husbands can support their wife entrepreneurs. How having “no agenda” from time to time is a good thing. How a trademark issue lead to their recent rebranding. What are the big picture steps to rebranding, and how they completely flipped their business model in a few months. Why selling an experience (as opposed to just a product) makes all the difference in the world. How Carrie and Darren (and their children) generate income on things other than retail sales of bath and body products. Carrie's and Darren's tips for working an entrepreneurial venture with your spouse. Experiences combining two people into one business and nurturing the business, which is another child. Here are links to the resources mentioned in this episode Graphic design: Digital Candy Graphic Arts Connect with Carrie, Darren and Soap Commander Soap Commander's website Soap Commander on Facebook and Twitter Listener Question Jordana at Blue Butterfly Amazing Crafts asked: “How can I draw people to my website? I'm currently using a prefabricated template for my website. Should I pay for a professional website builder to make a website for me?” Ask a Question! I love hearing from you and helping you solve your most pressing business problems NOW. If you have a question, use the app below to leave it on our voice mail. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to create the life you love. Your Feedback Please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. Best and success, The post Episode 3: Carrie and Darren Seibert: Soap Commander [Podcast] appeared first on Indie Business Network®.

Oct 1, 201441 min

Episode 2: Alana Rivera: Etta and Billie: Indie Business Podcast

Once you know you make a good handmade product, how do you know what to do next? According to Alana Rivera, you hone your skills before “jumping over the edge.” Alana started her handmade bath + body company, Etta and Billie in San Francisco, while she still had a traditional job. Today, not only has she quit the job, but she's opened a new studio, hired employees, and landed her products in several popular online and brick and mortar and retail stores around the country. Among the well known retailers that have carried her line are: Banana Republic's pop up stores, Urban Outfitters online, and most recently, Terrain, Anthropologie's new garden brand. Alana shares a few of her secrets to making it all work in this episode of Indie Business Podcast. Click the arrow to listen “ Hone your skills before jumping over the edge. ” Alana Rivera, Etta + Billie Season 1, Episode 2: Show Notes Here are few of the things Alana and I discussed in this episode. Honing your entrepreneurial and leadership skills before jumping over the edge. Staying connected locally. Focusing on doing what you love and what you're good at, and hire people to do the rest. Using social media wisely … and which tool is Alana's personal favorite these days. Embracing (instead of fighing against) how large retailers work if you want to “scale up your game.” Hiring employees and virtual assistants to help you grow. Opening a new manufacturing studio, and choosing a location. Alana found hers on Craig's List. Alana's top challenge and how she overcomes it daily. Here are links to the resources mentioned in this episode Manufacturing: San Francisco Made Business help: Small Business Administration Online handmade product sales platform: Etsy Online craft product sales platform: Brika Online American made product sales platform: Martha Stewart American Made Ebay Market (this site has moved to Amazon, at this link) IBN: Indie Business Network #IndieCruise Mastermind: #IndieCruise Renegade brand of craft fairs: Renegade Chicago and Renegade San Francisco Trade show: San Francisco International Gift Fair Garden store: Terrain Connect with Alana and Etta+Billie Etta + Billie's website Etta + Billie on Facebook and Twitter and Instagram Ask a Question! I love hearing from you and helping you solve your most pressing business problems NOW. If you have a question, use the app below to leave it on our voice mail. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to create the life you love. Your feedback please! If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page. If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks. Best and success, The post Episode 2: Alana Rivera: Etta and Billie: Indie Business Podcast appeared first on Indie Business Network®.

Sep 24, 201435 min