022 - Interview with James Gilbert - HubSpot Demand Generation Manager Asia Pacific and Japan

Welcome to HubShots Episode 22! Recorded: Friday 12 February and Wednesday 24 February In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss: – Marketing on community sites (Medium, Product Hunt, LinkedIn Pulse, Reddit) – owned, earned, paid media – short term versus long term traffic channels – the value of being an authority figure in your industry – how building owned media can help you increase your pricing – the benefits of owned media protection – building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html – distributing your content on other platforms such as Medium and LinkedIn Pulse – feedback loop between marketing and sales – SLAs – goal: leads that close – constantly kicking off new campaigns – tip for LinkedIn sponsored content Follow James on Twitter at @jatgilbert Full transcript available at: http://hubshots.com/episode-22/