011 - Stickers

Recorded 15 December 2015 Show notes are available here: http://hubshots.com/episode-11/ In this episode we cover: Welcome Our second podcast recording in the same location (usually it is all via Skype) We have some ‘limited edition’ stickers. To get a free sticker simply leave us a note on the Contact page with your mailing address and we’ll send you one. Shot 1: Inbound Thought of the Week Good Content versus Good Enough Content – Inbound talk by Ann Handley: http://www.inbound.com/blog/ann-handley-ideas-and-experiences Some key takeaways: Challenges the notion that quality is automatically counter to quantity Biggest missed opportunity: playing it too safe No slides though, plus leaving a comment completely refreshes the page and starts the video again. Action item: make sure your video embeds provide a good user experience I like how she uses MailChimp as an example… at a HubSpot conference. Be bolder with our stories. Be the Voice in your industry Shot 2: HubSpot feature/tip of the Week Eventbrite integration notification in HubSpot – although I’m not sure if this is new or not? KB is from October: http://knowledge.hubspot.com/articles/kcs_article/integrations/how-to-connect-hubspot-and-eventbrite A/B testing workflows: http://blog.hubspot.com/customers/a-b-test-workflows-and-automated-emails See my comment at the end of the post Action item: there’s alway multiple ways of doing things Split testing in general – split your lists using the last digit of Contact ID (eg one list with even numbers, another with odd): Simple HubSpot list splitting tip Action item: Don’t under-estimate your brand, and Split testing email newsletter list: Always be testing! Shot 3: Challenge of the Week Not saying ‘hmmm’ all the time :-) Trying to match HubSpot conversions with analytics: Trying to drill into AdWords details in HubSpot is difficult: http://knowledge.hubspot.com/articles/kcs_article/reports/why-do-i-see-auto-tagged-ppc-and-content-network-adsense-or-other-in-the-paid-search-section-of-the-sources-report Solution: Tested using url parameters in AdWords ads as well as keeping AdWords/Analytics linking: https://support.google.com/adwords/answer/1704341?hl=en-AU Shot 4: Opinion of the Week Really interesting: HubSpot purged their email subscriber list: http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge Interesting prediction: http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/ “I predict the emergence of ‘TweetRank.’ As sign-up growth slows, Twitter will boost its stock price by making ads more prominent. That means making some tweets less prominent. To decide which tweets get which treatment, there will be an algorithm. – Andy Crestodina, strategic director, Orbit Media Studios” Shot 5: General Tip of the Week Google’s new accelerated mobile pages (AMP): http://www.searchenginejournal.com/google-to-roll-out-accelerated-mobile-pages-to-everyone-get-your-content-ready-now/146743/ Action item: investigate whether this could be beneficial for your business Shot 6: State of Inbound Item of the Week Content Marketing Institute Content Marketing Research 2016 report http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/ 3714 respondents, 146 in Australia p8 only 28% say they are effective – the rest said they were neutral or not effective p12 57% of the most effective marketers meet daily or weekly p13 64% say meetings are valuable Shot 7: Motivation of the Week Get a sticker! http://hubshots.com/contact/ Shot 8: Resource of the Week This is awesome: Content Curation mega practices: http://www.siegemedia.com/content-curation More on this next week. Shot 9: Podcast of the Week The Readitfor.me OneBook Podcast: https://itunes.apple.com/us/podcast/readitfor.me-onebook-podcast/id973527627?mt=2 HubCast: http://www.thesaleslion.com/hubcast-podcast/ Get your stickers! http://hubshots.com/contact/