023 - Interview with Rosalia Cefalu - HubSpot Sales Enablement Manager Asia Pacific

Welcome to Episode 23 of HubShots! Recorded: Friday 12 February and Wednesday 24 February 2016 Show notes available at: http://hubshots.com/episode-23/ In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss: – how marketers can get a better understanding of the sales process and what the sales team do – the benefits of marketing working more closely with sales – why everyone using the same platform is so important – why the reporting add-on is designed for using with both sales and marketing together – why marketing managers should be reporting on sales results so they can understand lead quality – the differences between marketing and sales in Australia versus North America – the ways Australia is ahead of the US in terms of selling, and where we can learn – what the best marketing managers are good at – being willing to challenge the status quo – how advocacy programs are helping to significantly scale businesses