180: The 2022 NAR Profile of Home Buyers and Sellers
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
If you've ever wondered what buyers and sellers are REALLY doing (not just what we think they're doing), this episode is for you.
Every year, the National Association of REALTORS® releases its Profile of Home Buyers and Sellers—and every year, we do the hard work of reading it so you don't have to. This year's report is 142 pages long, packed with data from over 4,800 buyers… and we're breaking it all down into the most important takeaways for your business.
Because here's the thing: when you understand the data, you can stop guessing—and start making smarter decisions.
From how buyers are finding agents (hello, accidental online leads 👀) to why sellers are moving and what actually matters to them, this episode is full of insights that will help you stay relevant in a shifting market.
Here's what we cover:
-What the 2022 NAR Profile of Home Buyers and Sellers is and why it matters -Key buyer trends (age, financing, search time, and more) -Why first-time buyers dropped to just 26% -How far buyers are moving (and why it jumped to 50 miles) -Where buyers are actually finding their agents -The rise of online lead "accidents" -Why your value is NOT finding the house -What sellers want and why they're moving -How long sellers are staying in their homes -Why referrals and repeat clients still dominate -The truth about FSBO (and the $120K difference 👀) -Why being the first agent matters more than being the best -How to use this data to guide your marketing and systems
One of the biggest takeaways? Most clients work with the FIRST agent they meet—not the best one on paper. If you're not showing up early, you're missing opportunities.
Resources & Links:
-Get the NAR Report: https://www.nar.realtor -Leave us a review: http://ratethispodcast.com/hustlehumbly -Submit topic ideas & toasts: [email protected]
Music: Straight A's by Connor Price The Good Life by Summer Kennedy Be The One by Matrika
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Community over competition. 💛
Find the full summary here, https://cdn.nar.realtor/sites/default/files/documents/2022-highlights-from-the-profile-of-home-buyers-and-sellers-report-11-03-2022_0.pdf It isn't just Realtors who are studying this report. It is utilized by market analysts and policy makers too. Don't miss out on this important information!
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Submit your topic ideas and toasts to [email protected].