251: The Psychology of A/B Test and Measure
This edition we dive into: • Psychology studies …
HubShots - The Unofficial Down Under HubSpot Podcast · Ian Jacob and Craig Bailey
July 2, 202123m 58s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This edition we dive into:
• Psychology studies that have been ‘reversed’ (ie debunked)
• What this means for marketers
• And how this can motivate us to do A/B testing
• How to do A/B testing in HubSpot
• Is HubSpot testing whether they can make us do more testing?
• Be wary of your biases
• The importance of your website’s visual presentation
• GA4 guide
Full show notes available here: https://www.hubshots.com/episodes/episode-251
Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021