009 - 10,000 Hours

Welcome to Episode 9 of HubShots! Recorded: Tuesday 01 December 2015 For show notes please visit: hubshots.com/episode-9/ Welcome HubSpot issues: http://trust.hubspot.com/?p=1659 What is your business continuity plan? Do you actually know? Shot 1: Inbound Thought of the Week Is it possible to do your 10,000 hours in inbound marketing? https://en.wikipedia.org/wiki/Outliers_(book) http://gladwell.com/outliers/the-10000-hour-rule/ By the time you get to 10,000 hours the whole industry has changed… Take away: don’t get too fixated on practicing 10,000 hours of tactics, instead practice adding value – if you’ve done 10,000 hours adding value to your company then you well on the way to being a master Shot 2: HubSpot Feature/tip of the Week Workflow tips: Test option in Workflows – you can test receiving all the emails in a workflow Setting Lifecycle stages in workflows – need to clear a lifecycle stage if you want to downgrade it Workflow branching prompt – if adding or deleting a branch option: HubSpot Workflow Delete Branch options btw did you know the Lifecycle stage is automatically set to ‘Lead’ if a person fills in a form: http://knowledge.hubspot.com/forms-user-guide-v2/how-to-set-lifecycle-stage-with-a-form Some good workflow examples: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx Action item: what workflows are you using? If none go build one and point them to the workflow resource on Hubspot blog. Shot 3: Challenge of the Week A follow up to Brendon’s challenge of the week Contact details getting overwritten: http://sales.hubspot.com/knowledge/contacts-companies/article/why-was-my-contacts-email-address-overwritten: Action item: Be aware of the power and danger of forms using cookies Shot 4: Opinion saving for EP10 Join us next episode for a discussion around marketing trends. Shot 5: General Tip of the Week A/B testing is dangerous: http://kadavy.net/blog/posts/aa-testing/ Lies, damned lies and statistics… Action item: Be aware of the misleading possibility of statistics Shot 6: Listener Tip of the Week Have you got a tip of the week? We are inviting listeners to send us their own tips, and if really good we’ll mention you and your tip on the show. Please leave a comment below, use our Contact form, or tweet us with #hubshots Shot 7: State of Inbound Item of the Week CMI Australian Content Marketing Report Item of the Week http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/ Caveat: 3714 respondents, 146 in Australia p6 81% of marketers say they use content marketing (down from 89% last year) p15 92% use social media content as part of their content marketing tactics p17 86% use LinkedIn, 79% Twitter, 76% Facebook Shot 8: Motivation of the Week More from the CMI report: CMI Australian Survey Maturity Level p7 only 3% of marketers describe their content marketing maturity level as ‘sophisticated’. 27% said ‘mature’ Action item: the majority of marketers are still getting to grips with their content marketing, so you have an advantage if you can mature quickly Shot 9: Resource of the Week Moz Cotent Marketing Guide: https://moz.com/beginners-guide-to-content-marketing https://d2eeipcrcdle6.cloudfront.net/guides/content_strategy_template.docx Shot 10: Community Item of the Week Content Sells Podcast – Suzi Dafnis and Michelle Falzon: http://contentsellspodcast.com/11-step-2-secret/ “The Step 2 Secret basically works on the premise of providing the next step to your ideal customer right in the moment of their greatest interest or need.” Basically: optimising your thank you pages to have ideal ‘next steps’ Action item: Make sure you listen to the episode and download their 10 examples PDF. Finale: it all comes back to value…as we said at the start this is all about your 10000 hours on practice providing value…