202: Social Media is Sexy; Email is Effective with Jenna Kutcher
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
Social media might be sexy… but email is EFFECTIVE. 💌
We are so excited for this episode because we're joined by Jenna Kutcher—marketing expert, host of the Gold Digger Podcast, and someone we've personally learned so much from over the years.
If you've been relying on social media to grow your business, this conversation might completely shift your perspective.
Because here's the truth: you don't own your social media… but you DO own your email list.
Jenna breaks down exactly why email marketing works, how to get started (even if you're not tech-savvy), and how to use it to build relationships, generate referrals, and create a business that can run even when you rest.
This episode is packed with practical tips, mindset shifts, and simple strategies you can start using right away.
Here's what we cover:
- Why email is more reliable than social media - The difference between "rented" platforms and owned audiences - How Jenna built her email list as a small-town service provider - Why you don't need thousands of people—just the right ones - How to segment your list based on where clients are in their journey - What to send (even if you feel like you have nothing to say) - Why simple, plain-text emails often perform better - How to create a freebie or resource to grow your list - Easy ways to automate your email system - The importance of consistency (and what to do when you fall off) - How to turn past clients into referral machines - Why storytelling builds stronger connections than selling - The best way to use social media to support your email list - How to get replies, engagement, and real conversations
If you've been overthinking email marketing, this is your sign to simplify it and just start.
Because the goal isn't perfection—it's connection. 💛
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