199: Building a Design Business with Alma Homes
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
If you've ever wondered what it really looks like to build a design business from the ground up, this episode is such a treat.
We're sitting down with Kiersten Erikson, founder of Alma Homes, to talk about how she combined architecture, interior design, and construction into one seamless business—and how that decision completely shaped her growth.
From discovering her passion in eighth grade to launching her firm in 2017, Kiersten walks us through what it takes to create a high-end, boutique design-build company in today's market.
We also get into social media strategy, diversifying income, and what Realtors need to know when working alongside builders.
This one is equal parts inspiring and practical—especially if you love design or want a peek behind the curtain of the building process.
Here's what we cover in this episode:
- Kiersten's journey from architecture student to business owner - What a design-build firm is and why it's growing in popularity - How combining design + construction improves the client experience - The importance of setting expectations early (especially around budget) - How Alma Homes uses a detailed intake process to filter leads - The role social media played in growing the business - Why Instagram Reels helped scale visibility quickly - Creating additional income streams through courses and digital downloads - How to handle high demand and repetitive client questions - Investing in real estate and short-term rentals for diversification - The challenges of finding quality subcontractors - What Realtors should know when working with builders - How to collaborate without overcomplicating the process
If you're a Realtor working with new construction or design clients, this episode will give you a better understanding of how builders think—and how you can show up as a true professional in those relationships.
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