123: Real Estate Content That Converts
Hustle Humbly Podcast · Alissa Jenkins & Katy Caldwell
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Social media is constantly evolving, and Realtors often struggle to keep up. In this episode, we explore how to create real estate content that converts with the help of social media strategist Chelsea Peterson, founder of Modern Agent Social Club.
Chelsea shares practical advice for navigating the latest Instagram updates and building a social media strategy that actually leads to client connections and closings.
Many agents get caught up chasing trends, likes, and views. Instead, the goal should be creating real estate content that converts—content that connects with your audience and encourages potential clients to reach out when they're ready to buy or sell.
Here's what we cover in this episode:
- What's changed on Instagram and social media platforms - Why Reels, link stickers, and collaborations matter - How to avoid "shiny object syndrome" with social media trends - The difference between content that gets likes and content that converts - Creating hyperlocal content that connects with your community - Why you don't always need to be on camera to create video - Moving beyond vanity metrics like likes and views - Tracking profile visits, link clicks, and messages instead - Finding a niche audience and building consistent messaging - Simple ways to use Stories, polls, and DMs to connect - Content ideas like "12 Days of Local Gifts" - Why one Instagram account is better than separating personal and business accounts - Predictions for social media marketing in the coming year
Creating real estate content that converts is about building relationships, showing your personality, and staying consistent. When your content focuses on connection instead of perfection, the business will follow.
Leave us a review at http://ratethispodcast.com/hustlehumbly
Get your FREE Database Template: http://hustlehumblypodcast.com/starthere
Email Templates 101: http://emailtemplates101.com
Agent Systems 101: http://agentsystems101.com
All Resources: http://hustlehumblypodcast.com
Submit your topic ideas and toasts to [email protected]
Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one