IEDA Podcast

How can you slow the continuous churn-and-burn loss of customers this year? Simple, says digital marketing expert Steve Clegg: Start using a third-party service to conduct telephone Customer Satisfaction Surveys. Dealers who embrace this system can cut customer defection by over 30% while actually doubling customer transactions! In this episode, Steve tells you not only why surveys work, he explains the top reasons customers leave you, the most important questions to ask, what to do if you receive negative feedback, and how to easily implement this vital process into your business immediately. Ignorance isn't bliss when it comes to how you've disappointed customers – in fact, what you don't know can expedite their departure over to your competitors. Make this the year of solving problems and keeping them fixed. More About Steve Clegg: https://www.winsbyinc.com/about-us.html IEDA Official Site: https://www.iedagroup.com/

The No. 1 ranking issue keeping business owners across all industries awake at night is still the problem of finding enough skilled people to fill available positions. In this edition, renowned industry educator Ron Slee provides practical, actionable takeaways for solving the labor shortage under your own roof. Ron is one of the foremost global authorities on dealer product support and operations, so listening to him is like drinking from a fire hose – but he's thoughtful and methodical enough to make all his ideas easy to comprehend and apply to your business. Ron even offers clear, concise steps on how to prepare for a successful 2022. You might want to keep a pen and paper handy for this one!

While equipment shortages continue, what are the biggest pain points from a rental perspective? Is anyone letting go of low-hour machines from their rental fleets these days? And what will happen at Orlando auctions this coming winter? Jarrett Harris, director of Cyclicals Research, OTR, rejoins host Kim Phelan for a Part 2 discussion about the present markets and their supply chains––and what it all means for IEDA equipment dealers. There might not be answers yet, but Jarrett's insights will help you see the bigger picture and think strategically for 2022. Follow Jarrett Harris: Linkedin: https://www.linkedin.com/in/jarrettharris/ IEDA Official Site: https://www.iedagroup.com/

We get it: It's a bizarre market of exploding demand and imploding supply. But dealers – and everyone in the heavy equipment industry, for that matter – are sick of hearing the word "unprecedented" inserted in front of whatever the latest phenomenon is in this year's comedy of errors. So says OTR's director of Cyclicals Research, Jarrett Harris, who personally and regularly engages with North American industry players, including IEDA members, and oversees a global team to report on key market trends and intelligence. OTR stands for Off The Record, but Jarrett goes on the record with IEDA this month to discuss predictions (and a little advice) about equipment supply chains, lead times, pricing, '22's winter auctions, and more. Follow Jarrett: https://www.linkedin.com/in/jarrettharris/ Official OTR Global Site: http://www.otrglobal.com/ Official IEDA Group Site: https://www.iedagroup.com/

Clay Padilla is a second-generation heavy construction contractor based near Albuquerque, N.M., and a rental customer of an IEDA member dealer. He started his Native American-owned firm at the age of 23 and has built it into a stable, growing company serving heavy civil and utility sectors, predominantly working under federal contracts on tribal land. He graciously accepted our invitation for an interview, and while the conversation went a little longer than usual, his first-hand customer perspectives are worth every minute. Listen and learn from his likes and dislikes, priorities and pet peeves in this open, honest dialog – and ask yourself, 'Do some of my customers feel the same way?' Visit: https://www.cfpadillallc.com/ Official IEDA Website:

Heather heralds from EquipmentWatch, a service of Informa, where she is the analytics lead of asset intelligence, producing a monthly market report for used construction, lift and ag equipment, as well as a quarterly rental report. In the August Q&A, she highlights noteworthy findings from the recent editions of both reports and discusses trends in valuation, availability, unit age, utilization and more – while lending observations and explanations about present shortages and market activity. EquipmentWatch Website: https://www.equipmentwatch.com Follow Heather on LinkedIn: https://www.linkedin.com/in/heathermmessing/ Follow EquipmentWatch on LinkedIn: https://www.linkedin.com/company/equipmentwatch/ IEDA Website: https://www.iedagroup.com/

In this episode, we're joined by Gay Gordon-Byrne, Executive Director of the Repair Association. We unpack the fundamental OEM arguments against Right to Repair and explain why independent equipment dealers should have the same, 100% access for servicing a machine that an OEM-authorized dealer has. Listen in as Gay brings us up to date on recent federal developments, too!

Rick Newman started Newman Tractor 45 years ago. Today, rental is about half of his business. He has also made changes in his business model to adjust to changes in the used equipment market –– his company now represents five lines of OEM machinery in designated territories. Rick is also a big believer in adding value wherever he can. Connect with Rick on LinkedIn Newman Tractor Official Website

The dynamics of a family business can be tricky to navigate; but, if approached from the right angle, can lead to great success. The Geurinks of HES Equipment share their insights into the challenges and successes of running a family business.

Tune in to hear from Al Niece, IEDA Board Member and Owner of Niece Equipment, LP in Austin TX. Al discusses how his military experience shaped him into the business owner he is today as well as some trends within the industry's workforce.

Host, Kim Hedges, catches up with Steve Udelson - Managing Partner of Easton Sales & Rentals and current IEDA Board Member. Steve shares his insight on the effect of the pandemic on the industry as a whole as well as his own business. Tune in today!

Get to know IEDA Board Member and VP of Calvin Group Inc, Mike Pentz. Kim and Mike discuss the uniqueness of his business and how the IEDA supports members like Mike, both professionally and personally.

Tune in to hear from Matt DeWitt, Co-owner of DeWitt Equipment Remarketing and current IEDA Board Member, and learn what the concept of "remarketing" is all about it.

This month's guest is Dallas Robertson, Owner and Founder of Robertson Equipment International and IEDA Board Member.

Host, Kim Hedges, sits down with Donnie Fetters of Performance Equipment out of Erie, CO.

In the first-ever IEDA Podcast, we interview Jeff Miller - President of Trophy Tractor out of Grand Prairie, TX and current IEDA Board Member.