025 - Interview with Mads Nielsen - HubSpot Principal Channel Account Manager APAC

Welcome to episode 25 of HubShots! Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC Recorded: Friday 12 February and Tuesday 15 March 2016 Full transcript available here: http://hubshots.com/episode-25/ In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss: – making sure your customers are a good fit for your product/service – what is inbound marketing – the importance of having a good story to tell – how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies – should Sales do Inbound certification – the importance of everyone in the company being onboard with inbound – why HubSpot isn’t a quick fix, it’s a long term strategy – setting expectations for timeframes – comparing platform costs with the effort required – building a campaign is one of the first steps you should do when implementing HubSpot – there’s still a window of opportunity for marketing managers to embrace inbound marketing – wait for the pearl of wisdom at the end Full transcript available here: http://hubshots.com/episode-25/