154: FSBOs: Speaking to Your Value
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
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Show Notes
FSBOs… do you avoid them, or do you feel confident speaking to your value?
In this episode, we're tackling one of the most requested topics—how to actually explain what you do and why it matters, especially when someone is considering selling on their own.
Because let's be honest… when a seller says, "Why should I pay you?" it can catch you off guard if you're not prepared.
We're sharing real stories (including Alyssa's 100 FSBO call experiment 😅), what worked, what absolutely did NOT work, and how those experiences actually helped build confidence over time.
We also break down how to handle commission conversations, how to navigate buyers interested in FSBO properties, and what to say when someone challenges your role in the transaction.
And here's the truth: sometimes you won't win. Sometimes they won't see your value. But knowing how to respond professionally and confidently is what builds a long-term, sustainable business.
Here's what we cover in this episode:
-What happened when Alyssa called 100 FSBOs (and what she learned) -Why FSBO conversations feel so uncomfortable -How to speak to your value without sounding salesy -What to say when a seller questions your commission -Why this is your full-time job (and why that matters) -How to explain contracts, legal risk, and liability -Real examples of what can go wrong without an agent -How to handle FSBO sellers who don't want to pay commission -Why professionalism matters even when you're not getting paid -How to guide buyers through FSBO transactions -Why not every deal will work out (and how to handle that) -Stats on FSBO success rates and what they really mean -How to build confidence in your conversations over time
Products, People & Resources Mentioned:
-Email Templates 101: http://emailtemplates101.com -Agent Systems 101: http://agentsystems101.com
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Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one