166: Email Marketing/Real Estate Newsletters
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
Email marketing doesn't have to be boring—and it definitely shouldn't be.
In this episode, we're breaking down how to create real estate newsletters that people actually *want* to open, read, and respond to. Because let's be honest… most newsletters get deleted immediately.
We're sharing why email marketing still works, how to stand out in a crowded inbox, and why your "newsletter" should really feel more like a casual, personal update (aka your new favorite term: the *virtual pop-by*).
If you've been avoiding email marketing because it feels overwhelming or too time-consuming, this episode will completely change your perspective—and give you a simple way to get started.
Here's what we cover:
-Why email newsletters still work (and why most agents do them wrong) :contentReference[oaicite:0]{index=0} -The problem with canned, generic newsletters -Why your database should be your primary focus -How to turn your newsletter into a "virtual pop-by" -What makes an email engaging vs. instantly deleted -The importance of keeping your content personal and relatable -Why you should avoid sending to your entire contact list -How to clean and organize your database before starting -The 3 simple steps to getting started with email marketing -Why consistency matters—but perfection doesn't -What to include in your emails (without overthinking it) -How to use stories, photos, and real-life updates -Why links (social media, local spots, products) add value -How to create interaction with questions and polls -The role of subject lines in getting your emails opened -Why you don't need fancy templates or designs -What NOT to include (boring stats, generic tips, recipes) -How to make your emails feel like a conversation, not a sales pitch -Why email is more reliable than social media for staying top of mind -How to repurpose your existing content into newsletters
Resources & Mentions:
-Free Database Template: http://hustlehumblypodcast.com/starthere -All Resources: http://hustlehumblypodcast.com
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Music: Straight A's by Connor Price The Good Life by Summer Kennedy Be The One by Matrika