162: Marketing a Listing
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
Listings aren't flying off the shelf anymore… so now what?
In this episode, we're breaking down exactly how to market a listing in today's shifting real estate market—without overcomplicating it or spending a fortune.
Because here's the truth: marketing isn't about doing one big flashy thing. It's about consistently doing the right things—and communicating them to your seller.
We're talking about what actually matters (hint: it starts before you ever go live), how to avoid the biggest mistakes agents make, and simple, effective strategies you can implement immediately.
Plus, we're sharing real-life systems we've used (including our old "listing support group" 😂), weekly marketing rotations, and how to keep your sellers calm, confident, and informed—even when nothing is happening.
If you've ever had a listing sit and thought, "What do I even do now?"—this episode is for you.
Here's what we cover:
-Why listings feel harder right now (and why that's normal) -The biggest mistake agents make when a home doesn't sell quickly -How lack of communication creates more problems than marketing ever will -Why pricing and preparation matter more than any "fancy" marketing -What to do BEFORE your listing goes live (this is everything) -Why you shouldn't rush to market before the home is ready -How to set expectations with your seller from day one -Weekly marketing strategies you can rotate (without burnout) -How to use simple updates (like CMAs) as marketing + communication tools -Why you don't need to spend tons of money to market effectively -How to use social media (Facebook, Instagram, video) the right way -Free marketing ideas that actually work -How to create video content without being on camera -Why refreshing your listing (photos, price, order) boosts visibility -How to get feedback from other agents (and why it matters) -Creative ideas like virtual staging, seller "top 10" lists, and listing binders -Why communication—not creativity—is what your seller really wants
Products, People & Resources Mentioned:
-BoxBrownie (virtual staging & photo edits) -Facebook Marketplace & local buy/sell groups -YouTube Shorts / Instagram Reels / TikTok for video marketing
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Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one